Strategi Branding dan Pemasaran Digital untuk Meningkatkan Penjualan Produk pada UMKM Mins di Pasar Digital
(Arum Andini, Ridwan Ridwan, Rohmalia Putri, Dwi Salwa, Idam Idam, Daffa Owen)
DOI : 10.61132/nuansa.v3i3.1860
- Volume: 3,
Issue: 3,
Sitasi : 0 07-Jun-2025
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| Last.06-Aug-2025
Abstrak:
Micro, Small, and Medium-Sized Enterprises (MSMEs) play a crucial role in the Indonesian economy by making substantial contributions to employment and the country's GDP. However, marketing still faces significant obstacles, particularly in the digital age where quick technological adaptability is required. The purpose of this study is to evaluate how branding and digital marketing tactics are being used at Mins Maemon MSMEs and to find ways to make them more successful. Through literature reviews, in-depth interviews with MSME participants and consumers, and observation, the study employs a qualitative approach with a case study methodology. The findings demonstrate how e-commerce platforms, social media, and visually appealing content can all be used to enhance digital branding strategies and boost product visibility and sales. However, difficulties such a lack of content The optimization of digital initiatives is still hampered by issues like time management and a lack of content ideas. Possible remedies include influencer cooperation, content calendar development, and training. In conclusion, MSMEs must have a well-organized and consistent digital strategy in order to succeed when competing in the digital market.
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2025 |
Strategi Manajemen Eksternal Berbasis Keberlanjutan dalam Program Bakti BCA pada Bank Central Asia
(Yanuar Ramadhan, Rifky Arya Arnanda, Selsa Mahfuza Budiani, Justin Mayshandi, Chesterita Putri, Nessa Agustina Tambunan)
DOI : 10.55606/jurimbik.v5i2.1059
- Volume: 5,
Issue: 2,
Sitasi : 0 07-Jun-2025
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| Last.13-Aug-2025
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This study aims to analyze the role of BAKTI BCA as a strategic initiative in strengthening external stakeholder engagement and corporate sustainability at PT Bank Central Asia (BCA). The research focuses on how structured corporate social responsibility (CSR) practices can be integrated into strategic management to support long-term legitimacy and organizational resilience. Adopts a qualitative descriptive approach using a literature review method. The primary sources of data include the 2024 BCA Sustainability Report, peer-reviewed academic journal articles, and information from the official website of PT Bank Central Asia. Data were collected through document analysis and examined using interpretive and thematic techniques, guided by theoretical frameworks on strategic management, stakeholder engagement, corporate social responsibility (CSR), and environmental, social, and governance (ESG) principles. Finds that BAKTI BCA functions as a strategic platform that links corporate vision with external sustainability goals. With programs in education, economy, health, culture, and environment, BAKTI BCA demonstrates how corporations can move beyond symbolic CSR and create measurable impact. It contributes significantly to stakeholder trust, strengthens BCA’s ESG standing, and aligns corporate operations with national sustainable development goals. The integration of CSR as a longterm strategy enhances institutional reputation and supports social and environmental value creation.
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2025 |
Pengaruh Kinerja Keuangan Terhadap Harga Saham pada Perusahaan Perbankan di JII
(Cahya Kusuma Ningrum, Galih Prastya, Alfani Putri Zahro, Bintis Ti'anatud Diniati)
DOI : 10.55606/jurimbik.v5i2.1000
- Volume: 5,
Issue: 2,
Sitasi : 0 06-Jun-2025
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| Last.11-Aug-2025
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This study aims to determine the effect of financial performance as measured by the financial ratios CR, LDR, ROA, ROE, BOPO and NIM on stock prices. The population of this study are banking companies listed on the Jakarta Islamic Index (JII) for the period 2021-2023. The sampling technique was purposive sampling method. This type of research is descriptive quantitative through the data analysis method of classical assumption test, panel data regression analysis, and hypothesis testing. The findings of this study indicate that ROE and ROA have a significant positive effect on stock prices, CR and BOPO have an insignificant negative effect on stock prices, and CR and NIM have an insignificant positive effect. Simultaneously, CR, LDR, ROE, ROA, BOPO, and NIM variables have a significant effect on stock prices.
