Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national economic growth. In today’s digital era, leveraging technology—particularly social media—has become an essential marketing strategy to ensure business sustainability. Lapak Kirani, a culinary MSME located in Bima City, has faced challenges in optimizing social media as a promotional tool. This community service program aimed to assist Lapak Kirani in independently managing digital marketing by providing training on social media account creation, promotional content development, and effective caption writing. The implementation method consisted of four stages: observation, socialization, mentoring, and evaluation. The results indicated an improvement in the MSME owner's understanding and skills in executing digital marketing strategies. This assistance is expected to expand product marketing reach and enhance the competitiveness of MSMEs in a sustainable manner.

This research examines the fundamental transformation in Indonesia's banking industry triggered by Industry 4.0, specifically focusing on the evolution from traditional banking models to new-age banks. The study analyzes how disruptive technologies such as artificial intelligence, cloud computing, blockchain, and biometrics catalyze changes in banking digital capabilities and business models. Using a qualitative approach through comprehensive literature analysis and multiple case studies, this research identifies that digital transformation not only changes how banks operate but also fundamentally alters their value proposition to customers. The findings indicate that new-age banks are characterized by more agile organizational structures, advanced digital capabilities, and open platform-based business models that enable seamless integration with the broader digital ecosystem. This research contributes significantly to understanding the future of banking in the digital era and its implications for Indonesia's financial industry.

This study investigates the key determinants influencing Generation Z's purchase intention on Shopee, focusing on three main variables: digital marketing, pricing, and online reviews. The research was conducted among students from the Faculty of Economics and Business at Universitas Negeri Semarang (UNNES) using a quantitative approach. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both digital marketing and online reviews have a significant and positive impact on purchase intention. In contrast, pricing shows a significant but negative effect, indicating that Generation Z is highly price-sensitive and more influenced by perceived value and peer reviews. The model explains 68.0% of the variance in purchase intention (R² = 0.680), suggesting a strong relationship between the examined variables and consumer behavior. These results highlight the importance of authentic digital engagement and customer feedback in driving online purchases among young consumers. E-commerce platforms are advised to prioritize trust-building strategies and maintain price competitiveness to target the Gen Z segment effectively.

This research aims to determine the effect of production costs, operational costs, and sales volume on the net profit of manufacturing companies in the miscellaneous industry sector listed on the Indonesia Stock Exchange from 2021-2024. The objects studied in this research are manufacturing companies in the miscellaneous industry sector listed on the IDX from 2021-2024, totaling 48 companies. This type of research is quantitative. The research sample was selected using purposive sampling techniques, resulting in a sample of 16 companies. This research uses secondary data obtained from the Indonesian Stock Exchange (IDX). The data analysis techniques used include descriptive statistical tests, classical assumption tests, and hypothesis testing, which consist of multiple linear regression analysis, model feasibility test (F test), partial significance test (t test), and the coefficient of determination test. The results of this study indicate that production costs and operational costs have a significant negative effect on net profit, while sales volume has a significant positive effect on net profit.

This study discusses the use of the Quick Response Code Indonesian Standard (QRIS) as a cashless digital payment tool from the perspective of Islamic commercial jurisprudence (fiqh muamalah). QRIS is an electronic payment system recognized by Bank Indonesia to facilitate non-cash transactions in the country. From an Islamic legal standpoint, it is essential to analyze the validity of transactions and the underlying akad (contracts), as sharia principles require clarity (bayyinah), mutual consent (ridha), and the lack of riba (usury), gharar (uncertainty), and maisir (gambling). This research adopts a descriptive quantitative approach and literature study method to examine QRIS in the context of fiqh muamalah, particularly focusing on the validity and contracts involved in non-cash payments. The findings of this study indicate that the use of QRIS in financial transactions can be considered valid under Islamic law, provided it fulfills the essential elements and conditions of a valid contract, such as price clarity, transaction object, and mutual consent.Keywords : QRIS, Fiqh Muamalah, Non-Cash Transaction, Akad Islamic Economics

This study examines the role of perception in individual and organizational decision-making through a Systematic Literature Review (SLR) and content analysis approach. Perception is understood as an internal process that shapes understanding of objects, influencing preferences and decisions. Contextual factors such as culture, socio-economics, and technology also contribute to shaping perception. This study adopts a theoretical framework in which perception mediates the relationship between external attributes—such as price, quality, and brand image—and final decisions. By analyzing 993 scholarly articles from 2021 to 2025, this research maps perception models in consumer and organizational domains and identifies research gaps related to the integration of digital factors such as algorithms and AI. The validation process was conducted through triangulation between AI-generated prompts and human-based thematic analysis. The results highlight the need for perception models to adapt to digital dynamics and emphasize the importance of ethical integration in modern decision-making systems.
 

