The purpose of this study is to see how the role of influencers and social media marketing has an impact on the interest of Universitas Pembangunan Panca Budi management students in buying Crocs sandals. This research falls into the associative quantitative category. This research involved 5,695 management students of Universitas Pembangunan Panca Budi Medan batch 2023 and 2024 who are familiar with Crocs sandals. This study used purposive sampling technique and Slovin's formula to select 99 respondents aged 18-25 years from the Management Study Program of Universitas Pembangunan Panca Budi. Primary data and secondary data were collected through literature studies and questionnaires with a Likert scale. Validity and reliability tests were conducted on all statement items; influencer role variables (X1), social media marketing (X2), and purchase intention variables (Y) were declared valid and reliable; multiple linear regression, partial test (T), simultaneous test (F), and coefficient of determination (R2). The classic assumption test of data is used in this study. Based on Multiple Linear Regression Analysis of influencer role variables (X1) and social media marketing (X2), there is a positive correlation to purchase intention (Y). Based on the partial test results (T test), the role of influencers (X1) has a positive and significant effect on purchase intention (Y), with a t value of 3.184 and a significance of 0.002 (smaller than 0.05). Social media marketing (X2) also has a positive and significant effect on purchase intention (Y), with a t value of 3.113 and a significance of 0.002 (smaller than 0.05). Based on the results of the simultaneous test (F test), the influencer role variable (X1) and social media marketing (X2) together have a significant influence on purchase intention (Y), with a calculated f value of 5.717 and a significance of 0.005 (smaller than 0.05). 62.0% of the variation in purchase intention (Y) is caused by the influencer role variable (X1) and social media marketing (X2). Other factors not discussed in this study affect 38.0% of the variation in purchase intention (Y).

Profitability is one of the key indicators in assessing a company's ability to generate profits and plays a crucial role in financial decision-making. According to the pecking order theory, companies with high profitability tend to prefer using internal funds and reduce reliance on debt. This study aims to analyze the effect of profitability on debt policy, as well as to examine the role of dividend policy as a moderating variable in this relationship. The study employed Slovin’s formula for sample selection and analyzed 263 non-financial publicly listed companies on the Indonesia Stock Exchange (IDX) in 2023. The data used in this research were secondary data obtained from annual financial reports published on the official website of the IDX or the respective company websites. Profitability was measured using return on assets (ROA), debt policy was measured by the debt-to-equity ratio (DER), and dividend policy was measured by the dividend payout ratio (DPR). The analytical method used in this study was multiple linear regression analysis with the help of the SPSS software. The results indicate that profitability has a negative effect on debt policy, meaning that the more profitable a company is, the less likely it is to depend on debt financing. Additionally, the findings suggest that dividend policy does not significantly moderate the relationship between profitability and debt policy. This implies that whether a company distributes dividends or not does not meaningfully influence how profitability affects its debt decisions. These results are in line with the pecking order theory and provide insight for corporate financial managers in planning funding structures. It also emphasizes the importance of internally generated funds for companies with strong earnings performance.

Kasturi ice is a traditional beverage from Riau, made from the kasturi fruit (Mangifera casturi). This drink has a unique taste, combining sweet and sour flavors with a distinctive aroma. More than just a thirst quencher, kasturi ice is a symbol of cultural heritage that carries historical, philosophical, and social values. Amidst globalization and the rise of modern beverage products, the existence of kasturi ice has been declining. This study aims to uncover the cultural values contained in kasturi ice and explore strategies for its preservation. A qualitative approach was used through observation, interviews, and documentation of social activities. The results indicate that preserving kasturi ice can be achieved through innovative, educational, and participatory approaches to ensure its relevance in the modern era. Kasturi ice should be seen as part of the cultural identity of the Malay community in Riau that must be preserved and passed down to future generations.

This study was conducted with the aim of evaluating the extent to which sand quality influences consumer purchasing decisions in the sand mining area located in Kalicilik Hamlet, Candirejo Village, Blitar Regency. The background of this research is based on the fact that in the construction and development sector, the quality of building materials is a very crucial factor. Sand, as one of the main components in construction, plays a vital role in determining the final outcome of a construction project. Therefore, the quality of the sand used is a primary consideration for consumers in choosing a location or sand seller. This study applies a quantitative approach using a survey method as a data collection technique. Respondents in this study consisted of 74 consumers who actively make purchases at the sand mining location. Data were obtained through the distribution of questionnaires containing questions related to consumer perceptions of sand quality and their decisions in making purchases. The collected data were then analyzed using simple linear regression analysis techniques run with the help of SPSS software. The results of the analysis indicate a highly significant relationship between sand quality and consumer purchasing decisions. This is demonstrated by the coefficient of determination (R²) of 0.540, meaning that 54% of the variation in consumer purchasing decisions can be explained by sand quality. Furthermore, the significance value of 0.000 strengthens this finding, indicating that the relationship is not a coincidence. Therefore, this study concludes that the better the quality of sand offered by the mining company, the higher the likelihood of consumers deciding to purchase. The implication of these results is that businesses in the sand mining sector need to pay special attention to the quality of the products they offer.

