The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness regarding the Whoosh Fast Train, Role of Public Relations PT. KCIC in Communication Technician to build Brand Awareness of the Whoosh Fast Train, the Role of Public Relations as a Problem Solving Facilitator in handling the issue of the Whoosh Fast Train "Whoosh" Fast Train. The approach used in this research is qualitative with descriptive methods using data collection techniques, documentation and direct interviews with informants. Using triangulation techniques and data analysis using Dozier & Broom's Public Relations Role theory in Ruslan (2020). For the information obtained, 2 informants were interviewed, consisting of key informants, supporting informants and 1 triangulation. The results of this research found that PT Kereta Cepat Indonesia China's public relations will continue to provide updated information using social media and the available the public continues to remember the existence of the Whoosh Fast Train.

This study aims to describe and analyze: How the Regional Government of Mahakam Ulu Regency Efforts in Empowering Small and Medium Enterprises and What is the socio-economic impact of the community from the empowerment of SMEs.  Data Collection Techniques include: Interviews, Observations, Documentation. The research informants were Kadin and staff of the Mahakam Ulu Regency Industry, Trade, and Cooperatives Office. The data analysis technique using interactive model analysis was developed by Miles et al., (2014), namely data condensation, data presentation, and conclusion drawn. The results of the study showed. The empowerment program carried out by the Mahakam Ulu Regency Industry, Trade, and Cooperatives Office includes: a. Identify the potential and community empowerment programs in the economic sector. This is done with the development and Human Resources (HR) of the SMEs themselves, b. Coaching for industrial management magazines and improving entrepreneurship and c.  Marketing development in an effort to increase market access through improving product quality and product marketing. Improving the quality of SME products accompanied by improving packaging quality, improving hygiene and product certification, and exhibiting small industries. Impact of SME empowerment carried out by the Mahakam Ulu Regency Industry, Trade, and Cooperatives Office: a. The productivity of MSME entrepreneurs shows optimal results. b. The impact of the empowerment of SMEs not only affects job opportunities in the surrounding community, but also has an impact on the income of the surrounding community.

This study aims to describe and analyze: Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy and Factors Inhibiting the Capacity of the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that there are 4 (four) factors that affect the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. First: The communication pattern carried out by the Jombang Education Office is ineffective so that the aspirations and problems that arise cannot be accommodated properly. Second: Resources & Funding, namely the implementer (policy implementer) of the resource aspect shows that Human Resources at the Jombang Regency Education and Culture Office is supported by 266 employees. Third: Implementer Attitude (Dispositions). show a positive attitude and sufficient willingness to carry out a good secondary education program. Fourth: The bureaucratic structure is quite clear, namely the Jombang Regency Education Office, the school and the Board of Education/community leaders, but the bureaucratic procedures are still long. The factors that hinder the implementation of education policies in Jombang Regency are factors that come from within are the existence of facilities and infrastructure, the motivation of teachers and students. Then the factor that comes from outside is the school's accessibility to a variety of sources, both resources and funds

This article explores the communication language employed by Ustadzah Oki Setiana Dewi in her preaching activities. The aim of this study is to examine the effectiveness of the language in enhancing audience understanding and acceptance of preaching messages. The methodology involves a literature review with qualitative analysis of Ustadzah Oki’s sermons available on digital platforms. The findings reveal that Ustadzah Oki’s communication style is characterized by simplicity, friendliness, and empathy. These traits enable her preaching to be well-received by diverse groups, particularly the younger generation. Furthermore, Ustadzah Oki often uses inspiring stories and analogies closely related to everyday life, making it easier for the audience to grasp the messages. Her soft tone and choice of positive words also create a comforting and engaging atmosphere. This approach not only effectively conveys the message but also builds emotional connections with the audience. The study also highlights positive feedback from audiences, evident from various comments and responses on social media. Many feel motivated and inspired by her inclusive preaching style, which transcends social, age, and educational backgrounds. This article suggests that similar approaches should be widely adopted in preaching to ensure that religious messages are universally accessible. In conclusion, Ustadzah Oki’s friendly, simple, and empathetic communication approach significantly enhances the effectiveness of her preaching and strengthens emotional bonds with her audience. This model of communication is relevant in modern preaching contexts and serves as an inspiration for other preachers to integrate universal Islamic values with creative and heartfelt communication methods. Thus, preaching becomes not only a medium for conveying religious teachings but also a tool for fostering broader social harmony.

