Penerapan Integrated Marketing Communication PT. Telkom Indonesia Regional III dalam Meningkatkan Daya Saing dan Loyalitas Pelanggan
(Jovita Rahma Adani, Lia Nirawati)
DOI : 10.61132/jbep.v2i1.750
- Volume: 2,
Issue: 1,
Sitasi : 0 28-Dec-2024
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| Last.08-Aug-2025
Abstrak:
In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.
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2024 |
The Effect Of Several Macroeconomic Variables On Stock Returns Of Manufacturing Companies in Indonesia
(Desak Made Sukarnasih, Desak Ayu Sriary Bhegawati)
DOI : 10.70062/harmonieconomics.v2i1.76
- Volume: 2,
Issue: 1,
Sitasi : 0 28-Dec-2024
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| Last.06-Aug-2025
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This study aims to analyze the influence of macroeconomic factors consisting of inflation, rupiah exchange rate, and interest rates on stock returns of manufacturing companies listed on the Indonesia Stock Exchange during the period 2021-2023. The research method uses a quantitative approach with multiple linear regression analysis. The research sample consists of manufacturing companies listed on IDX during the research period, selected using purposive sampling method. The results show that among the three macroeconomic factors studied, only the rupiah exchange rate has a significant influence on the stock returns of manufacturing companies. This is due to the characteristics of the manufacturing industry which has a high dependence on imported raw materials, so that exchange rate fluctuations directly affect the company's financial performance and stock returns. Meanwhile, inflation and interest rates did not show a significant effect on stock returns of manufacturing companies during the study period.
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2024 |
Analisis Kelayakan Usaha Produksi Susu Kambing Peranakan Etawa (PE) Di Tharraya Farm Di Desa Geli Kecamatan Sunggal Kabupaten Deli Serdang
(Susi Susanti. L. Gultom, Dedek Putri, Ernawati Ernawati, Kiagus Muhammad Zain Basriwijaya)
DOI : 10.62951/botani.v2i1.208
- Volume: 2,
Issue: 1,
Sitasi : 0 27-Dec-2024
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| Last.13-Aug-2025
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Research on Feasibility Analysis of the Etawa Peranakan Goat Milk Production Business (PE) at Tharraya Farm in Geli Village, Sunggal District, Deli Serdang Regency aims to analyze the income of the goat milk (PE) production business at Tharraya Farm and analyze the feasibility of the goat milk production business (PE) in Tharraya Farm. The research area was determined purposively, namely based on certain criteria or objectives, taking into account that the Etawa goat milk industry in the area could provide the information needed in the research. Data analysis techniques used were I=TR-TC. The results of this research obtained an income of IDR 72,240,000 / year. Receipts amounting to Rp. 176,526,000 a year and total costs of 104,286,000. The livestock business is profitable and feasible to develop with an R/C of 1.69, ?>0, while the percentage ratio of ?/C x 100% is 60%. The Etawa Peranakan goat milk business at Therraya Farm is profitable and worthy of development
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2024 |
Analisis Kualitas Pelayanan Online Pendaftaran Administrasi Kependudukan (Poedak) di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Gresik
(Haniifah Rihadatulsyani, Rachmawati Novaria, Adi Soesiantoro)
DOI : 10.62383/desentralisasi.v2i1.418
- Volume: 2,
Issue: 1,
Sitasi : 0 27-Dec-2024
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| Last.02-Aug-2025
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The study was intended to anlyze evaluations regarding the quality related to online registration of population administration at the Population and Civil Registration of Gresik Regency. The method used in the study is descriptive research with a qualitative approach. This descriptive research method was chosen to present data systematically, factually, and accurately regarding the facts in the field. This research model uses an approach to the implementation of service quality at the Population and Civil Registration Service of Gresik Regency. The results of this study are statutory regulations (Law Of The Republic Of Indonesia Number 25 Of 2009) where publics services is a primary obligation of all government officials to organize activities or a series of activities in order to fulfill service needs in accordance with statutory regulations for every citizen and resident for goods and services provided by public service providers. And from this study we can see together that the supporting factors of the analysis of the quality of online registration service of Gresik Regency.
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2024 |
Analisis Kesulitan Belajar Siswa Sekolah Dasar dalam Memahami Materi Kubus
(Suci Amalia Putri, Herawati Purba, Zikra Anastasya Az-Zahra, Victory Bangun, Elvi Mailani, Nur Rarastika)
DOI : 10.62383/pentagon.v2i4.363
- Volume: 2,
Issue: 4,
Sitasi : 0 27-Dec-2024
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This research discusses the analysis of students' learning difficulties in understanding cube building material. Mathematics is a basic science that must be studied from an early age because it is closely related to other sciences in order to advance to the next level. The research was created to solve students' learning difficulties at SD Negeri 104208 Cinta Rakyat. This research uses a qualitative approach with descriptive research type. The results obtained are that students still lack understanding of the material that has been presented by the teacher in the process of teaching and learning activities, there are many students who do not understand the material explained by the teacher. It can be seen that students' learning difficulties are also determined by low interest in learning and Lack of understanding of the material taught. Several factors include disinterest in mathematics and ineffective use of learning media. This research suggests that schools are expected to innovate in the use of learning media and learning methods that are changed and adapted to students' learning needs and interests.
