Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, with a focus on Universitas Pahlawan Tuanku Tambusai. The study was conducted through a qualitative descriptive conceptualization approach by reviewing literature and previous research results. The results of the study indicate that digital marketing makes a significant contribution to the formation of campus image through digital channels such as social media, websites, and visual content. As much as 57% of the data shows a strong correlation between digital marketing and institutional image, and 47% of the data shows a strong correlation with interest in enrollment. A consistent, interactive, and value-based digital communication strategy has been shown to strengthen brand awareness, increase audience engagement, and shape positive perceptions of the university. Therefore, digital marketing not only functions as a promotional tool, but also as a strategic instrument in building the competitiveness of higher education in the digital era.

This study aims to analyze students' learning difficulties in solving mathematical story problems reviewed from the learning outcomes of fourth-grade students of SDN 117858 Teluk Binjai. This study uses a qualitative approach with a descriptive method. Data were collected through tests, interviews, and documentation involving teachers and students. The results of the study indicate that the main difficulties faced by students in solving mathematical story problems are low understanding of mathematical concepts, difficulty in interpreting information from story problems, and lack of ability to convert verbal information into mathematical forms. In addition, psychological factors such as anxiety and low self-confidence also affect students' performance in solving problems. Based on learning outcomes, students with lower grades tend to have more difficulty in understanding problems and applying solving strategies. These findings indicate the need for deeper pedagogical interventions to improve students' understanding of mathematical concepts and mathematical literacy skills, as well as emotional support to reduce anxiety related to mathematics.
 
 

Oil and gas industry activities have the potential to produce high carbon emissions, so Green Open Space (RTH) is needed as an effort to mitigate environmental impacts. Shrub vegetation that grows in RTH areas requires routine maintenance, but this process produces vegetation waste that has not been studied quantitatively. This study aims to analyze the generation of shrub vegetation waste using a sampling method as a basis for sustainable waste management planning. The method used is sampling on a 1 m³ cube-shaped plot in three locations with different vegetation characteristics. Cutting is done manually using simple tools, then the waste produced is put into a measuring box to calculate its volume. The results show that sample point 1 produces 1.00 m³, sample point 2 is 0.50 m³, and sample point 3 is 0.30 m³. The average volume of shrub waste generation is 0.60 m³ per square meter. This data is important for planning the capacity of equipment, labor, and temporary waste disposal locations. In addition, the characteristics of waste that is easy to dry and has a high organic content opens up the potential for reuse as compost or biomass. This method has proven to be effective and efficient in supporting environmentally friendly vegetation waste management strategies as well as part of compliance with environmental regulations such as PROPER.
 
 

This study explores the case of MSMEs (Micro, Small, and Medium Enterprises) in Karangasem Village undergoing a transformation from offline to online business systems through the adoption of e-commerce in the digital era. The main issue examined is the limited market reach and lack of business innovation faced by local MSME actors, with the aim of exploring the digital transformation process and its impact on business development. A qualitative approach was employed, using data collection techniques such as in-depth interviews, observation, and documentation involving several MSME actors in the village. The findings indicate that the implementation of e-commerce has brought significant changes in marketing, distribution, and order management. However, challenges such as limited digital skills and inadequate internet infrastructure still persist. The synthesis of ideas reveals that technological training and collaboration among entrepreneurs are key factors for successful transformation. In conclusion, the business transformation of Karangasem Village MSMEs through e-commerce has great potential to enhance competitiveness, but requires continuous support to effectively adapt within the digital ecosystem.

This study aims to determine the effect of government spending in the education, health and infrastructure sectors on economic growth and HDI in Aceh Tamiang Regency. The data used are time series data for the period 2014-2023. The data analysis method uses path analysis. The results of the study indicate that government spending in the education, health and infrastructure sectors directly has a positive and insignificant effect on economic growth in Aceh Tamiang Regency. Directly, government spending in the education sector has a negative and insignificant effect on HDI in Aceh Tamiang Regency. Meanwhile, government spending in the health sector, infrastructure sector and economic growth directly have a positive and significant effect on HDI in Aceh Tamiang Regency. Indirectly, government spending in the education sector through economic growth has a negative and insignificant effect on HDI in Aceh Tamiang Regency. Meanwhile, government spending in the health sector, infrastructure sector through economic growth indirectly has a positive and significant effect on HDI in Aceh Tamiang Regency. The coefficient of determination value of 0.9998 indicates that 99.98% of the information contained in the data can be explained by the model, while the remaining 0.02% is explained by other variables outside the model, such as poverty, unemployment, population and other variables.

