The development of Artificial Intelligence (AI) technology has brought significant changes in digital marketing strategies, allowing businesses to increase efficiency, personalization, and market reach. This research aims to identify forms of AI use in digital marketing, analyse implementation challenges, and explore opportunities that can be maximized by business actors, mainly digital MSMEs in the city of Palembang. Using a descriptive qualitative approach, data were collected through literature studies and semi-structured interviews with business actors and digital marketing practitioners. The results show that AI has been utilized in various forms, such as chatbots, product recommendation systems, targeted advertising, predictive analytics, and content automation. However, its implementation still faces challenges, including low technology literacy, limited human resources, infrastructure costs, and data privacy issues. On the other hand, tremendous opportunities are opening up through personalizing consumer experience, operational efficiency, data-driven product development, and expanding the global digital market. This research is expected to make a theoretical contribution to the development of technology-based marketing literature and become a practical reference for business actors in utilizing AI strategically and sustainably.
 

Village digitalization is one of the village government transformation strategies in providing fast, transparent, and easily accessible services to the community. Through the use of village websites, village governments strive to accelerate administrative processes, disseminate public information, and strengthen community participation. The methods used in this community service activity are participatory and collaborative. The results of the activity evaluation show that the implementation of digitalization in Sungai Baung Village has had a positive impact on the efficiency of service time, increased access to information, and community involvement in village development. However, challenges such as limited human resources, internet infrastructure, and community digital literacy are still obstacles that need to be overcome. Therefore, ongoing efforts are needed in training and mentoring, provision of digital facilities, and collaboration between parties to ensure the success of village digitalization as a whole.

This community service program was implemented to strengthen the digital literacy and competencies of health cadres in Simogirang Village, Prambon Sub-district, Sidoarjo Regency, particularly in the recording and management of Posyandu (integrated health service post) data. The initiative responded to ongoing issues stemming from manual documentation methods, which were prone to human error, inefficiency, and lack of integration with regional health information systems. To address these challenges, the program delivered an IT-based training module using a combination of direct instruction, demonstrations, and hands-on simulations. The training emphasized the use of accessible and cost-effective tools such as Google Forms and Google Sheets, designed in alignment with the principles of adult learning (andragogy) and Kurt Lewin’s change management model to facilitate behavioral adaptation and technology acceptance among the participants. A total of 25 health cadres participated in the program. Pre- and post-training evaluations demonstrated significant improvement in digital skills, with 80% of participants achieving a minimum of 85% accuracy in completing digital forms and managing records. In addition, a prototype digital system based on Google Workspace was successfully piloted in two Posyandu locations. This system enhanced the timeliness, accuracy, and integration of health data reporting to local health centers (Puskesmas), offering a scalable and sustainable solution for grassroots healthcare data management. Despite the positive outcomes, the program also identified key challenges, notably limited internet infrastructure and varying levels of prior digital exposure among cadres. These findings underscore the need for continuous mentoring, support from local government stakeholders, and potential investment in digital infrastructure. Overall, the initiative contributes to Indonesia’s broader goals of digital transformation in public health, particularly at the village level.

This research aims to reveal the moral values contained in the play RT 0 RW 0 by Iwan Simatupang using a moral approach. This drama describes the social life of marginalized communities who are full of limitations but still show an unyielding spirit. The method used is descriptive with data analysis techniques in the form of observation of the script text and identification of dialog quotes that contain moral values. The results showed that moral values in the script are divided into three aspects, namely individual moral values, social moral values, and religious moral values. Eight quotations with moral values were found: three individual values, four social values, and two religious values. Social moral value is the most dominant aspect, reflecting the importance of solidarity, compassion, and care among others in the social life of the lower-class community. This research shows that literary works, especially drama, can be an effective means of conveying moral messages to readers and audiences.

