Pesatnya perkembangan teknologi digital saat ini tentu saja berimbas pada dunia pemasaran. Tren pemasaran beralih dari yang semula dilakukan secara tradisional, berkembang menjadi pemasaran secara digital. Hal ini tentu menimbulkan biaya yang lebih besar dengan jangkauan yang terbatas jika dibandingkan dengan penggunaan teknologi digital yang tepat.  Kemudian kurangnya kemampuan pelaku UMKM di Kelurahan Bojongsalaman Semarang dalam pemasaran produk membuat beberapa anggota UMKM belum menemukan cara menjual barangnya dengan tepat. Padahal produk yang dihasilkan sangat menarik dengan kualitas yang terjamin. Tujuan kegiatan PKM ini adalah memberikan pelatihan untuk meningkatkan kemampuan para pelaku UMKM dalam hal teknologi digital dan memberikan pelatihan untuk pemasaran produk dengan membuat konten media sosial yang menarik untuk calon konsumen. Oleh sebab itu, tim pengabdian kepada masyarakat melakukan kegiatan Pelatihan Digital Marketing Dan Pemasaran Produk Pada Kelompok UMKM di Kelurahan Bojongsalaman Semarang. Kegiatan pengabdian kepada masyarakat akan dilaksanakan dalam bentuk pelatihan pemasaran dengan mengenalkan pemasaran digital untuk efisiensi biaya pemasaran. Selain itu, kegiatan akan dilakukan pre-test dan post-test untuk mengetahui peningkatan kemampuan pelaku UMKM dalam penggunaan media pemasaran. Hasil pengabdian memperlihatkan peningkatan pengetahuan dan kemampuan pelaku usaha dalam memahami dan menggunakan teknologi digital dan social media. Terdapat beberapa pelaku UMKM yang sudah memanfaatkan teknologi digital, namu masih banyak yang tidak menggunakannya karena kesusahan dan tidak mengguasainya. Penguasaan teknologi digital dengan penggunaan media pemasaran digital yang tepat, akan membuat efisiensi biaya pemasaran dicapai serta jangkauan pemasaran yang lebih luas oleh masing-masing anggota kelompok UMKM.

Customary law reform in Indonesia in the context of globalization raises significant challenges and opportunities. The values of Pancasila, as the ideological foundation of the nation, play an important role in ensuring that customary law reform remains relevant, fair and rooted in local culture. Globalization encourages the modernization and homogenization of the legal system, which often contradicts the principles of customary law based on local wisdom. This article examines how Pancasila values, such as humanity, social justice, unity, and deliberation, can be integrated in the process of customary law reform to remain relevant amid global dynamics. This research uses a qualitative approach with the methods of literature study, interviews, and document analysis. Literature study was conducted to understand the theoretical context of customary law reform and Pancasila values, while interviews were conducted with legal experts, academics, and traditional leaders to obtain empirical perspectives on challenges and opportunities in customary law reform. Document analysis was conducted on policies and regulations relating to customary law and the implementation of Pancasila values in Indonesia. The results show that customary law reform based on Pancasila has great potential to deliver a legal system that is more inclusive and responsive to the needs of local communities. Key challenges identified include difficulties in harmonizing customary law with national and international law and homogenizing pressures from global standards. However, opportunities are also found in the ability of updated customary law to provide more culturally and locally relevant dispute resolution alternatives. The integration of Pancasila values is believed to strengthen the position of customary law within national and global legal frameworks.ract

Improper waste handling is often the cause of environmental issues such as flooding and disease. Managing waste at the household level can significantly reduce environmental pollution. Currently, household organic waste is one of the largest contributors to overall waste. This activity aims to enhance housewives' skills and knowledge in composting household organic waste. It was conducted in Kapur Village, Kubu Raya Regency, West Kalimantan, with training sessions for housewives' associations. The activity included both presentations and hands-on composting practice. Participants' understanding was assessed through pre-test and post-test questionnaires. The results show that all participants understood the process and intended to apply composting practices in their households, positively contributing to waste reduction efforts.

This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and relationship with the company, while Corporate Culture forms values and norms that encourage constructive behavior in the work environment. This study applies a quantitative method with a multiple regression analysis approach. Information was obtained through questionnaires distributed to employees of PT XYZ Cikarang. The research findings indicate that work-life balance, internal marketing for employees, and organizational culture have a positive and significant impact on OCB, both separately and together. The main factor that is most influential in strengthening OCB is Organizational Culture, which shows the important role of company values and norms in shaping employee attitudes. The findings suggest that companies should improve work-life balance, strengthen internal brands, and create a supportive organizational culture to encourage employees to perform behaviors that go beyond their responsibilities.

Early childhood, commonly referred to as AUD (Anak Usia Dini), is the period from birth to six years old, which is crucial for the development of character and personality. At this stage, support from both parents and teachers is essential to help optimize children's potential according to their characteristics. One important aspect of early childhood development is language skills, which include listening, speaking, writing, and reading. Reading is a fundamental ability, as it serves as the foundation for developing other skills. In kindergarten-aged children, reading ability is known as emergent or beginning reading.This research aims to improve the beginning reading skills of children at PAUD Imanuel Maubele through the use of picture word card media. The research employs a Classroom Action Research (CAR) approach following the Kemmis and McTaggart model, which consists of planning, action, observation, and reflection stages, implemented in two cycles. The study involved 24 children aged 5-6 years, consisting of 14 girls and 10 boys. Data were collected using observation sheets.The pre-action observations showed that the children's beginning reading skills were still low, with an average achievement of only 42.59%. After implementing the first cycle, the average increased to 68.34%, with two children reaching the class success indicators. In the second cycle, the results showed a significant improvement, with an average achievement of 95.57%. These findings indicate that using picture word card media can effectively enhance the beginning reading abilities of early childhood students at PAUD Imanuel Maubele.

