The Influence of Social Media Marketing on Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision
(Budi Setiawan, Putri Dwi Cahyani, Lusia Tria Hatmanti Hutami, Bernadetta Diansepti Maharani)
DOI : 10.26623/ebsj.v8i2.10312
- Volume: 8,
Issue: 2,
Sitasi : 0 27-Oct-2024
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| Last.09-Jul-2025
Abstrak:
This study aims to analyze how Social Media Marketing (SMM) influences Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. Using Signal Processing and Information Processing theories, this research identifies gaps in the literature regarding the relationship between SMM, Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. This research employs a quantitative approach with a survey method to collect data from 105 respondents. The sampling technique used is purposive sampling, which means selecting samples based on specific criteria relevant to the research. The criteria used are consumers who have seen or interacted with SilverQueen's social media marketing content. The collected data was analyzed using Smart PLS (Partial Least Squares) to test the structural model and measurement model. This study shows that Social Media Marketing plays a crucial role in enhancing Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision for SilverQueen chocolate. The findings underscore the importance of effective social media marketing strategies for achieving better business outcomes.
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2024 |
The Impact of Company Size, Capital Intensity, Litigation Risk and Managerial Ownership on Accounting Conservatism
(Laura Hartanto, M. Devitia Putri Nilamsari)
DOI : 10.26623/ebsj.v8i2.10561
- Volume: 8,
Issue: 2,
Sitasi : 0 27-Oct-2024
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| Last.09-Jul-2025
Abstrak:
Accounting conservatism is a cautious reaction to dealing with uncertain matters in the Company. This research aims to determine the influence of company size, capital intensity, litigation risk, and managerial ownership on accounting conservatism. This research is quantitative descriptive research that uses multiple linear regression analysis. The population in this study is manufacturing companies registered on the BEI in 2020-2022, and the sampling method used in this research is purposive sampling, where it is known that the research sample is 94 companies registered on the BEI. The research results show that the variables of company size, litigation risk, and managerial ownership have a positive and significant effect on accounting conservatism. Meanwhile, the capital intensity variable has an insignificant positive effect on accounting conservatism. Investors, potential investors and creditors are advised to be more careful with the information presented in financial reports and to be able to pay attention to published annual financial reports to determine the quality of company profits when making decisions. Referring to the low value of the coefficient of determination, it is hoped that further research can add variables or use other variables outside the model
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2024 |
Leadership, Organizational Culture, and Work Environment: Drivers Of Employee Discipline
(Diny Ayu Ermalia Putri, Doddy Adhimursandi, Alexander Sampeliling)
DOI : 10.26623/ebsj.v8i2.10332
- Volume: 8,
Issue: 2,
Sitasi : 0 27-Oct-2024
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| Last.09-Jul-2025
Abstrak:
Leadership style, organizational culture, and work environment are crucial factors influencing employees' work discipline. This study investigates these factors' impact on employees' work discipline in the Secretariat Section of the Public Works Department, Kutai Kartanegara Regency, Indonesia. The research employed a quantitative approach with a sample of 75 respondents using the census method for sampling. Data analysis was performed using SEM with SmartPLS Version 4. The findings indicate that leadership style has a positive, although statistically negligible, impact on work discipline. On the other hand, both organizational culture and work environment have positive and statistically significant impacts on work discipline. This study emphasizes proficient leadership, robust corporate culture, and a conducive work environment to foster employee discipline. The findings suggest that organizations should develop participatory and employee-oriented leadership styles, foster a culture of innovation and teamwork, and provide a conducive physical and non-physical work environment to enhance employee discipline and overall organizational performance. This study enhances the comprehension of the variables influencing work discipline in public sector organizations. It provides practical implications for managers and policymakers in designing strategies to improve employee discipline and organizational effectiveness
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2024 |
Analisis Sikap Siswa terhadap Keberagaman Suku di Kelas VIII SMP Swasta Utama Medan
(Anggi Putri Simamora, Desi Mertina Br Sembiring, Dewi Pratiwi, Mutia Haryani Siregar, Putri Delvia, Raudatul Fadilla, Sania Siregar, Ika Purnamasari)
DOI : 10.62383/risoma.v2i6.406
- Volume: 2,
Issue: 6,
Sitasi : 0 26-Oct-2024
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| Last.27-Jul-2025
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At the junior high school level (SMP), students begin to recognize the importance of values ??of togetherness in diversity. However, this understanding does not always run smoothly because of cultural and background differences that can affect the way students interact with each other. This study uses a descriptive approach. The purpose of this study is to analyze students' attitudes towards ethnic diversity in class VIII of a private junior high school. Data collected through questionnaires will be analyzed to obtain an overview of students' attitudes towards diversity related to the topic and objectives of the research applied. The results of the study showed that there were no significant differences in attitudes between students with different ethnic backgrounds. This means that positive attitudes towards ethnic diversity are evenly distributed among various ethnic backgrounds, indicating that ethnic factors are not a barrier to social interaction in the classroom, where most students have similar views on the importance of respecting differences and working together with friends from different ethnic groups.