This study aims to analyze the impact of deepfake content on the level of public trust in visual information on social media. Using a between-subjects experimental design, the study involved 20 active social media user respondents in Indonesia (aged 18-45 years) who were randomly divided into two groups: an experimental group (exposed to deepfake content) and a control group (exposed to original content). Data were collected through a questionnaire measuring three dimensions of trust: (1) perceived authenticity of the content, (2) source credibility, and (3) emotional impact. The t-test results showed significant differences (p < 0.05) between the two groups, with the deepfake group having lower trust scores on all dimensions (mean score: 2.4 vs. 4.2 for content authenticity; 2.8 vs. 4.4 for source credibility; 2.7 vs. 4.0 for emotional impact). Regression analysis revealed that education level (? = 0.35) and frequency of social media use (? = -0.27) significantly affected the level of trust. Pearson correlation findings also showed a strong positive relationship between perceived authenticity of content and trust levels (r = 0.72, p < 0.001). This study concludes that exposure to deepfake content significantly reduces public trust in visual information, with the effect compounded by intensive social media use and moderated by education level. The implication is that evidence-based media literacy strategies are needed to raise public awareness about deepfake technology, as well as stricter regulation of synthetic content on digital platforms.

This study aims to examine the impact of systematic risk and interest rates on the stock returns of state-owned banks (Bank BUMN) listed on the Indonesia Stock Exchange during the period 2021–2023. Using a multiple linear regression approach, the study finds that neither systematic risk nor interest rates have a significant partial or joint effect on the stock returns of Bank BUMN. These findings indicate that in the context of the Indonesian stock market—particularly the state-owned banking sector—these factors may not necessarily be the primary determinants in shaping stock returns. The implication of these results is the importance of considering other variables that may play a greater role in explaining stock return movements, such as firm-specific microeconomic factors and investor expectations regarding the banks’ fundamental performance.

Pemberdayaan petani dan peternak merupakan salah satu upaya strategis dalam meningkatkan kesejahteraan masyarakat pedesaan. Program ini bertujuan untuk meningkatkan kapasitas komunitas peternak telur puyuh di Kecamatan Getasan melalui strategi pemasaran produk UMKM berbasis digital marketing. Tantangan utama yang dihadapi oleh peternak meliputi keterbatasan akses pasar, rendahnya literasi digital, serta kurangnya pemanfaatan teknologi dalam pemasaran. Melalui program ini, dilakukan pelatihan dan pendampingan dalam pemanfaatan berbagai platform digital, seperti media sosial, marketplace, dan aplikasi e-commerce untuk meningkatkan jangkauan pemasaran produk.Metode yang digunakan dalam kegiatan ini mencakup survei kebutuhan, pelatihan digital marketing, serta monitoring dan evaluasi terhadap penerapan strategi pemasaran oleh peserta. Hasil dari program ini menunjukkan adanya peningkatan pemahaman dan keterampilan peternak dalam memanfaatkan digital marketing, yang berimplikasi pada peningkatan penjualan dan perluasan pasar. Selain itu, terbentuknya komunitas pemasaran digital berbasis peternak diharapkan dapat menjadi wadah kolaborasi dan berbagi pengalaman dalam mengembangkan usaha secara berkelanjutan.Kesimpulannya, strategi pemasaran berbasis digital marketing terbukti menjadi solusi efektif dalam meningkatkan daya saing produk UMKM peternak telur puyuh. Pemberdayaan berbasis teknologi ini diharapkan dapat mempercepat transformasi ekonomi digital di sektor peternakan dan memberikan dampak positif terhadap kesejahteraan peternak di Kecamatan Getasan.Kata kunci: pemberdayaan petani, digital marketing, pemasaran UMKM, peternak telur puyuh, Kecamatan Getasan.