This study focuses on analyzing the illocutionary acts present in Retno Marsudi’s speech during the general debate of the 78th session of the United Nations General Assembly. This study aims to describe the types of illocutionary acts employed, discerning the most and least frequent types as well as their implications. The data were analyzed by the descriptive qualitative method, and collected by finding out the video, watching the video, transcribing the speech video, and then identifying the data that were related to the theory. The writers used Searle’s theory for the types of illocutionary acts, which categorizes illocutionary acts into five types: representative, directive, commissive, expressive, and declarative. The findings from the study revealed that there are a total of 87 data points found in the speech, with directive acts being the most dominant with a total of 37 (42,5%), followed by representative at 27 (31%), commissive at 13 (15%), declarative at 6 (6,9%), and expressive being the least dominant at 4 (4,6%). The findings indicate that directive acts are primarily used to convey urgent messages and prompt action, while expressive acts are the least dominant, reflecting Retno Marsudi’s emphasis on advocating for action rather than expressing personal emotions or attitudes

Professional identity is the main key construct that cannot be separated from teacher career development. Despite the large number of studies examining professional identity, its relationship with work-related behavior at career stages and their psychological aspects such as self-efficacy has not been extensively investigated, especially in Indonesia. The purpose of this study is to look at the correlation between teachers' professional identity and their general self-efficacy. Participants are EFL instructors from the primary to university level in Yogyakarta. The mixed method framework was used to acquire the data with a questionnaire and interview. An altered version of the General Self-Efficacy (GSE) and Teacher Professional Identity Scale (TPIS) questionnaire was used to gather quantitative data. According to the findings of this study, the average score for General Self-Efficacy (GSE) is 40.1333, while the average score for Teacher Professional Identity (TPI) is 55.8667. The Pearson correlation test findings show a modest link between GSE and TPI in this study, with a correlation value of 0.459.

This research aims to determine whether flashcard play affects the ability to recognize Hijaiyah letters in Group B children at Raudhatul Athfal Almourky, Telaga District, Gorontalo Regency. The research used a quantitative experimental method (one group pretest-posttest design). Based on a sample of 20 children, the results improved from the pre-test to the post-test scores. The pre-test data had an average score of 17.4 and a standard deviation of 4.805, while the post-test data showed an average score of 35.4 and a standard deviation of 4.357. These results demonstrate a significant effect before and after the intervention. Based on the statistical test output, the significance test showed a t-count of 6.81, greater than the t-table of 2.093. Therefore, it can be concluded that H0 is rejected and H1 is accepted. Thus, the research hypothesis states that flashcard play has a significant effect on the ability to recognize Hijaiyah letters in Group B children at Raudhatul Athfal Almourky, Telaga District, Gorontalo Regency.

The Sindu Block area in Kalibening District, Banjarnegara Regency, is a rice field area 1000 meters above sea level that often floods during the rainy season. The initial indications of the cause of flooding are high rainfall, siltation of rivers, and changes in forest land use. There is a need for research related to land use change in the Kalibening area to determine its effect on the peak discharge of the Brukah River flood. The purpose of this study is to determine the effect of land use change on the percentage of increase in peak flood discharge in the Brukah River. The calculation of peak flood discharge in this study uses the HEC-HMS application with GPM satellite rainfall data, frequency analysis using Hydrognomon, and baseflow using the Gama 1 equation. The simulation results showed that the comparison between ideal conditions and other conditions in percentage terms from Q2th, Q5th, Q10th, Q25th, and Q50th was an average of 14.1% - 10.7% for 2012 conditions, then 15.7% - 11.7% for 2020 conditions, and 22.7% - 16.1% for severe conditions. Land use changes significantly affect peak flood discharge, especially in the Brukah River in the Sindu Kalibening Block area of Banjarnegara.

Sarcasm is a form of verbal bullying that often occurs unconsciously by the speaker. This study aims to examine the phenomenon of sarcasm-based verbal bullying in the school environment, focusing on degrading speech acts directed at junior high school (SMP) students in Surakarta, Indonesia. Through interviews with students who have been victims of sarcasm, this research analyzes the forms and impacts of sarcastic remarks they have experienced. The findings reveal that sarcasm is frequently used as a form of mockery or insult aimed at highlighting the victim’s shortcomings, whether in academic, physical, or social aspects. Each sarcastic utterance is analyzed using the theories of locution, illocution, and perlocution, showing that while the utterance may appear as a compliment on a literal level, it contextually demeans the victim. The perlocutionary effect includes feelings of shame, inferiority, and loss of self-confidence in the victim. These findings indicate that sarcasm as verbal bullying has the potential to damage students’ mental health and disrupt their social relationships. This study emphasizes the need for a school environment that supports positive communication, free from speech acts that have the potential to demean others.