Marketing of local culinary products in the post-pandemic era is necessitated by adaptation to significant changes in consumers’ habits and behavior. Arak Gwan Gwan Hoo, a traditional Balinese beverage of significant historical and cultural importance, is produced by Arak Gwan Gwan Hoo (GGH) Company, the oldest rice arak manufacturer in Singaraja, established in 1920. Therefore, this study aimed to analyze the marketing strategy carried out by Arak Gwan Hoo Bali in the New Normal era. A qualitative method was adopted with a focus on data collection through interviews and observations, which was then analyzed using SWOT (Strength, Weakness, Opportunity, Threat). The results show that the applicable marketing strategy to increase sales of Arak Gwan Gwan Hoo includes several main steps, namely business restructuring, product diversification, and expanding market access. Optimization of the main strategy was carried out through a retrenchment method by reducing assets and costs to increase operational efficiency. Furthermore, the implementation of a diversification strategy, both concentric, horizontal, and conglomerate, enables the company to expand its product line and adjust the offerings to market needs. Other strategic steps include divestment or reduction of unproductive assets and liquidation of less profitable parts of the business.
 
 

Introduction: Hypertensive disease is called the silent disease because the sufferer is not aware if he suffers from hypertension before checking blood pressure to health services. The prevalence of hypertension in West Java is 39.6%. Karawang Regency is included in West Java Province with hypertension sufferers ≥15 years in 2022 as many as 625,156 people, where Rengasdengklok District is in 6th position at 61.87%. This study aims to determine the effectiveness of leaflets, animated videos, and statement card games on knowledge and attitudes regarding hypertension in Rengasdengklok, Karawang Regency. Method: The research method is quantitative research with a cross-sectional design. The population of 30 respondents was grouped into three groups, namely media leaflets, animated videos, and statement card games. Results: For the analysis technique, the data used are univariate and bivariate analysis with the Wilcoxon test for data that is not normally distributed and Paired Simple T-Test for data that is normally distributed. For the media leaflet, animation video, and games based on the results of the Paired Simple T-test and Wilcoxon test, the knowledge variable obtained p-values of 0.604>0.05, 0.031<0.05, and 0.018<0.05 respectively. Conclusion: In conclusion, in this study there was a significant influence on respondents' knowledge before and after being given animated video media and statement card games, while there was no significant effectiveness on respondents' knowledge before and after being given leaflet media.
 

This study aims to examine the effectiveness of PowerPoint-based digital learning media "Animals Education" in improving the retention ability of Phase A students at SDN 1 Kuta, Central Lombok. This quasi-experimental study used quantitative data analysis. Data were gathered using tests and examined with paired sample t-tests, independent samples t-tests, N-gain analysis, and effect size tests. The findings are as follows: (1) The paired sample t-test for the experimental group showed a significance value of 0.000 < 0.05, indicating a significant difference in students' retention scores before and after the intervention; (2) the independent samples t-test showed a significance value of 0.000 < 0.05, suggesting a significant difference in retention between the experimental and control groups; (3) the N-gain score for the experimental group was 0.47, classified as moderate; (4) the effect size for the experimental group was 3.05, indicating that the use of digital "Animals Education" media is highly effective in enhancing student retention.

This study aims to examine the Qualitative Study of Shirkah, Its Implications on Sharia Banks and Sharia Financial Institutions. This study uses a qualitative approach with a type of literature study (library research). This method aims for a Qualitative Study of Shirkah, Its Implications on Sharia Banks and Islamic Financial Institutions, focusing on the application of application in daily life. The data in this study were collected through the search of relevant documents and secondary sources, such as Articles from national and international journals indexed by SINTA and Scopus, related to shirkah and its Application to Sharia Bank Transactions. The result of the research is that the musyarakah contract is recorded and witnessed. Second, the contracting party: it is required that the partner must be competent in granting or being given the power of representation. The three objects of the contract (funds and work): the capital provided must be in cash, gold, silver, or of the same value.   The ulama agree on this.

Menjamurnya pinjaman online berbasis masyarakat telah mendorong inisiatif PkM, namun pemahaman anggota masyarakat terhadap pinjaman tersebut masih tertinggal.  Karena itu, banyak individu, bahkan anggota PKK, terikat dengan pinjaman online mereka.  Mengedukasi para ibu PKK tentang pro dan kontra fintech menjadi tujuan lain dari program ini.  Pendekatan individu terhadap pengelolaan uang hanyalah salah satu bidang yang telah dipengaruhi oleh menjamurnya internet dan bentuk teknologi informasi lainnya.  Sebuah alternatif dari prosedur yang memakan waktu dan rumit yang sering dikaitkan dengan mengajukan pinjaman di bank tradisional, aplikasi pinjaman online baru-baru ini muncul.  Banyak yang tertarik pada layanan ini, terutama mereka yang sangat membutuhkan keuangan, karena persetujuannya yang cepat, akses yang mudah, dan tidak adanya kriteria.  Dengan terlibat dalam kegiatan sosial, para ibu PKK dapat belajar tentang pinjaman internet dan cara menggunakan aplikasi ponsel cerdas dengan aman, sehingga mengurangi kemungkinan mereka mengalami masalah.