This study looks at how far knowledge about money and experience with investments affect choices on stocks in the Indonesian capital market.  420 buyers filled out an online form that was used with a causal associative quantitative method to gather data.  The study's results show that both knowledge about money and experience with investments have a good and significant effect on stock investment choices, sometimes at the same time.  The coefficient of determination (R²) of 47.6% shows that the two factors can explain almost half of the differences in how buyers choose to spend their money.  This study shows how important it is to learn more about money and make more investments in order to make smart investments in the capital market, because the market is always changing.  This study also has real-world effects for investors, financial institutions, and officials who deal with ways to help Indonesian small investors do better.

Learning media are physical tools that deliver information or learning materials to students. Educational videos have become one of the aids used in teaching and learning activities. These videos can support the learning process by conveying materials through the use of technology. Therefore, the researcher was interested in developing a medium that can be both heard and seen by students to help them better understand the subject matter. This study employed a Research and Development (R&D) approach using the Borg & Gall development model, which consists of ten development steps. The development process included initial information gathering, planning, initial product development, expert validation tests, initial product revisions, small-scale testing, second product revisions, large-scale field testing, final product refinement, and product dissemination. The results showed that the validity test of the learning media yielded a percentage of 94% from media experts, 96% from subject matter experts, 94% from language experts, and 94% from teachers. Meanwhile, the product effectiveness test using a Paired Sample T-Test showed a significance value of 0.000, which is lower than the threshold of 0.05. This indicates that the alternative hypothesis is accepted, proving a significant difference in student learning outcomes before and after using the educational video. Therefore, it can be concluded that the educational video on "Human Needs and Resource Scarcity" for Grade VII Social Studies is valid according to experts and effective in improving student learning outcomes.

Pegadaian Syariah CPS Arief Rahman Hakim is a sharia financial institution engaged in financial services and other services that have main products of pawn financing and micro financing. This study aims to determine the Strategy and Obstacles of PT Pegadaian Syariah CPS Arief Rahman Hakim in providing convenience for customers to transact, and to find out how the public responds and interests in digital pawn service products. The approach to this research is Qualitative descriptive, with data collection methods, namely: interviews as supporting using documentation studies in accordance with the problems discussed. The results of the study concluded that PT Pegadaian Syariah CPS Arief Rahman Hakim implemented a strategy to provide convenience for customers in transacting using digital pawn products. PT Pegadaian Syariah CPS Arief Rahman Hakim is also still lacking in socialization, causing many local people who do not know about the existence of the digital pawnshop sharia product. The obstacles faced by PT Pegadaian Syariah CPS Arief Rahman Hakim in increasing the number of customers using digital products are triggered by the application system which often errors, do not have smartphones and prefer to come directly to the outlet.

Many junior male artistic gymnastics athletes have not been able to perform rotational or circular movements on the mushroom apparatus. This research aims to 1) Develop rotational mushroom tools in gymnastics tools for circles. 2) To find out the effectiveness of rotational mushroom tools to improve circular skills. 3) The results of this rotation mushroom development model can be accepted by gymnastics coaches and athletes in Central Java. This development research uses a procedural research method. The approach in this study uses a qualitative approach. The research subjects in this study are male artistic gymnastics athletes (juniors), gymnastics coaches, gymnastics experts/experts. The data collection techniques used in this study are observation (observation), interview, and documentation. Data analysis techniques, namely data reduction, data display, and conclusion drawing/verification. The results of the research are 1) In small-scale trials, problems were found, namely the tool was too high. Experts advise to shorten the size as well as make the bottom flat. 2) The effectiveness of the development of rotation tools can improve the ability of circuits in junior athletes in mushroom tools is proven by observations and data collection carried out by researchers. Several Pengcab gymnastics athletes in Central Java stated that this tool is very helpful for the process of practicing circular movements 3) The results of the model of development of rotation tools for artistic gymnastics athletes can be accepted by coaches and gymnastics athletes in Central Java. This is proven by the support and enthusiasm carried out by several coaches when athletes try to use this rotation tool. The conclusions of this study are 1) Modification of rotation equipment is adjusted to the needs of gymnasts, namely for junior athletes in improving circuit skills in mushroom equipment. 2) The effectiveness of the product modification model of rotation equipment development for artistic gymnastics athletes to improve circuit skills 3) The enthusiasm and response of gymnastics coaches in Central Java is very good