This study aims to identify various factors that influence language choice in communication, as well as to analyze how the use of appropriate language can have a positive impact on the success of message delivery. The method used is qualitative research with a descriptive approach. Data were collected through documentation techniques and analyzed using thematic methods. The results of the study indicate that success in delivering messages is greatly influenced by language choice, which depends on a number of factors, such as communication context, communication objectives, audience background and characteristics, media or communication channels, and relationships between speakers. The selection of appropriate language has been shown to improve message clarity, build emotional connections, strengthen the credibility of the communicator, avoid misunderstandings, and increase the appeal and memorability of the message. These findings emphasize the importance of choosing the right language in the communication process so that messages can be delivered effectively and easily understood as they should.

This study aims to analyze the phenomenon of code-mixing and code-switching that occurs aong 4th-semester students of the Indonesian Language and Literature Education Study Program (PBSI) at Universitas Nurul Huda. Using a descriptive quaitative approach, the research collects data through observation, conversation recordings, and interviews in campus environments as well as on social media. The findings indicate that PBSI students actively use intersentential code-mixing (between Indonesian and regional languages), intrasentential code-mixing (involving foreign languages), and mixed code-mixing. Meanwhile, code-switching occurs both internally (within the same language family) and externally (with foreign languages). Factors influencing these phenomena include the multilingual linguistik background of students, the influence of social edia and digital platforms, as well as expressive goals in communication. This research provides insights into the dynamics of language use in academic and social contexts, as well as the importance of linguistik awareness in Indonesian language education.

The purpose of this study is to evaluate how the use of Indonesian language in cosmetic advertisements on the TikTok application affects customer attraction. Indonesian, as the official language used by most Indonesians, is very important for building successful relationships between sellers and buyers, especially in digital marketing. The method of data collection is to thoroughly look at user ratings and comments on cosmetic product promotional videos on TikTok. The number of likes or comments, as well as the language patterns used in the content and user responses, especially those using Indonesian, are recorded to obtain data. To get a better picture, several additional criteria are also examined, such as the number of views and engagement rate. The results of the study indicate that using formal, clear, and innovative Indonesian in product descriptions, reviews, and promotions can increase customer trust and comfort and have a positive impact on their level of interaction. These results strengthen the theory of marketing communication and consumer perception, which states that marketing content with the right language can increase consumer loyalty and strengthen brand image. In addition, this study provides deeper insight into language-based marketing tactics in e-commerce, especially on TikTok, and offers suggestions on how to optimize local communication to support business success.

The main happiness of Lecturers is when they feel healthy in body and soul, one of which is by getting attention from their closest family. The culture of collectivism in Indonesian people, coupled with the ability of lecturers to do mindfulness in every activity is very helpful in creating personal happiness. The lives of lecturers often experience problems with their workplace and also their families, therefore the importance of a support system from the family so that lecturers are able to carry out their daily activities at work happily. The purpose of this study is to empirically test the happiness of Lecturers as reviewed from the family climate through the role of mindfulness as a mediator variable. The method used is quantitative, using 250 Lecturer respondents in the city of Java. Using purposive sampling techniques and data analysis methods using multiple linear regression with the Hayes program. The results showed that family climate had an influence of R = .539 sig.0.01 on lecturer happiness through mindfulness. Mindfulness is able to be a partial mediator of family climate on lecturer happiness. This study has implications so that it can be used as a reference for the application of Lecturer happiness through the family's internal support system.
 

Demand and supply are fundamental concepts in microeconomics that influence market decisions. This article aims to explore the application of mathematical models in explaining the interaction between demand and supply in the market for goods and services. Through an economic mathematics approach, we analyze the demand and supply functions, as well as the application of market equilibrium using calculus techniques and function analysis. The proposed mathematical model focuses on how price and quantity are determined in competitive markets, along with the impact of external factors such as consumer income, related goods prices, and production costs. This study also examines applications in economic policy-making to balance the market.