Indonesia's biodiversity holds great potential for drug development, including through the use of traditional medicinal plants such as tapak liman (Elephantopus scaber L.), suruhan (Peperomia pellucida L. Kunth), and temu ireng (Curcuma aeruginosa Roxb.). These plants have been used in traditional medicine and are known to contain bioactive compounds with potential anticancer properties. Tapak liman contains compounds capable of inducing apoptosis in cancer cells. Suruhan is known to have cytotoxic and immunomodulatory effects, while temu ireng contains compounds with antioxidant and anticancer activity. This study aims to identify and quantify the bioactive compounds in these three plants using Gas Chromatography-Mass Spectrometry (GC-MS) and to explore their therapeutic potential in cancer treatment. The results of GC-MS analysis successfully identified six main compounds that have potential as anticancer agents, namely Phytol, Caryophyllene, Apiol, Germacrone, Germacrene B, and one additional compound. Temu ireng contains Germacrone, Germacrene B, and Caryophyllene, while suruhan contains Caryophyllene, Apiol, and Phytol. Meanwhile, tapak liman shows the presence of bioactive compounds that support cytotoxic activity. The focus of this study is on the interaction of bioactive compounds with the Bcl-2 protein, which plays a role in inhibiting apoptosis in cancer cells. Additionally, molecular analysis revealed that Germacrone, Germacrene B, Caryophyllene, and Apiol can also bind to the p53 protein, known as a guardian of the genome and a trigger for apoptosis. These findings suggest that the three plants have high potential as natural sources of anticancer agents. Further in vitro and in vivo studies are recommended to test the biological efficacy of these compounds in the context of cancer therapy, thereby bridging traditional knowledge with modern scientific approaches in the development of natural-based medications.

This study explores the strategic integration of Environmental, Social, and Governance (ESG) and Good Corporate Governance (GCG) as a means to support the achievement of the Sustainable Development Goals (SDGs). Using a qualitative descriptive method through content analysis of secondary data, the research analyzes the relevance of ESG and GCG in corporate strategy. The findings show that ESG provides a framework for identifying sustainability-related risks and opportunities, while GCG ensures ethical, transparent, and accountable governance. Companies integrating these two pillars demonstrate better performance in sustainability, increased competitiveness, and greater investor trust. Case studies from Indonesian companies such as PT SUCOFINDO and PT Len Industri illustrate successful ESG-GCG implementation that aligns with various SDG targets. Nonetheless, challenges remain, including resource constraints and limited managerial awareness. The study concludes that the synergy between ESG and GCG is essential in building resilient and sustainable businesses. Further research is recommended to develop implementation models across industries and support policy improvements in ESG governance.

Kegiatan pengabdian masyarakat ini bertujuan untuk membangun jiwa kewirausahaan pada 30 remaja binaan SOS Children's Village Banda Aceh melalui program pelatihan intensif satu hari. Pelaksanaan kegiatan menggunakan pendekatan partisipatif yang menggabungkan metode ceramah interaktif dan workshop keterampilan praktis, dengan materi utama berupa motivasi kewirausahaan dan pengenalan peluang usaha. Hasil evaluasi menunjukkan keberhasilan program dalam meningkatkan motivasi peserta, dimana 90% remaja menyatakan antusiasme tinggi untuk memulai usaha mandiri setelah mengikuti pelatihan. Namun demikian, teridentifikasi beberapa kendala utama seperti kurangnya pemahaman dasar tentang mekanisme berusaha, keraguan akan kemampuan diri, serta kebingungan dalam menentukan langkah awal memulai bisnis. Faktor pendukung utama adalah semangat dan keterlibatan aktif peserta selama proses pelatihan. Program ini berhasil memperkenalkan berbagai peluang usaha potensial seperti usaha kuliner rumahan, jasa fotografi kreatif, serta kerajinan tangan berbahan lokal. Temuan ini mengindikasikan bahwa meskipun motivasi telah berhasil dibangun, diperlukan pendampingan lebih lanjut untuk mengkonversi semangat tersebut menjadi aksi nyata. Untuk kegiatan serupa di masa depan, disarankan untuk mengembangkan program lanjutan berupa pendampingan intensif, akses permodalan, serta pembentukan jejaring usaha guna memastikan keberlanjutan usaha yang dirintis peserta. Hasil program ini memberikan kontribusi penting dalam pengembangan model pembinaan kewirausahaan bagi remaja marginal.

Social fragmentation within community organizations in Kampung Bojong, Bojongsari Village, Kedungwaringin Subdistrict, Bekasi Regency, has led to social polarization that hinders community cohesion and inclusive participation. This study aims to formulate strategies for strengthening collaboration to build inclusive and equitable organizations. The method used is a qualitative approach with a participatory case study design. Data was collected through participatory observation, in-depth interviews, and focused group discussions (FGDs), using purposive sampling techniques. Analysis was conducted thematically, and validity was ensured through triangulation and member checking. The results indicate that social polarization encompasses aspects of power, age, politics, economics, geography, and symbolism, reflected in exclusion, information inequality, and weak communication. Factors contributing to low collaboration include lack of trust, dominance of central figures, and limited member capacity. Interventions were implemented through a community-based action research model involving dialogue facilitation, collaborative training, and organizational strategy mentoring. Evaluations showed increased cross-group participation, the formation of communication forums, and reduced social tension. This study contributes practically and theoretically to building resilient organizations through participatory and transformative approaches.