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2024 |
Navigasi Strategis: Analisis SWOT Kebijakan Maritim Global di Provinsi Kepulauan Riau
(Stevania Putri Damanik, Rika Alfiantri, Missella Farriyadini)
DOI : 10.59581/jrp-widyakarya.v2i4.4112
- Volume: 2,
Issue: 4,
Sitasi : 0 23-Oct-2024
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| Last.02-Aug-2025
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In the effort to foster global economic growth increasingly focused on maritime connectivity, global maritime axis policies have become increasingly crucial. This is especially true for island regions like the Riau Islands Province. In confronting these complex dynamics, SWOT analysis becomes a vital instrument for understanding the challenges and opportunities involved. This article explores strategic navigation within the context of the Riau Islands Province, with a focus on SWOT analysis of global maritime policies. Through this approach, the article aims to provide in-depth insights into the factors influencing maritime policies in the region, as well as highlighting strategic potentials and challenges that need to be addressed. Consequently, the results of this analysis are expected to serve as a foundation for effective decision-making in developing sustainable and adaptive maritime policies in the Riau Islands Province.
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2024 |
Penerapan Contextual Learning untuk Meningkatkan Hasil Belajar IPAS Siswa Kelas V Sekolah Dasar
(Wardah Putri Fa’izah, Nur Azizah, Aulia Riana, Desi Eka Pratiwi)
DOI : 10.62383/risoma.v2i6.399
- Volume: 2,
Issue: 6,
Sitasi : 0 22-Oct-2024
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| Last.27-Jul-2025
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IPAS is a subject that must be given to elementary school students. However, several studies show that elementary school students' learning outcomes in IPAS subjects are still low. This research aims to determine the effect of implementing the contextual teaching and learning model on IPAS. This research was carried out at SDN Pakis V in the 2024 academic year with a sample of class VC students. SDN Pakis V as many as 30 children. Data collection in this research used test techniques with questions in the form of descriptions. From this research, it was found that student learning results showed improvement after learning using the contextual teaching and learning model, with an average pre-test result of 70.86 while the post-test result was 85.56. The results of hypothesis testing with the t-test also show that there is a difference in the average test results before and after implementing the contextual teaching and learning model. With these results, the conclusion of this research is that the Contextual Teaching and Learning Model can improve students' IPAS outcomes in Class V at SDN Pakis V.