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2024 |
Analisis kinerja usaha UMKM kuliner di madura: financial behavior dan financial technology dengan mediasi financial literacy
(M. Boy Singgih Gitayuda, Rosita Pratiwi Junaidi, Purnamawati Purnamawati)
DOI : 10.26623/jreb.v17i3.10849
- Volume: 17,
Issue: 3,
Sitasi : 0 27-Dec-2024
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| Last.09-Jul-2025
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Penelitian dilakukan dengan tujuan untuk menguji Perilaku Keuangan dan Teknologi Finansial terhadap Kinerja Usaha UMKM Kuliner di Madura melalui Literasi Keuangan sebagai variabel intermediasi. Populasi dan sampel penelitian ini meliputi pelaku UMKM kuliner di Madura dengan menggunakan pendekatan deskriptif kuantitatif. Sampel penelitian sebanyak 88 responden, metode pengambilan sampel menggunakan random sampling. Metode analisis data dilakukan dengan menggunakan Smart-PLS versi 4.0. Hasil penelitian menunjukkan bahwa secara langsung Perilaku Keuangan berpengaruh positif signifikan terhadap Kinerja Usaha, Perilaku Keuangan juga berpengaruh positif signifikan terhadap Literasi Keuangan, Teknologi Finansial tidak berpengaruh terhadap Kinerja Usaha, Teknologi Finansial juga tidak berpengaruh terhadap Literasi Keuangan, dan Literasi Keuangan tidak berpengaruh terhadap Kinerja Usaha. Secara tidak langsung Perilaku Keuangan tidak berpengaruh terhadap Kinerja Usaha dengan Literasi Keuangan sebagai variabel mediasi, dan Teknologi Finansial tidak berpengaruh terhadap Kinerja Usaha dengan Literasi Keuangan sebagai variabel mediasi. Dari hasil penelitian ini diketahui bahwa Literasi Keuangan tidak dapat memediasi Perilaku Keuangan dan Teknologi Finansial terhadap Kinerja Usaha secara simultan.
The study was conducted with the aim of testing Financial Behavior and Financial Technology on the Performance of Culinary MSME Businesses in Madura through Financial Literacy as an intermediary variable. The population and sample of this study included culinary MSME actors in Madura using a quantitative descriptive approach. The research sample was 88 respondents, the sampling method used random sampling. The data analysis method was carried out using Smart-PLS version 4.0. The results of the study showed that directly Financial Behavior had a significant positive effect on Business Performance, Financial Behavior also had a significant positive effect on Financial Literacy, Financial Technology did not affect Business Performance, Financial Technology also did not affect Financial Literacy, and Financial Literacy did not affect Business Performance. Indirectly Financial Behavior did not affect Business Performance with Financial Literacy as a mediating variable, and Financial Technology did not affect Business Performance with Financial Literacy as a mediating variable. From the results of this study, it is known that Financial Literacy cannot mediate Financial Behavior and Financial Technology on Business Performance simultaneously.