This study aims to examine the effectiveness of using short stories to enhance the writing creativity of fourth-grade elementary students through a literature review approach. It employs a qualitative descriptive method with a non-experimental design. Data were gathered from various written sources such as scientific journals, books, and relevant proceedings, focusing on the role of short stories as a medium for writing instruction. The findings indicate that short stories can stimulate students' imagination, expressive abilities, and narrative understanding through structured plots rich in emotional meaning. Short stories also support students in composing more organized, creative, and expressive narrative texts, in line with the concrete thinking stage of Piaget’s theory. This approach aligns with constructivist principles, as it encourages students to connect personal experiences with story content. In the learning process, short stories are considered more engaging than traditional methods because they create a more interactive and meaningful learning environment. Therefore, the use of short stories has the potential to be an effective instructional strategy in fostering writing creativity and building a strong foundation in literacy from an early age.

The EMANHOT programme (Education in Horticultural Planting) aims to instil environmental awareness in grade 1 students of Winduhaji State Elementary School 1 through a contextual and project-based learning approach. The method used is descriptive qualitative, with the research subjects being 45 students from classes 1A and 1B. Activities range from initial education about the benefits of plants, direct planting practices, to monitoring and reflection. The results show a significant increase in student involvement in caring for the plants, as well as the development of character values such as responsibility, cooperation, and environmental concern. Students became more active in watering the plants, naming their plants, and engaging their parents in planting at home. This project also creates an educational green space at school and has the potential to be integrated with local content as well as the Strengthening the Profile of Pancasila Students Project (P5).

Compliance in paying taxes is a crucial element in maintaining the stability and sustainability of state revenues. Taxes as the main source of state financing require active participation from every Taxpayer in fulfilling their obligations. However, in practice, there are still many Taxpayers who experience obstacles in fulfilling these obligations, resulting in tax debt. This article aims to identify the types of tax debts that commonly occur in Indonesia and to analyze the legal and administrative consequences that can arise due to negligence or non-compliance in implementing tax obligations. This study uses a qualitative descriptive approach, by describing in detail the factual conditions based on secondary data and literature reviews. The results of the study indicate that tax debts can arise in various forms, including underpayment, late payment, or debts arising from audit results. The consequences faced by Taxpayers due to tax debts can be in the form of administrative sanctions such as interest, fines, and increases, as well as potential criminal sanctions if elements of intent or tax crimes are found. The conclusion of this article emphasizes the importance of understanding, awareness, and compliance of Taxpayers to avoid legal risks and financial burdens due to tax debts. The recommendations provided include the need to improve tax education for Taxpayers and optimize the role of tax authorities in providing guidance, supervision, and law enforcement proportionally.

This research is motivated by the problem of the available LKPD still not being This research is motivated by the problem of the available LKPD still not being optimal in terms of development and use so that students are less interested in participating in learning. This is due to the lack of teacher motivation in creating innovative LKPD. Have never developed Student Worksheets (LKPD) based on Project Based Learning (PjBL) in learning, especially in science and science learning. Based on these problems, this research aims to develop PjB-based LKPD for science and science learning in class IV elementary schools that is valid, practical and effective. The type of research carried out is development research using the ADDIE development model. The test school was class IV students at SDN 12 Sintuk Toboh Gadang, while the research school was class IV students at SDN 11 Lubuk Alung. The research results obtained that the LKPD had a material validity level of 84.9%, language validity 88.8%, media validity 87.5% in the valid category. while the practicality test at the trial school obtained a percentage of 93.33%, for the teacher response questionnaire and 93.4% for the student response questionnaire in the very practical category. Furthermore, the practicality test at the research school obtained results of 90% for the teacher response questionnaire and 92.16% for the student response questionnaire in the very practical category. In the LKPD effectiveness test in the trial school the percentage was 89.64% and in the research school the percentage was 93% with both categories being very effective. It can be concluded that PjBL-based LKPD in grade IV elementary school science learning can be declared valid, practical and effective for use in the learning process.

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keberhasilan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan penjualan di era digital, khususnya di wilayah Jakarta Timur. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui studi pustaka, wawancara, dan observasi langsung terhadap pelaku UMKM di berbagai sektor, seperti kuliner, fashion, jasa, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital, seperti media sosial, e-commerce, dan metode pembayaran digital, berperan signifikan dalam memperluas pasar dan meningkatkan daya saing UMKM. Selain itu, strategi pemasaran digital yang tepat, kemampuan adaptasi terhadap perubahan perilaku konsumen, inovasi produk, serta dukungan dari pemerintah dan komunitas menjadi faktor pendukung utama dalam peningkatan penjualan. Penelitian ini menyimpulkan bahwa keberhasilan UMKM tidak hanya bergantung pada teknologi, tetapi juga pada kesiapan sumber daya manusia, kreativitas, dan kolaborasi lintas sektor. Diharapkan hasil penelitian ini dapat menjadi acuan bagi pelaku usaha, pemerintah, dan peneliti selanjutnya dalam mengembangkan UMKM berbasis digital secara berkelanjutan.