Penelitian ini bertujuan untuk menganalisis Pengaruh In House Training dan Knowledge Sharing terhadap kompetensi profesional. Menganalisis Pengaruh In House Training, Knowledge Sharing dan kompetensi profesional terhadap kinerja karyawan. Jenis penelitian ini Explanatory Research dengan pendekatan kuantitatif. Metode penelitian yang digunakan metode survey dengan instrumen kuesioner sebanyak 65 orang karyawan tetap dan aktif di PT Finansia Multi Finance Kudus. Sumber data primer. Teknik pengambilan sampelnya dengan metode sensus. Alat analisis yang digunakan regresi linier berganda dan uji intervening. Hasil penelitian ini adalah; in house traning dan knowledge sharing berpengaruh positif dan signifikan terhadap kompetensi profesional. In house traning, knowledge sharing dan kompetensi profesional berpengaruh positif dan signifikan terhadap kinerja karyawan. in house traning dan knowledge sharing berpengaruh positif dan signifikan terhadap kinerja karyawan melalui kompetensi profesional sebagai mediasi.
Kata kunci: in house training; knowledge sharing; kompetensi profesional; kinerja karyawan.

Bullying di sekolah merupakan suatu permasalahan yang muncul terus menerus, dari generasi ke generasi, dan sampai saat ini belum menemukan solusi untuk mengatasinya. Bullying berasal dari kata bully yang merupakan suatu kata yang berpusat kepada adanya suatu "ancaman" yang dilakukan oleh seseorang terhadap orang lain yang terlihatnya lebih lemah atau "rendah" dari perilaku, yang dapat menimbulkan gangguan psikologis maupun fisik pada korban. Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan pola asuh terhadap perilaku bullying siswa SMP. Media sosial dan pola asuh orangtua sebagai faktor eksternal dalam diri seseorang sehingga memicu munculnya perilaku bullying. Metode penelitian yang digunakan adalah literature review mengenai variabel tersebut.

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel kompetensi SDM, pemanfaatan teknologi informasi, dan sistem pengendalian internal terhadap keandalan laporan keuangan dengan studi kasus pada kantor K/L di Yogyakarta.. Sampel dalam penelitian ini adalah petugas penyusun laporan keuangan. Data yang digunakan adalah data primer yang dilakukan analisis dengan SPSS. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis dengan menggunakan uji t dan uji f. Hasil dari pengolahan data pada penelitian ini menunjukkan bahwa Kompetensi SDM tidak berpengaruh positif dan signifikan terhadap keandalan laporan keuangan, sedangkan pemanfaatan teknologi informasi dan Sistem pengendalian internal berpengaruh positif dan signifikan terhadap keandalan laporan keuangan
 

Children are a gift and a trust that Allah gives to His servants who will be responsible in the afterlife. As parents, we have an obligation to educate our children from an early age. Early childhood development is closely related to the environment and family. The aim of this research is to explain the responsibilities of parents in their children's education. This research uses qualitative research methods which are presented in an educational descriptive manner. The results of this research show that parents are the first place where children receive education in the family. A child's personality is initially formed in the family. Parents must have concepts and arrangements regarding their children's education, such as moral education, character education, science education, religious knowledge education, fair treatment of children, and giving love and care to children. Parents are role models for their children. Therefore, the role of parents in developing and shaping children's personalities from an early age is very important.
 

This study aims to (1) empirically test the effect of self-concept on academic anxiety, (2) empirically test the effect of academic procrastination on self-concept, (3) empirically test the effect of social support on academic challenges, (4) empirically examine the effect of support peer social influence on academic procrastination, (5) empirically testing academic anxiety on academic procrastination, (6) empirically testing the effect of self-concept on academic procrastination as an intervention variable, and (7) empirically testing peer social support on academic procrastination by academic anxiety as an intervention variable. The subjects in the study were 88 students who studied while working and the data collection method used accidental sampling. Research data were collected using four scales, namely (1) academic procrastination scale, (2) academic scale, (3) self-concept scale, and (4) peer social support scale. Data analysis using path analysis using SmartPLS 3.2.9 program. The results showed (1) self-concept has a significant effect on academic anxiety with p = 0.000 where p <0.05, (2) self-concept has a significant effect on academic procrastination with p = 0.000 where p <0.05, (3) social support peers have a significant effect on academic anxiety p = 0.000 where p < 0.05, (4) peer social support has a significant effect on academic procrastination with p = = 0.000 where p < 0.05 (5) academic anxiety has a significant effect on academic procrastination with p = 0.002 where p < 0.05, (6) self-concept affects academic procrastination through academic anxiety p = 0.035 where p <0.05, and (7) peer social support affects academic procrastination through academic academics with p = 0.003 where p < 0.05.