This study explores the influence of intrapersonal communication patterns on negotiation effectiveness in business environments. Intrapersonal communication, such as self-talk and self-reflection, plays a vital role in emotional regulation and strategic decision-making during negotiations. Using a literature review method, this research analyzes relevant studies to construct a solid theoretical foundation. The findings indicate that managing internal communication enhances confidence, composure, and decision-making accuracy in business negotiations.
 

This classroom action research aimed to increase students' interest in learning history by implementing the TPACK approach in Grade XI IBB at MAN 1 Kota Semarang. The study's objectives were to describe the process of applying the TPACK approach and to assess its effectiveness in enhancing students' interest in history during the 2022/2023 academic year. The research design was a collaborative Classroom Action Research (CAR), involving Grade XI IBB students. Data collection techniques included questionnaires, tests, documentation, and observations, conducted over two cycles, each consisting of planning, implementation, observation, and reflection stages. The study's findings indicated that applying the TPACK approach significantly improved students' engagement and learning outcomes in history. In the first cycle, student participation was limited, and not all students achieved the learning completeness standard. However, in the second cycle, there was a notable improvement in both student engagement and learning outcomes, with all students meeting the learning completeness criteria. The success of the TPACK approach was evidenced by a 74% increase in student interest and an average class score of 88. Despite the improvement, active student involvement during the learning process remained an area for further enhancement.

Self-identity formation is essential to individual development and is influenced by social environments and life experiences. This study draws on Erikson's theory of psychosocial development and Bronfenbrenner's ecological theory of human development to understand how the interaction between the environment and individual experiences shapes identity formation in response to expectations and efforts. Social environments, such as family, friends, and community, provide a framework of values and norms that shape an individual’s initial identity, while personal experiences in managing expectations and efforts either reinforce or challenge this framework. The study concludes that balancing environmental support and experiential challenges enables individuals to develop a strong and flexible identity. The implications of this research highlight the importance of creating environments that support self-reflection and learning from experiences to foster healthy identity development.

This study aims to describe and analyze: The Implementation of Regional Regulation 19 of 2022 concerning the Authority of the Civil Service Police Unit in the Control of Street Vendors in Situbondo Regency. 2. The obstacles faced and what solutions have been carried out by the Civil Police in Controlling Street Vendors in Situbondo Regency. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that the Pamong Praja Police Unit in controlling Street Vendors in Situbondo Regency Based on article 19 of 2022 article 2 has been running in accordance with its duties and functions. In regulating street vendors, four policy implementation models are Communication Factors, Disposition Resources or Attitudes and Bureaucratic Structures.  The obstacles faced include human resource factors, both in terms of communication skills and approaches, as well as the number of members. The solutions carried out include Improving the Quality and Quantity of Human Resources at Satpol PP. By conducting an intensive coaching program to improve the competence and expertise of Satpol PP members in collaborating with the community to create community security and increase the number of Satpol PP members who are tasked with controlling street vendors. Improve socialization programs to the community and improve themselves by taking a persuasive approach and acting elegantly by not prioritizing arrogance as a security apparatus.

SP4N-LAPOR is a platform developed by the Ministry of Administrative and Bureaucratic Reform to facilitate the public in submitting complaints, aspirations, and suggestions related to public services. The number of SP4N-LAPOR! reports in Tanjungpinang City was 252 reports from 2019 to 2023. In 2023, the number of reports increased by 73. Based on data and information gathered during the preliminary research, out of the 73 reports, 54 were completed, 12 were processed, and 7 were archived. The increase in the number of reports prompted the researcher to examine the effectiveness of the resolution process. The research question in this study is: How effective is the resolution of public grievances and complaints through online services in the city of Tanjungpinang in 2023? This study aims to analyze the effectiveness of the resolution of public aspirations and complaints online at several agencies in Tanjungpinang City in 2023. The theory used in this study is Campbell J.P.'s theory, which consists of four aspects: program success, target success, input and output levels, and overall goal achievement. The method used is a qualitative approach. The research results from the program success indicators show that the steps taken in verifying and resolving reports are in accordance with the SP4N-LAPOR! SOP. In the target success indicators, the researcher found that all complaint reports for 2023 have been completed. Although there are still some unfinished reports on the SP4N-LAPOR! website, they are still being followed up by the relevant agencies.