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2025 |
Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah
(Zulfia Nur Fariha, Nadiya Berliana Putri, Rizka Ayu Okty Odilien, Yoiz Shofwa Shafrani)
DOI : 10.58192/ebismen.v4i2.3458
- Volume: 4,
Issue: 2,
Sitasi : 0 06-Jun-2025
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| Last.22-Jul-2025
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KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a score of 3.25, superior to PNM Mekar (3.05), with strengths in sharia compliance and personal service. The main weakness is digital technology. The proposed strategies include digitalization of mobile applications (2026) and development of musyarakah products, in accordance with the itsar principle. This study provides guidance for sharia cooperatives to increase the competitiveness and empowerment of MSMEs.
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2025 |
Mekanisme Pasar dalam Perspektif Studi Islam
(Isnaeni Deviyanti, Meylisa Hayati Putri, Raihani Aqila Ghinarahma)
DOI : 10.61132/jbep.v2i2.1061
- Volume: 2,
Issue: 2,
Sitasi : 0 05-Jun-2025
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| Last.06-Aug-2025
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This study examines the market mechanism from the perspective of Islamic economics as a response to conventional economic systems that tend to emphasize either free-market principles or full government intervention. In Islam, the market mechanism is governed by principles of justice, transparency, and balance among the interests of individuals, the state, and society. This research highlights the thoughts of classical Islamic scholars such as Abu Yusuf, Ibn Taymiyyah, Al-Ghazali, and Ibn Khaldun, who had already elaborated on the concepts of markets, pricing, supply and demand, and ethical conduct in transactions long before Western economists developed similar ideas. Using a qualitative approach and literature review, this article analyzes various market distortions such as ihtikar (hoarding), tadlis (fraud), riba (usury), and gharar (uncertainty), as well as the role of government in limited intervention to maintain balance and fairness. The findings show that the Islamic market mechanism is not solely focused on economic efficiency, but is also deeply rooted in moral and spiritual values.
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2025 |
Pengaruh Varian Produk terhadap Keputusan Pembelian Makanan Kekinian
(Achmad Ali Yafi K, Eliya Putri Aprilia, M Najib Zakariya, Moh Riski, Nurul Agustin, Didit Darmawan)
DOI : 10.61132/lokawati.v3i4.1850
- Volume: 3,
Issue: 4,
Sitasi : 0 05-Jun-2025
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| Last.08-Aug-2025
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This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. Having various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. This literature study aims to analyze and synthesize previous research findings regarding the role of product variants on purchasing decisions and identify other factors that influence product variants on food purchasing decision making. This study was conducted using a literature review method that analyzed various related sources. The results obtained from this study indicate that product variants have a positive and significant influence on food purchasing decision making.
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2025 |
Implementasi Penerapan Kebijakan Kawasan Tanpa Rokok (KTR) di Organisasi Perangkat Daerah Kabupaten Merangin
(Amelia Gustina Putri, Ridwan Ridwan, Rifqy Azhari)
DOI : 10.55606/jurrikes.v4i2.5269
- Volume: 4,
Issue: 2,
Sitasi : 0 05-Jun-2025
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| Last.13-Aug-2025
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The No Smoking Area (KTR) is a form of protection for the community from the adverse effects of smoking, which is regulated in Regional Regulation Number 2 of 2016. This study aims to analyse the implementation of the KTR policy in the Regional Apparatus Organisation (OPD) of Merangin Regency by reviewing four aspects of policy implementation, namely communication, resources, disposition, and bureaucratic structure. This research used a descriptive qualitative approach with data collection techniques in the form of interviews, observation, and documentation. The research informants consisted of OPD parties involved in the implementation of KTR. The results showed that in the communication aspect, KTR policies have been socialised through print and electronic media, but delivery training has not been carried out optimally. In the resource aspect, limited human resources, funds, and facilities are the main obstacles in implementing KTR. In the disposition aspect, most OPDs show commitment in implementing KTR, but have not been supported by providing incentives or awards. In the aspect of bureaucratic structure, there is no special SOP or organisational structure in each OPD for KTR implementation, so the implementation is still not running optimally. In conclusion, the implementation of the KTR policy in Merangin Regency has not run optimally because there are still weaknesses in the four aspects, especially related to coordination, human resources, and supporting institutions.
