This study examines the effect of personalization-based digital marketing strategies on brand loyalty within cross-cultural contexts, employing A/B testing and multivariate analysis methods. The research is motivated by the critical role of digital marketing in fostering consumer relationships and the challenges of understanding cultural differences that influence consumer responses to marketing strategies. The primary objective of the study is to analyze how cultural dimensions moderate the effectiveness of personalized marketing content in enhancing brand loyalty. The study was conducted through an experiment involving 200 participants divided into two groups: one group received personalized digital content, while the other received standard content. Multivariate Analysis of Variance (MANOVA) was used to evaluate the effects of culture and marketing strategies on brand loyalty, consumer satisfaction, and product recommendations. The results indicate that personalized content significantly increases brand loyalty (M = 4.5, SD = 0.8) compared to standard content (M = 3.8, SD = 1.0; p < 0.05). Additionally, consumers from collectivist cultures demonstrated a more positive response to personalized content, with higher brand loyalty scores (M = 4.6) compared to those from individualist cultures (M = 4.0). This study underscores the importance of cultural sensitivity in digital marketing strategy planning. Integrating personalization elements with an understanding of cultural contexts has been shown to enhance consumer engagement and foster stronger brand loyalty. These results provide both empirical contributions and practical guidance for companies in designing effective marketing campaigns for diverse global markets.

This study investigates the influence of overprotective parenting on independent character development among out-of-town university students enrolled in a Home Economics Education Program. Independence in emerging adulthood encompasses emotional, behavioral, and value-based autonomy, essential for functioning as responsible adults. Using a quantitative approach with simple linear regression analysis, data were collected from 103 students selected through purposive sampling. The results show a negative relationship between overprotective parenting and student independence; however, the effect was not statistically significant (p = 0.744). These findings suggest that while overprotective parenting may inhibit autonomy to some extent, student independence is more significantly shaped by broader contextual factors such as peer interaction, campus engagement, and experiential learning. Peer interaction can provide opportunities for students to practice independence in a supportive environment, while campus engagement and experiential learning can foster autonomy by encouraging students to take initiative and make decisions. The study highlights the need for holistic strategies within higher education to foster independence beyond family influences alone. Implications of this study indicate that universities should create structured programs that support student autonomy and self-regulation. At the same time, future research is encouraged to explore mediating variables that may better explain the development of independence during emerging adulthood.

Physics learning in senior high school faces challenges in developing students' scientific reasoning ability. This study aims to examine students' scientific reasoning ability through project-based learning of briquette making and its effect on improving students' critical thinking ability, especially in SMA Negeri 1 Jatiroto, to improve a more effective understanding of physics. The research was conducted at SMA Negeri 1 Jatiroto, Lumajang Regency, in semester one of the 2024/2025 scholastic year. The population of the research sample was class X students, which was determined using homogeneity test and random sampling technique or purposive sampling. The research design used Quasi Experimental with pre-test and post-test. Data collection was done through tests, observations, interviews, and documentation. The pre-test and post-test results showed a significant increase in the experimental class, with a higher mean post-test result (84) than the control class (50). Data analysis displayed a significant difference between the two groups, indicating that the project-based learning model had a beneficial effect on enhancing performance students' scientific reasoning skills. Thus, project-based learning in briquette making is proven to be able to encourage increased understanding of physics concepts while developing students' critical thinking skills more effectively.

The existence of organizations is essential because human beings, as social creatures, cannot fulfill all of their needs individually. This study examines the fundamental concepts underlying organizations. Its primary objective is to identify and understand the key elements encompassed within the basic framework of organizational theory. Employing a qualitative methodology with a literature review approach, the research draws upon digital literacy sources and other relevant data pertinent to the topic. Through analyzing various scholarly references, particularly conceptual frameworks and the Qur'anic perspective on organizational principles, this study explores definitions, essential components, organizational management principles, structural elements, and the broader social role of organizations. The findings indicate that robust theoretical foundations support organizational theory and harmonize the spiritual values embedded in Islamic teachings. Findings from the literature also emphasize that an ideal organization is not solely built upon structural systems, procedures, and work efficiency, but also supported by rooted values of ethics, morality, and spirituality deeply. 