This study aims to examine the extent to which social media is utilized in agribusiness learning among students at Universitas Adzkia. A quantitative descriptive approach was employed, using a Likert scale-based questionnaire as the research instrument. The collected data were tabulated and classified into score percentages to determine the category of social media utilization. The research was conducted from June to July 2024 using a census method, involving all 38 students enrolled in the Agribusiness Study Program at Universitas Adzkia. The findings indicate that overall, the use of social media in agribusiness learning falls into the moderate category, with a score percentage of 55.76%. When broken down into agribusiness sub-systems, the results show that the use of social media in the agricultural input supply sub-system was 55.76%, in farming activities 56.14%, agricultural product processing 49.67%, marketing 44.08%, and agribusiness support services 47.20%. These results suggest that although social media has been used in the learning process, its utilization is still at a moderate level and not yet evenly distributed across all agribusiness sub-systems. This presents both opportunities and challenges for lecturers and educational institutions to develop more innovative, technology-based learning strategies. To enhance the effectiveness of agribusiness learning, it is recommended that lecturers actively encourage students to use social media in a productive manner. This could be implemented through the assignment of structured tasks that require the use of social media platforms for academic discussions, information searches, and the creation or sharing of relevant agribusiness content. Such efforts are expected to make social media not only a tool that enriches students' learning experiences but also a means to deepen their understanding of the dynamic and ever-evolving field of agribusiness. Ultimately, integrating social media into learning can support the development of digital competencies and practical insights among agribusiness students in higher education.

The digital era has significantly transformed the external environment of educational institutions, demanding swift, strategic, and innovative adaptation to remain relevant to societal needs. Key external factors such as rapid technological advancement, evolving government policies, globalization of education, and disparities in digital access pose substantial challenges to maintaining educational quality. Institutions that fail to adapt risk falling behind in both learning quality and graduate competitiveness. This study aims to explore effective adaptation strategies for educational institutions amid these digital dynamics. Employing a literature review with a descriptive qualitative approach, the research analyzes various sources discussing educational responses to technological and policy developments. The findings highlight essential strategies such as integrating a technology-based curriculum, adopting digital learning platforms, enhancing educators’ digital literacy, and improving technological infrastructure to support distance learning. Strengthening institutional capacity to manage digital transformation also becomes a vital component. Furthermore, collaboration with stakeholders—government, private sector, and society—is vital for building an inclusive educational ecosystem. Community involvement and industry partnerships can support resource development and ensure curriculum relevance. However, implementation barriers remain, including insufficient teacher training in digital pedagogy, unequal internet access in remote areas, and limited funding. These issues necessitate digital-oriented education policy evaluations and stronger regulatory frameworks to bridge the digital divide. The study concludes that successful adaptation goes beyond merely adopting technology. Sustainable transformation also depends on continuous evaluation and support systems. By implementing the right strategies and addressing key obstacles, educational institutions can effectively navigate digital challenges and foster sustainable, future-oriented learning environments aligned with contemporary demands.

This study aims to identify various types of hazards found in the Apron of Juanda International Airport Surabaya and analyze their impact on flight operational safety. The apron is a vital area in aviation activities because it is a parking lot for aircraft, the process of boarding and dropping passengers, loading and unloading cargo, and light maintenance activities. The existence of potential hazards in this area can have a direct effect on flight safety if not handled properly. The research method used was qualitative descriptive with data collection techniques through field observations, interviews with apron officers, and documentation during the implementation of On The Job Training. The data obtained is then analyzed to identify potential hazards and evaluate the level of risk. The results of the study show that there are still hazard findings in the apron area, including Foreign Object Damage (FOD) in the form of foreign objects that have the potential to damage aircraft engines, oil or fuel spills that can cause fires, the presence of wild animals in the aircraft movement area, Ground Support Equipment (GSE) that is parked out of place so as to interfere with aircraft movement, and marshalls who do not use Complete Personal Protective Equipment (PPE).  This problem is caused by the weak supervision of the Apron Movement Control (AMC) unit and the low awareness of personnel in implementing a work safety culture. Based on these findings, the author prepared mitigation measures in accordance with the guidelines of Doc 9859 AN/474 concerning the Safety Management Manual, including increasing supervision, enforcing safety standards, and periodic training for all apron personnel. It is hoped that the results of this study can be an evaluation reference for airport management to strengthen the supervision system, reduce the risk of accidents in the apron area, and build a better and sustainable work safety culture.

