The rapid development of the current digitalization era has encouraged an increase in e-commerce users  in Indonesia. This phenomenon also triggers impulse buying behavior  for consumers, especially for Shopee consumers. However, there are inconsistencies in the results of one study related  to the influence of hedonic shopping motivation and shopping lifestyle on impulse buying, so further analysis is needed by considering the role  of sales promotion as a moderation variable. The purpose of the study was to determine whether hedonic behavior had a significant impact on impulse purchases of shopee consumers in Denpasar. (2) To determine whether the shopping lifestyle has an impact on impulse purchases, especially shopee consumers in Denpasar. (3) To determine whether the promotion of consumer behavior moderates the relationship between hedonistic motivation and impulse purchases of shopee consumers in Denpasar City. (4) To determine whether sales promotion moderates the relationship between impulse purchases and shopping made by shopee consumers in Denpasar. This study uses a quantitative approach method using non-probability sampling techniques. The data analysis techniques used were multiple regression analysis and classical assumption tests. The results and conclusions resulting from this study show that: (1) Hedonic motivation to buy has a positive and significant impact on impulse purchases. (2) A shopping lifestyle that has a positive and significant impact on impulse buying (3) The relationship between impulse buying and hedonic motivation can be strengthened or moderated by sales promotions. (4) Sales promotions can strengthen or moderate the relationship between impulse purchases and shopping habits.

The study aims to determine the condition of discipline and efforts to enforce discipline, such as discipline in work attendance, complying with all regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The type of research applied in this study is an analysis using a descriptive method that relies on a qualitative approach. Data collection techniques are carried out through observation and interviews. For the research subjects interviewed for data collection, they are employees of the Malang Regency DPRD Secretariat. The data analysis technique used is the Miles & Huberman method, which involves data reduction, data presentation, and drawing conclusions. The results of the study show that work discipline is very important to support employee success. The purpose of the work needs to be in line with the plan, both in terms of discipline in work attendance, complying with regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The work discipline of state civil servants at the Malang Regency DPRD Secretariat shows quite good results, although there are still some violations of work discipline that occur, therefore work discipline must still be improved.

Indonesian Migrant Workers (PMI) abroad often face various social, legal, and cultural challenges that can increase their vulnerability in everyday life. One effort to minimize these vulnerabilities is through the establishment of regional community organizations as a platform for solidarity, advocacy, and cultural identity preservation. This community service activity aims to assist in the formation of the Ikatan Warga Ponorogo di Hong Kong (IWPH) — an association of PMI from Ponorogo working in Hong Kong. The methods employed include community needs assessment, facilitation of organizational meetings, formulation of organizational statutes and bylaws, and basic community-based advocacy training. The results of this activity showed high enthusiasm among PMI from Ponorogo to participate in this community as a forum for sharing information, social protection, and preserving regional cultural traditions abroad. Moreover, IWPH has begun to actively voice issues faced by PMI, such as overcharging, gender-based violence, and unclear employment contracts. The establishment of IWPH is expected to serve as a model for strengthening social networks and advocacy based on regional community groups, enhancing the bargaining power of Indonesian migrant workers abroad. This activity also reflects the contribution of higher education institutions in supporting the protection and empowerment of Indonesian migrant workers in various destination countries.

Teacher welfare is a crucial factor in determining the quality of teaching, especially at the elementary school level which is the foundation of children's education. This article aims to examine the relationship between teacher welfare and improving the quality of teaching. Through a qualitative approach with literature study and descriptive analysis, it was found that welfare which includes financial, emotional, social, and professional aspects has a direct impact on teacher motivation, performance, and interaction in the classroom. The results of this study recommend increasing attention to teacher welfare as a key strategy in elementary education reform.

In the midst of the development of information technology and globalization, character education is very important to form a young generation with integrity and noble character. This study aims to explore the role of character education in the national curriculum in Indonesia, as well as the challenges faced in its implementation. The method used is descriptive qualitative with literature study, collecting data from various related literature. The results of the study indicate that character education not only focuses on developing noble morals, but also functions as a pillar in creating a just and civilized society. Although there are supportive policies, challenges such as limited time, resources, and the phenomenon of 'disconnect' in the digital era are still obstacles. Therefore, it is necessary to integrate character education into all subjects and extracurricular activities, increase training for teachers, and collaboration between schools, families, and communities to create an environment that supports character formation. This study concludes that character education must be an integral part of a curriculum that is adaptive to changing times, with a relevant approach to teaching digital ethics and in-depth social skills.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, particularly in the fisheries sector. This study was conducted through a direct interview with a fish farming MSME, GG Sawah Farm, managed by Legiono. The purpose was to explore the dynamics of catfish and pangasius farming businesses, including business history, capital needs, marketing strategies, and the challenges faced. The findings reveal that despite its promising economic potential, the business encounters various obstacles such as feed costs, seed availability, and climate changes. However, through innovations such as the use of alternative feed, social media marketing, and product diversification into the frozen food sector, the enterprise has managed to survive and grow. This study recommends improving production efficiency, increasing financial support, and encouraging collaboration with stakeholders to enhance the sustainability and development of small-scale fish farming businesses in Indonesia.

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

This study aims to analyze the influence of Resource-Based View (RBV) on innovation performance in Micro, Small, and Medium Enterprises (MSMEs) that have expanded internationally, with government information access as a moderation variable. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The object of the research is CV. Delta Raya, an MSME in the furniture sector from Batu City that has successfully penetrated the export market to Japan, South Korea, and Mexico. The results of the study show that human capital investment and political connections have a significant positive effect on innovation performance. Although international experience does not have a direct effect, the effect becomes significant when moderated by government information access. Access to government information also strengthens the influence of political connections on innovation. The implications of this study underscore the importance of collaboration between MSME actors and government institutions in encouraging internal resource-based innovation.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

Dementia is a disorder of cognitive function that results in disruption of daily activities and the quality of life of sufferers. In Boyolali Regency, the phenomenon of dementia is increasing along with the increase in the number of the elderly. However, public understanding of the symptoms and early treatment of dementia is still low. This Community Service Program aims to increase public knowledge and awareness of dementia through education, brain gym training, and early detection of dementia through the Clock Drawing Test (CDT). The activity was carried out at Posyandu Winong, Karangduwet Village with interactive lectures, joint discussions, and demonstrations. The results of the evaluation showed that there was an increase in participants' understanding of dementia from 24% in the pre-test to 80% in the post-test. Through this program, it shows that the participants gain important insights on the importance of maintaining cognition from an early age and doing physical activities such as Brain Gym regularly.