This study aims to evaluate the assessment standards of Rare Muchtary Kindergarten Denpasar through an evaluation of the suitability of the assessment standards with early childhood development. Using an evaluation research approach, this study seeks to deeply understand the ongoing assessment practices and their relevance to the stages of child development. Data were collected through direct observation in the classroom, in-depth interviews with teachers and principals, and analysis of assessment standard documents and child development records. The results of this study indicate that Rare Muchtary Kindergarten Denpasar is very administratively compliant with the National Assessment Standards, with high scores on objectives, principles, and various assessment techniques (observations, anecdotal notes, conversations, parent reports). However, there is still an opportunity to improve the accuracy and suitability of the assessment implementation with actual child development. 

Kanker merupakan penyakit  yang ditandai pertumbuhan sel tubuh tidak terkendali, cepat menyebar dan menyerang organ tubuh lainnya, kasusnya meningkat pesat di Indonesia. Tujuan penelitian ini menganalisis perbedaan tingkat fatigue sebelum dan sesudah diberikan terapi musik terhadap tingkat fatigue pada penderita kanker payudara di Rumah Singgah Kanker Samarinda. Penelitian ini menggunakan metode kuantitatif pre-eksperimen dengan rancangan penelitian pre test  post test one group design. Populasi yang dipilih dalam penelitian ini adalah wanita yang menderita kanker payudara di Rumah Singgah Kanker Samarinda, dengan sampel 19 responden melalui teknik total sampling. Kriteria inklusi adalah klien kanker usia 18 tahun, kooperatif dan dapat berkomunikasi dengan baik, mengalami. Variabel independen adalah terapi musik dan variabel dependen adalah tingkat fatigue. Instrumen adalah kuesioner FACIT-Fatigue yang sudah teruji validitas (0,88) dan reliabilitas(0,646). Analisa data menggunakan uji paired t test. Hasil penelitian menunjukkan perbedaan efektivitas pada hari pertama sebelum diberikan terapi musik hingga hari ketujuh pemberian terapi musik (p value 0,004). Kesimpulan terdapat pengaruh dalam pemberian terapi musik klasik dan suara alam pada tingkat fatigue pasien kanker payudara. Saran untuk penelitian selanjutnya bisa mengembangkan terapi lain yang mampu mengatasi dan menurunkan tingkat fatigue pada pasien kanker payudara

Pneumonia adalah infeksi komorbid sering terjadi pada individu, menyerang saluran pernapasan berdampak pada masalah keperawatan bersihan jalan nafas, gangguan pertukaran gas. Pneumonia tidak hanya menjadi masalah kesehatan pada anak, tetapi juga merupakan penyebab utama morbiditas dan mortalitas pada dewasa. Penelitian bertujuan untuk mengidentifikasi asuhan keperawatan  pasien dengan pneumonia berupa pengkajian, diagnosa, intervensi, dan evaluasi, dengan masalah keperawatan gangguan pertukaran gas di RSUD Bangil Kabupaten Pasuruan. Merupakan penelitian studi kasus, dengan pengumpulan data melalui kegiatan wawancara, observasi, dan perawatan.Jumlah sampel  sebanyak 6 orang pneumonia yang mengalami masalah keperawatan, gangguan pertukaran gas, pola pernafasan yang tidak efektif. Intervensi keperawatan  mencakup pemantauan pernapasan dan manajemen saluran napas. Analisa data berdasarkan SDKI, implementasi dilakukan dengan panduan SIKI, implementasi (SIKI), evaluasi keperawatan dilakukan berdasarkan standar luaran yang dikeluarkan oleh PPNI (SLKI). Hasil evaluasi akhir didapatkan permasalahan keperawatan dapat teratasi sebagian. Direkomendasikan peneliti selanjutnya untuk melakukan studi serupa dengan  menekankan teknik terapeutik berupa posisi semi fowler berbasis EBN sehingga dapat mengatasi masalah keperawatan