Perkembangan teknologi saat ini tidak bisa lepas dengan dunia pendidikan. Berbicara tentang dunia pendidikan tidak lepas dengan peran siswa, mahasiswa, guru dan dosen. Untuk siswa dan mahasiswa mulai banyak keluhan dengan kurang menariknya pembelajaran yang mereka dapatan. Keluhan ini tentunya mengusik pada guru dan dosen sebagai pemberi materi. Untuk itu perlu adanya pendampingan kepada guru dan dosen dalam penyampaian materi pada siswa dan mahasiswa. Pada kegiatan pengabdian ini akan diadakan pendampingan guru dan dosen dalam pembuatan media pembelajaran yang merupakan salah satu bentuk pemberian materi yang dilaksanakan saat ini. Pada pendampingan ini diberikan materi tentang pemanfaatan Artificial Intelligent (AI) pada aplikasi Capcut dalam pembuatan video pembelajaran. Dalam pendampingan ini guru dikenalkan penggunaan aplikasi Capcut dalam pembuatan video pembelajaran. Setelah itu guru dan dosen diberikan cara pemanfaatan AI pada fitur aplikasi Capcut yang mana bisa memberikan efisiensi waktu dalam pengeditan, keramahan dan kemudahan dalam penggunaannya, menghasilkan video yang berkualitas, mempunyai fleksibilitas pemanfaatan yang dibutuhkan oleh siswa dan mahasiswa. Dengan adanya pemanfaatan tersebut, maka guru dan dosen lebih mudah dan kretif dalam pemanfaatan AI pada fitur aplikasi Capcut untuk membuat video pembelajaran. Dengan pendampingan ini, diharapkan siswa dan mahasiswa akan terpenuhi mendapatkan pengajaran yang menarik dan tidak membosankan.Kata kunci: Video pembelajaran, fitur, capcut

Penelitian ini bertujuan untuk mengevaluasi penerapan Sistem Informasi Manajemen Rumah Sakit (SIMRS) di Klinik Utama Amanah Medika menggunakan pendekatan Technology Acceptance Model (TAM). Penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi penerimaan pengguna terhadap SIMRS, termasuk persepsi kemudahan penggunaan, persepsi kemanfaatan, sikap terhadap penggunaan, niat untuk menggunakan, dan penerimaan sistem yang sebenarnya. Data dikumpulkan melalui kuisioner yang disebarkan kepada 25 responden, yang terdiri dari tenaga medis, administrator, dan staf lainnya. Hasil penelitian menunjukkan bahwa mayoritas responden merasa SIMRS mudah digunakan dan memberikan manfaat signifikan dalam meningkatkan efisiensi dan akurasi pelayanan. Variabel persepsi kemudahan penggunaan dan kemanfaatan sistem menjadi faktor utama yang mempengaruhi sikap dan niat perilaku pengguna. Namun, beberapa masalah teknis seperti keterbatasan perangkat keras dan gangguan jaringan masih perlu diperbaiki. Secara keseluruhan, SIMRS diterima dengan baik oleh pengguna di Klinik Utama Amanah Medika, meskipun pengembangan lebih lanjut dalam infrastruktur dan pelatihan diperlukan untuk optimalisasi penggunaan sistem.

Psoriasis is a chronic inflammatory disease that attacks the skin and can occur at any age with various clinical variations. The diagnosis is generally made clinically, but in atypical cases a biopsy is required for confirmation. The combination of clinical and histopathological examination provides more accurate diagnosis results. This study aims to assess the suitability of clinical diagnosis and histopathological examination results in psoriasis vulgaris in Semarang Regency. This cross-sectional observational study was conducted by the department of dermatology, venereology and aesthetics at Diponegoro University. A total of 10 samples were clinically diagnosed as psoriasis vulgaris or other morphological types of psoriasis vulgaris at a Dermatology Polyclinic in Semarang Regency, over a period of 2 years. The clinical manifestations of 10 cases with a clinical diagnosis of psoriasis vulgaris assessed from the typical predilection and the presence of scaly plaques tended to be consistent with the histopathological diagnosis but were not statistically significant. Concordance between clinical diagnosis and histopathological diagnosis was observed in 8 (80%) cases and discordance in 2 (20%) cases. Based on the research results, it can be concluded that there is a high level of agreement (80%) between clinical diagnosis and histopathological features in cases of psoriasis vulgaris.