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2024 |
Modifikasi Persamaan Diferensial Biasa dengan Metode Runge Kutta Orde Lima
(Fikri Agustin, Tiara Febriyanti Br Panjaitan, Yasmin Khairunisa, Putri Maulidina Fadilah)
DOI : 10.62383/katalis.v1i4.855
- Volume: 1,
Issue: 4,
Sitasi : 0 21-Oct-2024
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| Last.02-Aug-2025
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Ordinary differential equations (PDB) play an important role in various fields of science, from physics to biology, to model dynamic phenomena. Numerical methods such as Runge-Kutta are often used to solve GDP when an exact solution cannot be obtained. This research focuses on modifying the fifth order Runge-Kutta method to increase accuracy and efficiency in solving certain GDPs. The performance evaluation includes error and computation time analysis to assess the improvements provided by this modification. Experimental results show that the modified method is able to reduce errors significantly without a significant increase in computing time. This study contributes to the development of more accurate numerical methods for solving PDB, especially for applications with high precision requirements. The use of this modified fifth-order Runge-Kutta method can be a better choice for various complex PDB problems that require a higher level of accuracy without significant compromise in performance.
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2024 |
Implementasi Metode Eurel untuk Penyelesaian Persamaan Diferensial pada Dinamika Populasi
(Aprilia Cristina Sianturi, Bali Sahputri Br Tarigan, Tantory Yahya Purba, Valeri Agatha Br Sihombing)
DOI : 10.62383/katalis.v1i4.854
- Volume: 1,
Issue: 4,
Sitasi : 0 21-Oct-2024
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| Last.02-Aug-2025
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This study aims to solve the population dynamics model using the Euler method, where the model is a nonlinear differential equation. The research methods used are literature study and simulation methods. In theory, the Euler Method is a numerical method that is often used in solving initial value problems. The Euler method is obtained by decomposing a function into a Taylor series up to two initial terms. This method has an accuracy of one.
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2024 |
Pengaturan Sistem Manajemen Kesehatan dalam Mewujudkan Kesehatan Masyarakat
(Maria Shevilla Putri Dewa, Kotan Yohanes Stefanus, Yohanes G. Tuba Helan)
DOI : 10.62383/mahkamah.v1i4.222
- Volume: 1,
Issue: 4,
Sitasi : 0 21-Oct-2024
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| Last.02-Aug-2025
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This study aims to find out and analyze the Regulation of the Health Management System in Realizing Public Health at the dr. Hendrikus Fernandez Regional General Hospital, East Flores Regency. This research is a normative juridical research using secondary data consisting of primary legal materials and secondary legal materials collected through literature research in the form of books, laws, legal journals, research-related articles and several from internet sites and other reading sources. The collected legal materials are analyzed qualitatively juridically using a conceptual approach (Conceptual Approach) and a statutory approach (Statute Approach) based on laws that are relevant to theories, legal concepts and principles of problems. The results of this study show that: (1) From the aspect of health management regulation, the lack of support for health management which is the influence of performance is not good. (2) From the aspect that is a factor that hinders the service, the poor arrangement makes the service not good so that there is a lack of satisfaction from the community.
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2024 |
Kotak Manihot Food Box Eco-Green Sebagai Kotak Makanan Dari Bahan Dasar Limbah Kulit Singkong
(Dona Martilova, Neneng Lisma Sari, Novia Nurrahmawati, Nia Listari, Siska Saputriyani, Natasya Lailatul Syahrani)
DOI : 10.62383/bersama.v1i4.736
- Volume: 1,
Issue: 4,
Sitasi : 0 19-Oct-2024
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| Last.27-Jul-2025
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Manihot Food Box Eco-Green is an innovative food container made from cassava peel waste. Cassava (Manihot esculenta Crantz) is a plant widely grown in tropical regions, especially in Indonesia. Despite its many uses, cassava peels are often discarded and contribute to environmental pollution. This project aims to process cassava peel waste into eco-friendly food boxes. The production process involves three main stages: survey, production, and marketing. The product is designed with a simple and practical shape, ideal for the food business, and offers significant profit potential. The marketing strategy includes both offline (brochures) and online channels (Shopee, Instagram), with a competitive price of IDR 36,000 per pack (12 units). This project not only presents profitable business opportunities but also helps reduce environmental waste by utilizing cassava peels.
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2024 |