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2025 |
Asasmen Perkembangan Kognitif Anak Usia 4-5 Tahun Melalui Pembelajaran di Kelas Taman Kanak Kanak
(Putri Cantika Siregar, Rinby Dwi Andini, Tengku Nuraini Sukma Putri, Dinda Amelia, Chairin Nur Syahda)
DOI : 10.61132/inpaud.v2i3.361
- Volume: 2,
Issue: 3,
Sitasi : 0 05-Jun-2025
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| Last.06-Aug-2025
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This study aims to improve the cognitive development of children aged 4–5 years through observation of learning activities in a kindergarten. This study uses a descriptive observation method with five children as subjects. Observations were conducted for two days to observe children's abilities in several cognitive aspects, including the ability to find solutions when facing difficulties, group small and large objects, mention numbers 1–10, and distinguish between various colors. Data were collected through field notes using assessment instruments compiled based on indicators of early childhood cognitive development. The results of the study showed that most children were in the Very Well Developed (BSB) category for all observed indicators, although there were some children who were in the Developing According to Expectations (BSH) category. These findings indicate that the learning strategies implemented by educators have been able to stimulate cognitive development optimally, and can be used as a reference in compiling further learning programs.
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2025 |
Peran Media Pembelajaran Digital dalam Pembelajaran Matematika di Era Merdeka Belajar : Systematic Literature Review
(Najma Ulya, Siti Ehda Suhailah, Vera Juliani Putri, Rena Revita)
DOI : 10.62383/algoritma.v3i4.548
- Volume: 3,
Issue: 4,
Sitasi : 0 05-Jun-2025
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| Last.27-Jul-2025
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This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.
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2025 |
ANALISIS RISIKO OPERASIONAL AKIBAT KETIDAKTUNTASAN PEKERJAAN KARYAWAN: STUDI KUALITATIF PADA PT X
(Farah Dina Sabila, Marlyn Putri Utsukhusi, Mohammad Khusnu Milad)
DOI : 10.51903/juritek.v5i2.4255
- Volume: 5,
Issue: 2,
Sitasi : 0 04-Jun-2025
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| Last.23-Jul-2025
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Penelitian ini bertujuan untuk menganalisis risiko operasional yang timbul akibat ketidaktuntasan pekerjaan oleh karyawan di PT X, sebuah perusahaan yang bergerak di bidang teknologi informasi. Permasalahan ini bermula ketika beberapa pegawai diketahui tidak menyelesaikan pekerjaan sejak Oktober hingga April dan mengundurkan diri tanpa tanggung jawab, sehingga menimbulkan beban kerja yang menumpuk dan berdampak pada terganggunya alur operasional perusahaan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam kepada pihak-pihak terkait, seperti atasan, staf administrasi, dan teknisi. Hasil penelitian menunjukkan bahwa ketidaktuntasan pekerjaan berdampak langsung pada penurunan efisiensi kerja, peningkatan beban lembur, serta kerugian finansial akibat keterlambatan penagihan jasa. Permasalahan ini diperparah oleh lemahnya sistem monitoring dan tidak adanya evaluasi kinerja secara berkala. Penelitian ini merekomendasikan pentingnya evaluasi progres kerja, pembentukan sistem pengawasan internal yang ketat, serta pelatihan manajemen risiko bagi karyawan. Diharapkan temuan ini dapat menjadi acuan dalam penguatan sistem manajemen risiko operasional di perusahaan.
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2025 |