The design of Lecturer Housing for Campus 4 Gorontalo State University is a strategic necessity in line with the expansion of educational institutions and the increasing number of educators requiring adequate and proximate housing. The primary objective of this research is to produce a lecturer housing design that is not only adaptive and sustainable, but also harmonized with the Regional Spatial Plan (RTRW) of Bone Bolango Regency. The research methodology encompasses a comprehensive site analysis, examining aspects such as climate conditions, topography, vegetation patterns, infrastructure and utility networks, ambient noise levels, and site accessibility. Furthermore, a zoning and spatial relationship study was conducted to determine effective space allocation based on the principles of tropical architecture and green building practices. The findings of the study highlight that a north-south building orientation significantly reduces heat absorption, while the integration of cross-ventilation strategies enhances natural airflow and thermal comfort. Spatial zoning into public, semi-public, private, and service areas allows for organized layouts and promotes social interaction among residents. Sustainability is reinforced through the application of green architectural technologies, including the use of green concrete, lightweight steel frameworks, solar energy panels, as well as integrated waste-water management systems that separate black water and grey water. Landscaping elements, both softscape and hardscape, are utilized to enhance aesthetics while supporting ecological balance and rainwater absorption. This design proposal contributes to the broader discourse of sustainable tropical housing and may serve as a replicable model for future lecturer housing projects in similar regional contexts. It emphasizes the importance of environmentally responsive, cost-efficient, and socially supportive residential architecture.

This study investigates the multifaceted factors shaping user experience in the adoption of AI-based information systems within healthcare settings. As artificial intelligence increasingly supports clinical decision-making processes, understanding the psychological and behavioral dimensions of user interaction becomes imperative. Utilizing a qualitative systematic literature review approach, this research synthesizes findings from scholarly articles published between 2020 and 2025. The analysis reveals three critical determinants influencing user experience: trust in AI, perceived usefulness, and ease of use. These factors play a central role in shaping technology acceptance, which acts as a mediating variable linking system attributes to overall user experience. Furthermore, digital literacy emerges as a moderating factor that either amplifies or diminishes the effects of the core determinants. To provide a comprehensive framework, the study integrates theoretical constructs from the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and Trust in Automation Theory. The resulting conceptual model underscores the interplay between user perceptions, cognitive processes, and external technological factors. Key findings emphasize the significance of user-centered system design, transparent and interpretable AI communication, and targeted digital literacy initiatives to promote broader and more effective adoption. From a theoretical standpoint, the research contributes to the evolving literature by combining behavioral science perspectives with information system adoption theories. Practically, the study offers valuable insights for system developers, designers, and healthcare institutions aiming to implement AI technologies effectively. Recommendations include fostering transparency in AI decision-making, ensuring intuitive system interfaces, and offering digital competency training tailored to diverse user profiles. Overall, this study underscores that a nuanced understanding of user-related factors is essential for maximizing the potential benefits of AI in healthcare and achieving sustainable digital transformation in clinical environments.

Human Resource Management (HRDM) has a strategic role in managing, directing, and developing employee potential to achieve organizational goals effectively and efficiently. One of the indicators of MSDM's success is the achievement of optimal employee performance. Employee performance is a crucial aspect in ensuring the effectiveness and operational efficiency of the organization, especially in government agencies such as the Jakarta Education Quality Assurance Center (BPMP), which has a mandate to guarantee and improve the quality of education in its area. This study aims to find out the extent of the influence of Leadership Style and Work Motivation on the Performance of BPMP DKI Jakarta Employees. This study uses a quantitative approach with an associative method, which aims to examine the relationship between two independent variables, namely Leadership Style and Work Motivation, to the dependent variable, namely Employee Performance. The data collection technique was carried out through the distribution of questionnaires to 57 respondents determined using the Slovin formula from a total population of 132 employees. The data obtained were analyzed using multiple linear regression with a series of tests such as validity, reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and hypothesis tests (t-tests and F tests). The results of the study show that both Leadership Style and Work Motivation have a positive and significant influence on Employee Performance partially. This means that improvements in leadership and work motivation directly have an impact on increasing productivity and the quality of employee performance. These findings indicate that the management of BPMP DKI Jakarta needs to pay greater attention to the development of effective leadership and the creation of a work environment that is able to motivate employees. This research is expected to be a reference for policy makers in designing human resource management strategies that are oriented towards improving performance in a sustainable manner.