Analisis Pengaruh Viral Marketing dan Fasilitas Wisata terhadap Keputusan Berkunjung
																	(Nurlaila Riski, Nur Qurotul Nabila Atiqah, Mutiara Hafsari Hidayat, Farhan Isma Padilah)
																	 DOI : 10.61132/jepi.v3i1.1179
																	- Volume: 3, 
																	Issue: 1, 
																	Sitasi : 0																	 03-Jan-2025   
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																	| Last.06-Aug-2025																	
																	 
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																		This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel. 
																	   
																	  
																	 
																  							  
															 	
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														0 |     
														2025 |     
													
 
																																							
														
															
																
																	
																	Peningkatan Kualitas dan Daya Saing UMKM Soappahollic Melalui Kolaborasi Inovasi Produk Sabun Organik
																	(Tries Ellia Sandari, Thesalonika Djumaifin, Gabriella Afe Glorya, Salma Dewi Ambarsari, Salva Dewi Ambarwati, Felix Chandra Pranoto)
																	 DOI : 10.58192/sejahtera.v4i1.2877
																	- Volume: 4, 
																	Issue: 1, 
																	Sitasi : 0																	 02-Jan-2025   
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																	| Last.22-Jul-2025																	
																	 
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																		The potential of the organic soap market is increasingly promising along with the increasing public awareness of the importance of products made from natural and environmentally friendly ingredients. Our organic soap UMKM still faces many challenges, including competition with similar products and lack of access to more modern production knowledge. UMKM Utopia Bodysoap is an UMKM formed by several students of the University of 17 August 1945 Surabaya which aims to provide high-quality natural skin care products to the community. Then collaborate with UMKM Soappahollic with the aim of collaboration between UMKM Soappahollic and Utopia is to increase the competitiveness and profitability of UMKM through the development of innovative and high-quality organic soap products. This collaboration process involves several stages, starting from identifying potential collaboration, knowledge exchange, new product development, product testing and evaluation, to product marketing and sales. The results of the collaboration created a new organic soap recipe that combines the advantages of each, so that UMKM Soappahollic succeeded in improving product quality, product diversification, and business profitability.  This community service program has also succeeded in increasing the sustainability of the Soappahollic UMKM business through product diversification and wider market access. 
																	   
																	  
																	 
																  							  
															 	
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														0 |     
														2025 |     
													
 
																																							
														
															
																
																	
																	THE REPRESENTATION OF SHALOM MAWIRA'S RESISTANCE IN THE NOVEL PEREMPUAN YANG MENUNGGU DI LORONG MENUJU LAUT AND ITS RELEVANCE AS TEACHING MATERIAL
																	(Adilla Wianti Sembiring Adilla Wianti Sembiring, Esmeralda Estella br Sitepu Esmeralda Estella br Sitepu, Nurul Hidayah Nurul Hidayah, Sartika Sari, S.S.,M.Hum. Sartika Sari, S.S.,M.Hum., Hilda Septriani, S.S.,M.Hum. Hilda Septriani, S.S.,M.Hum.)
																	 DOI : 10.15294/jpk.v10i2.18617
																	- Volume: 10, 
																	Issue: 2, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.10-Jul-2025																	
																	 
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																		This study aims to analyze the representation of Shalom Mawira's resistance in the Novel "Perempuan Yang Menunggu Di Lorong Menuju Laut" by Dian Purnomo and its relevance as a teaching material at SMP Darussalam Medan. This novel tells the story of the struggle of Shalom Mawira, a Sangihe woman who fights to defend a gold mine that will be exploited by the Biongo company in her homeland, which is represented as a form of resistance against the government's injustice in handling this case. This study uses a qualitative approach with a descriptive-analytical method to describe and analyze the form of resistance carried out by Shalom Mawira and the Sangihe community and relate it to the Indonesian language learning curriculum. By utilizing gender studies, the study shows that Shalom Mawira's resistance in this novel depicts courage, solidarity, and determination in facing pressure and injustice. In terms of relevance, this novel can be used as teaching material at SMP Darussalam Medan because it has the potential to increase awareness of protecting the environment and foster a sense of nationalism in students. In addition, it can also be a means to train critical literacy and appreciation of local culture. This research provides theoretical contributions to the study of literature and education, as well as practical benefits for students and teachers. For students, this novel can be an interesting learning medium to understand social and cultural issues, while for teachers, this research offers alternative innovative and contextual teaching materials. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	Behavioral and Social Interaction Patterns of Children from Female Migrant Workers in Bawang, Batang
																	(Aryani Sari Natalia, Rusdarti Rusdarti, Arif Purnomo)
																	 DOI : 10.15294/jess.v13i2.15178
																	- Volume: 13, 
																	Issue: 2, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.10-Jul-2025																	
																	 