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2024 |
Analysis of the Performance of Regional Government Treasurers in Compiling Reports and Accountability
(Riska Latifa Alauddin Nur, Tuti Dharmawati)
DOI : 10.62504/jimr1112
- Volume: 2,
Issue: 12,
Sitasi : 0 26-Dec-2024
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This study aims to analyze the role of local government treasurers in regional financial management, especially in terms of administration and preparation of accountability reports. Based on the importance of accountability and transparency in public financial management, treasurers play a key role in ensuring that regional budget management runs well. This study uses a qualitative method with a literature study approach . review ), where data were obtained from books, journals, laws and regulations, and regional financial reports. The analysis was conducted by exploring various concepts regarding the types of treasurers, their duties and authorities, and the challenges faced in the process of preparing regional financial accountability reports. The results of the study indicate that there are three types of regional government treasurers, namely expenditure treasurers, revenue treasurers, and goods treasurers, each of which has its own duties and roles in managing regional finances. The treasurer's duties include recording, reporting, and accountability for budget use, with great authority in managing regional funds. However, significant challenges are faced in the administration process , such as the complexity of the accounting system and limited competent human resources. In conclusion, to improve the quality of regional financial reports, improvements are needed in the financial information system, increased treasurer competence, and better coordination between treasurers and related agencies. Thus, regional financial management can be more transparent, accountable , and efficient
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2024 |
Penyuluhan Inovatif untuk Peningkatan Produktivitas Kelompok Pemuda tani di Desa Turen, Kecamatan Turen, Malang melalui Usaha Arang Briket
(Refa'ul Khairiyakh, Eri Yusnita Arvianti, Retno Ayu Dewi Novitawati)
DOI : 10.33366/jast.v8i2.6224
- Volume: 8,
Issue: 2,
Sitasi : 0 26-Dec-2024
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| Last.07-Oct-2025
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The charcoal briquette business counseling program for the Young Farmers group in Turen Village, Turen District, Malang, East Java, aims to increase young people's awareness and skills in utilizing local potential, creating new jobs, and encouraging innovation and entrepreneurship. The methods include training and mentoring in making charcoal briquettes and producing optimal products. This program has increased participants' knowledge of charcoal briquettes by 88.9% and production skills by 166.7%. A significant impact was seen in the increase in charcoal briquette production from 50 kg/month to 100 kg/month, as well as in the average income of participants by 50%, from IDR 500,000/month to IDR 1,000,000/month. The marketing coverage also expanded from 1 region to 3 regions (Turen, Lawang, Malang Raya). The success of this program shows the effectiveness of the extension and training methods applied, as well as the potential for developing charcoal briquette businesses as an alternative source of income for young farmers in Turen Village. This program not only increases the economic capacity of participants but also encourages the sustainable use of local resources.ABSTRAKProgram penyuluhan usaha arang briket bagi kelompok Pemuda Tani di Desa Turen, Kecamatan Turen, Malang, Jawa Timur bertujuan meningkatkan kesadaran dan keterampilan pemuda dalam memanfaatkan potensi lokal, menciptakan lapangan kerja baru, serta mendorong inovasi dan kewirausahaan. Metode yang digunakan meliputi pelatihan dan pendampingan pembuatan arang briket dan menghasilkan produk yang optimal. Program ini berhasil meningkatkan pengetahuan peserta tentang arang briket sebesar 88,9% dan keterampilan produksi sebesar 166,7%. Dampak signifikan terlihat pada peningkatan produksi arang briket dari 50 kg/bulan menjadi 100 kg/bulan, serta peningkatan pendapatan rata-rata peserta sebesar 50%, dari Rp 500.000/bulan menjadi Rp 1.000.000/bulan. Cakupan pemasaran juga meluas dari 1 wilayah menjadi 3 wilayah (Turen, Lawang, Malang Raya). Keberhasilan program ini menunjukkan efektivitas metode penyuluhan dan pelatihan yang diterapkan, serta potensi pengembangan usaha arang briket sebagai sumber pendapatan alternatif bagi pemuda tani di Desa Turen. Program ini tidak hanya meningkatkan kapasitas ekonomi peserta, tetapi juga mendorong pemanfaatan sumber daya lokal secara berkelanjutan.
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2024 |
The Role of Teachers in Improving Education For Children With Special Needs at Maulana Nadiqu Foundation Rantauprapat
(Puja Wati, Soybatul Aslamiah Ritonga)
DOI : 10.70821/zj.v1i2.13
- Volume: 1,
Issue: 2,
Sitasi : 15 26-Dec-2024
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| Last.14-Jul-2025
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This research investigates the role of teachers in enhancing the education of children with special needs at the Maulana Nadiqu Foundation in Rantauprapat. Inclusive education has become a primary focus in efforts to ensure that every child, regardless of differences in ability or disability, can access a quality education. Although there is a new policy in Indonesia that prohibits the selection of students based on special needs at the primary level, challenges remain in effectively implementing inclusive education. The main objective of this research is to identify the role of teachers in supporting children with special needs within the context of inclusive education, as well as to explore the methods and strategies used by teachers in addressing these special needs. The research method used includes a qualitative approach with data collection techniques consisting of participatory observation and in-depth interviews with teachers, parents, and students. Data analysis is conducted using thematic techniques to identify patterns, trends, and key themes that emerge from the collected data. The theoretical framework used includes concepts from inclusive education, the role of teachers in special education, and psychological theories related to child development. The results of this research are expected to provide a deeper understanding of the challenges and strategies faced by teachers in the context of inclusive education, as well as their important contributions to improving the quality of education for children with special needs. The implications of this research can be used to inform better educational policies and improve teacher training and education to effectively meet the needs of children with special needs in inclusive educational settings.
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2024 |
Pengaruh Brand Awareness Terhadap Minat Beli Cokelat Silverqueen pada Konsumen Minimarket di Berbagai Wilayah Tangerang
(Ade Miko Putra Gunanda, Kharisma Alifiyah Rahmawati)
DOI : 10.61132/lokawati.v3i1.1483
- Volume: 3,
Issue: 1,
Sitasi : 0 26-Dec-2024
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| Last.08-Aug-2025
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This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.
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2024 |