Ibu hamil risiko tinggi beranggapan dengan kondisinya berisiko tinggi, maka janinnya akan mengalami kecacatan bahkan kematian, sehingga mengakibatkan kecemasan. Kehamilan risiko tinggi juga mempengaruhi keteraturan Antenatal Care (ANC). Faktor lain yang mempengaruhi adalah dukungan keluarga. Tujuan penelitian adalah untuk mengetahui hubungan dukungan keluarga dengan kecemasan dan keteraturan ANC pada ibu hamil risiko tinggi. Penelitian ini menggunakan metode korelasi analitik dengan pendekatan cross sectional. Populasi 65 ibu hamil risiko tinggi di wilayah kerja Puskesmas Tikung Bulan Januari-Februari 2025, didapatkan 34 sampel dengan teknik cluster sampling. Data penelitian menggunakan kuesioner dukungan keluarga dan kecemasan, serta observasi ANC  pada buku kesehatan ibu dan anak. Data di analisis menggunakan uji rank spearman.  Hasil penelitian menunjukkan 67,6% memiliki dukungan keluarga baik, sebanyak 55,9% tidak cemas, dan 70,6% teratur dalam ANC; ada hubungan dukungan keluarga dengan kecemasan pada ibu hamil risiko tinggi ( p value 0,006); ada hubungan dukungan keluarga dengan keteraturan ANC  pada ibu hamil risiko tinggi (p value 0,000) . Untuk penelitian selanjutnya mengkorelasikan faktor yang lainnya seperti peran tenaga kesehatan, sampel diperbanyak, serta meluaskan lokasi penelitian (kabupaten).

The pathogen Colletotrichum gloeosporioides causes anthracnose disease in cayenne pepper, which is difficult to control. It is expected to control the pathogen by using antagonistic fungi because it has the ability to stop its growth by means of antibiosis, parasitism, or competition. This study aims to test five isolates of antagonistic fungi for their ability to inhibit C. gloeosporioides, which causes anthracnose disease in cayenne pepper plants, and to identify the mechanism of inhibition in vitro. Inhibition and antagonistic mechanisms were used in the study. Each test used a full-randomized design. The antagonistic fungi used were Aspergillus sp., Penicillium sp., Gliocladium sp., Nigrospora sp., and Trichoderma sp., each repeated five times. The results showed that, compared to the other fungi, the antagonistic fungal isolate Trichoderma sp. had a high inhibitory ability (74%). The three isolates of antagonistic fungi have antagonistic mechanisms against C. gloeosporioides, namely Aspergillus sp., Gliocladium sp., and Trichoderma sp. In addition, isolates of Gliocladium sp., Nigrospora sp., and Trichoderma sp. also have parasitism ability, while Aspergillus sp., Penicillium sp., and Trichoderma sp. have antibiosis mechanisms against C. gloeosporioides. Antagonistic fungal isolates that have the most potential to be developed as biological agents for anthracnose control in cayenne pepper plants, namely Trichoderma sp.

Strategi koping merupakan cara individu dalam menghadapi masalah atau situasi yang dianggap menantang. Remaja, sebagai kelompok yang rentan terhadap tekanan psikologis, sangat membutuhkan dukungan keluarga. Namun, penelitian mengenai hubungan antara dukungan keluarga dan strategi koping remaja masih terbatas, khususnya di lingkungan sekolah menengah. Penelitian ini menggunakan desain kuantitatif korelasional cross-sectional dengan partisipan 178 siswa di SMA Negeri 3 Samarinda, yang dipilih melalui stratified random sampling. Instrumen penelitian adalah kuesioner dukungan keluarga PSS-Fa (20 pernyataan) dan strategi koping Brief Cope (28 pernyataan). Analisis dilakukan secara univariat dengan persentase dan bivariat menggunakan uji spearman rank. Hasil penelitian menunjukkan adanya korelasi positif dengan keeratan hubungan yang lemah namun signifikan antara dukungan keluarga dan strategi koping remaja (r = 0,208; p value = 0,005). Hal ini berarti semakin tinggi dukungan keluarga yang diterima, semakin adaptif strategi koping yang remaja. Sehingga, temuan ini relevan bagi pengembangan program kesehatan mental remaja berbasis keluarga serta kontribusi teoritis dalam memperkuat bukti empiris tentang peran keluarga dalam perkembangan psikologis remaja.