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																		The high unemployment rate in Indonesia has led many women to choose to work as female migrant workers abroad to overcome their family's economic limitations. This decision not only leads to financial improvements but also brings social changes, especially in childcare. Children abandoned by mothers who work as migrant workers often have difficulty establishing social relationships and receiving adequate emotional support. This study aims to analyze the social behavior of junior high school students in Bawang Sub-district, Batang Regency, who were abandoned by their mothers who work as female migrant workers. The research method used aqualitative approach with a case study through in-depth interviews and observations of children from female migrant workers' families. The results showed that children from female migrant families often have difficulty establishing social relationships due to the lack of direct control and emotional attention from their mothers who work abroad. The study concluded that although the mother's departure helps economically, the challenges in the care and social development of the children were issues that need to be considered. This research contributed to understanding the social impact of the female migrant worker's departure phenomenon on children's behavior. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	ANALISIS POLA KEMITRAAN PEMBENIHAN MENTIMUN (Cucumis sativus L.)  DALAM MENINGKATKAN PENDAPATAN USAHATANI
																	(Maria Puri Nurani, Sari Perwita Rahmanti Ignatia, Maria Chrismonika)
																	 DOI : 10.37832/bistek.v11i2.89
																	- Volume: 11, 
																	Issue: 2, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.02-Aug-2025																	
																	 
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																		Barriers to horticulture in several developing countries, including Indonesia, include low farmer income, limited farmer knowledge, limited farmer land ownership, and weak farmer supply situations. This results in reduced profits for farmers. One way to overcome these obstacles that can be done by the Rukun Tani farmer group is to establish a partnership with PT Agri Makmur Pertiwi. This study aims to analyze the partnership pattern in cucumber hatcheries and its impact on increasing farm income. This research used descriptive qualitative and quantitative methods with a case study approach on 20 respondents who established partnerships with hatchery companies. Data were collected through questionnaires, in-depth interviews, field observations, and documentation. Data were tested using the t-test. The results show that the partnership pattern applied is a core-plasma partnership, where the core company provides production facilities, provides guidance, transportation costs, and market guarantees. The farmer group acts as a plasma that provides land, labor, agricultural tools, fertilizers, and manages cucumber farming according to the standards set by the core company. The results of the difference test show that there are differences in income before and after partnering. Income before partnering was IDR 18,053,507.5 and income after partnering was IDR 35,622,807.5. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	PENGGUNAAN BEBERAPA SUBSTRAT PADA HIDROPONIK SAWI PAGODA SISTEM RAKIT APUNG
																	(Teressa Septian Hape, Astutik Astutik, Ricky Indri Hapsari, Astri Sumiati)
																	 DOI : 10.33366/bs.v24i3.6647
																	- Volume: 24, 
																	Issue: 3, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.07-Oct-2025																	
																	 
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																		The research aims to obtain the type of substrate and dosage of AB Mix that can elevate the growth of pagoda mustard plants. The study used a completely randomized design with four substrates: wood powder, charcoal husk, sphagnum moss, and cocopeat. AB Mix uses two doses such as 6 and 8 ml/l repeated 4 times in each experiment with three plant samples. Observations included parameters of plant height, number of leaves, leaf area, wet weight of plants and roots, and dry weight of plants and roots. The results showed that the husk charcoal substrate with AB Mix 8 ml/l nutrition produces the highest wet weight of pagoda mustard plants. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	Analisis Kendala Dalam Pengambilan Keputusan Di UMKM Warung Ema
																	(Farras Luthfiyyah Zahra, Syalma Dahlia Effendi, Nurul Ma’rifah, Fany Laelasari, Ujang Suherman)
																	 DOI : 10.62504/jsi1136
																	- Volume: 1, 
																	Issue: 4, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.31-Jul-2025																	
																	 
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																		Penelitian ini bertujuan untuk mengidentifikasi kendala dalam pengambilan keputusan pada UMKM Warung Ema di Karawang serta mengevaluasi strategi yang diterapkan untuk mengatasinya. Dengan pendekatan deskriptif kualitatif melalui studi kasus, data diperoleh dari wawancara mendalam kepada pemilik Warung Ema, Ibu Ani, serta literatur terkait sebagai data sekunder. Hasil penelitian mengungkapkan kendala-kendala seperti dalam pengelolaan tenaga kerja, pengelolaan modal dan keuangan, pengelolaan bahan baku, strategi pemasaran, dan kendala yang lainnya. Kendala utama dalam pengambilan keputusan di Warung Ema yang teridentifikasi meliputi keterbatasan tenaga kerja, akses modal, pemasaran yang masih tradisional, serta lokasi usaha yang kurang strategis. Strategi yang dilakukan mencakup optimalisasi tenaga kerja keluarga untuk efisiensi, pemilihan pemasok bahan baku berdasarkan kualitas dan harga yang kompetitif, serta pemasaran berbasis "word of mouth." Kendati demikian, keterbatasan teknologi menjadi hambatan signifikan, terutama dalam memperluas pasar melalui digitalisasi. Lokasi yang sering berpindah akibat kebijakan pemerintah juga memengaruhi stabilitas usaha. Penelitian ini menyimpulkan bahwa strategi berbasis keluarga dan adaptasi lokal dapat mendukung keberlangsungan UMKM dalam situasi sulit. Namun, untuk mendorong keberlanjutan jangka panjang, penerapan teknologi digital, akses pendanaan yang lebih kompetitif, serta pelatihan pengelolaan usaha diperlukan. Implikasi penelitian ini memberikan wawasan bagi pelaku UMKM dalam mengelola kendala pengambilan keputusan serta mengoptimalkan peluang digitalisasi. Hasil penelitian ini juga menjadi referensi bagi studi lanjutan terkait inovasi strategi adaptasi di sektor UMKM untuk mendukung pertumbuhan ekonomi lokal. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	STRATEGI PENGEMBANGAN PEMASARAN SAYURAN ORGANIK UNTUK MENINGKATKAN PENJUALAN  PADA CV. KURNIA KITRI AYU FARM MALANG
																	(Sari Perwita R Ignatia, Johanes Pungky Dwi Harianto, Norbertus Leu)
																	 DOI : 10.37832/bistek.v11i2.90
																	- Volume: 11, 
																	Issue: 2, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.02-Aug-2025																	
																	 
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																		The development of organic vegetable marketing strategies is essential for increasing sales and expanding the market reach of these products. The first step is conducting market and consumer analysis to understand consumer preferences and behaviour, as well as identifying potential market segments. Product development should focus on maintaining the quality and consistency and innovating by introducing new varieties or processed products. This research aims to formulate effective marketing development strategies to increase the sales of organic vegetables at CV. Kurnia Kitri Ayu Farm, Malang. The main focus is identifying strengths, weaknesses, opportunities and threats in the marketing development strategy for organic vegetables using SWOT Analysis. The population and sample include the 36 employees and consumers. The research results show that the total score for strengths is 4.48 and the total score for weaknesses is 2.26, giving a total score of 6.74. The total score for opportunities is 4.64 and the total score for threats is 1.51, resulting in a total score of 6.15. The marketing development strategy falls in quadrant I, which involves leveraging opportunities and maximizing existing strengths. The strategy that should be applied in developing the marketing of organic vegetables to increase sales is an aggressive strategy. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	Pengembangan E-Modul Praktikum Getaran Harmonis Sederhana Berbantuan Aplikasi Phyphox untuk Melatih Keterampilan Proses Sains Siswa
																	(Wahyu Defitasari, Siti Wahyuni)
																	 DOI : 10.15294/upej.v13i3.19784
																	- Volume: 13, 
																	Issue: 3, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.10-Jul-2025																	
																	 
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																		The purpose of this study was to determine the characteristics and feasibility of the simple harmonic vibration practicum e-module assisted by the Phyphox application, the level of students' science process skills after using the e-module, and students' responses to the e-module. The method in this study is Research and Development (R&D) with the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) development model. The subjects of this study were 60 students of class XI MIPA 5 and XI MIPA 6 SMAN 1 Tengaran who were taken by purposive sampling techniques. Data collection is carried out using questionnaires and tests. This study obtained the following results: (1) the results of the E-module practicum validation test by experts obtained a percentage of 73,44% with feasible criteria; (2) the results of students' science process skills were obtained by an average percentage of 78.96% who met the good criteria; and (3) the results of the student response test to the practicum e-module obtained a percentage of 87.25% with excellent criteria. Judging from these results, the simple harmonic vibration practicum e-module assisted by the phyphox application in this study is declared valid and can be used to train students' science process skills. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |     
													
 
																																							
														
															
																
																	
																	Ultrasound Assisted Ethanolic Extraction of Ipomoea reptans Poir Leaves Antioxidant Activities, Total Phenolic and Flavonoids
																	(Nabila Setri Sekar Arum, Anita Dwi Puspitasari)
																	 DOI : 10.15294/sainteknol.v22i2.5331
																	- Volume: 22, 
																	Issue: 2, 
																	Sitasi : 0																	 31-Dec-2024   
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																	| Last.10-Jul-2025																	
																	 
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																		Ipomoea reptans Poir leaves contain phenolic and flavonoid compounds that can reduce free radicals and prevent diseases such as cardiovascular disease, coronary heart disease, and cancer. The drawback of conventional extraction is that it takes a long time, so a shorter extraction method is needed, one of which is the ultrasonic method. This study aims to test the antioxidant activity of ethanol extract of Ipomoea reptans Poir leaves extracted by ultrasonic method and determine the total phenolic and flavonoid content. Ipomoea reptans Poir leaves were extracted using the ultrasonic method at 50oC for 30 minutes with 70% ethanol solvent to obtain ethanol extract of Ipomoea reptans Poir leaves. Antioxidant activity test of ethanol extract of Ipomoea reptans Poir leaves using DPPH method and vitamin C as a comparison. Determination of total phenolic content using gallic acid with a maximum wavelength of 745.20 nm and operating time of 120 minutes. Determination of total flavonoid content using quercetin with a wavelength of 439.60 nm and operating time of 30 minutes. The results showed that the antioxidant activity of Ipomoea reptans Poir leaves obtained an IC50 value of 40.62 ppm (very strong). Total phenolic and flavonoids were 78.33 mgGAE/g extract and 1.03 mgQE/g extract. 
																	   
																	  
																	 
																  							  
															 	
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														2024 |