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Amalia, Laili Risqi; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This research is related to the influence of customer satisfaction, brand image and service quality on customer loyalty. (Case Study at PT Anugerah Prestasi Nusantara Purwokerto). The purpose of this research is to determine the influence of customer satisfaction, brand image, and service quality on customer loyalty. The respondents in this study were 100 people who live in Purwokerto using an accidental sampling technique. The data collection methods used were questionnaires, interviews and observations. Meanwhile, the method used to analyze the data is using the SPSS program. The results of this research show that customer satisfaction has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, brand image has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, service quality has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara. This proves that customer satisfaction, brand image and service quality can increase customer loyalty at PT Anugerah Prestasi Nusantara Purwokerto

Sesilia, Yeni; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

Ybe bright healty is one of the beauty clinic services that is quite well known by the public, especially those from the city of Semarang. Ybe bright healty clinic is located at Jalan Ruko Emeral Green 9A BSB City, Jatibarang , Kec.Mijen, Semarang City, Central Java 50219. Competition conditions from similar Ybe bright healty clinics that have sprung up with various strategies make Ybe bright healty clinic must be able to compete.  In this study, data were collected using a questionnaire method from 100 customer respondents of Ybe bright health clinic menoreh, Semarang city. By using purposive sampling method . Then an analysis of the data obtained was carried out in the form of quantitative analysis which included validity and reliability tests, classic assumption tests, hypothesis testing through the F test, t test and the coefficient of determination test (R 2 ) . The data analysis technique used is multiple linear regression analysis. With the help of the SPSS program. The results of this study indicate that brand image has a positive and significant effect on consumer purchasing decisions , service quality has a positive and significant effect on consumer purchasing decisions, and location has a positive and significant effect on consumer purchasing decisions.

Dita Pratiwi; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This research aims to analyze customer satisfaction at the UD.Rini Mulyo material store. This research uses service quality, price and promotion variables as independent variables. Sampling was carried out using Accidental Sampling, obtaining 100 respondents. The data collection method uses a questionnaire given to customers who visit and make transactions at the UD.Rini Mulyo material store. The data analysis technique in this research uses multiple regression analysis which is processed using the SPSS 21 program. The results of the research show that the customer satisfaction variable for the UD.Rini Mulyo material store is influenced by 37.1% of service quality, 29.3% of price and 7.8% of promotions. Overall the independent variables have an influence of 87.2% and the remaining 12.8% is influenced by other variables not found in this research.

Danang Eka Saputra; Mustahidda, Rahmania

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to determine the Influence of Brand Image, Product Quality, and Promotion on Purchasing Decisions at Persis Store Surakarta. Sampling from the population is determined by purposive sampling method. The sample size obtained was 103 samples who were customers who had made purchases at Persis Store. The method used to analyze the data is multiple linear regression analysis in which previously the data was tested first with validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicollinearity tests, and heteroscedasticity tests. The results obtained showed that brand image, product quality, and promotions contained in Persis Store Surakarta had an effect of 0.586 or 58.6% on Purchase Decisions and 41.4% were influenced by other variables. 

Khoiriyah, Ulfatul; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The aim of this research is to determine the effect of product quality on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of customer service on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of promotions on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. The population in this study is customers. who visit and shop at Berkah Jaya Purwokerto Supermarket. The method used in this research is accidental sampling. The formula used by Rao Purba. Data collection using questionnaires. The method used to analyze the data is multiple linear regression analysis and uses SPSS software. The research results show that the Product Quality variable has a positive and significant effect on customer loyalty of 6.279 with significance level 0.000; the service quality variable has a significant positive effect on customer loyalty of 8.896 with a significance level of 0.000; and the promotion variable has a positive and significant effect on customer loyalty of 5.406 with a significance level of 0.000. Overall, the independent variable has an influence of 94.9% influenced by the dependent variable, and the remaining 5.1% is influenced by other variables not found in this research.

Kiki Mulyadi; Mustahidda, Rahmania

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The research was conducted on Shopee marketplace users in Banyumas Regency. The purpose of this study was to determine the influence of flash sales and free shipping on impulse buying among Shopee marketplace users in Banyumas Regency, both partially and simultaneously. The sample used consisted of the entire population or residents domiciled in Banyumas Regency, amounting to 97 individuals. The types of data utilized were primary data collected through distributing questionnaires directly to respondents and secondary data obtained from literature studies. The method employed in data analysis was multiple linear regression analysis, encompassing t-tests and f-tests after testing the data for validity, reliability, and classical assumptions. The classical assumption tests comprised multicollinearity, heteroskedasticity, and normality tests using SPSS software. The research findings indicate that flash sales do not have a significant effect, whereas free shipping significantly influences impulse buying.

Antika, Jely; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this study is to determine the direction of Promotion, Location, Facilities, Prices and Tank Power on the ability to visit tourists and restrain the dictators that influence these Variables on the INFLUENCE OF PROMOTION, LOCATION,FACILITIES, PRICE AND ATTRACTION ON THE DECISION TO VISIT THE SAMINGAH WISED TOURISM IN PURBALINGGA CITY The independent variables in this study were promotion of facility location, price and tank capacity. The dependent variable in this study is the decision to visit by using the solvency formula in selecting the sample. The method used in analyzing the data is multiple regress liner analysis which includes ust and F test where previously the data was tested with un-validity, reliability test, and classic assumption test for clank assumption test consisting of up multicollinearity, heteroscedasticity and normality test with the help of SPSS 25 Haul. Research shows that promotion has a positive and significant effect on visiting decisions, location has a positive and significant effect on visiting decisions. facilities have a positive and significant effect on the decision to visit, price has a positive and significant effect on the decision to visit and attractiveness has a positive and significant effect on the decision to visit

Sri Haryanti; Mustahidda, Rahmania

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this study is to determine the effect of Service Quality, Promotion and Education Costs  on Learning Decisions and find out the indicators that influence these variables on the effect of service quality, promotion, and education costs on study decisions at LP3I Tegal.  The independent variables in this study are, Service Quality, Promotion and Education Costs. The dependent variable in this study is the Learning Decision using the slovin formula in sample selection. The sample used is the entire population or junior and senior students of LP3I Tegal , which is 100 peseta learners. The method used in analyzing the data is multiple linear regression analysis which includes t test and f test which previously the data was tested first with validity tests, reliability tests, and classical assumptions, for cassical assumption tests consisting of multicollinearity tests, heredioskedasticity tests and normality tests with the help of the SPSS program. The results showed that Quality of Service, Promotion, had a significant effect on Learning Decisions  , while Education Fees did not have a significant effect on Learning Decisions.

Novita Alya Ananti; Ahmad Fauzan Al Ghifari; Lucky Purwantini

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Stuttering is a disorder in language or speech in which a person is difficult or difficult to speak clearly and smoothly and someone who experiences stuttering or stuttering tends to extend or repeat a syllable. This research aims to explore more deeply the case of stuttering in early childhood. In addition, this study aims to find out the causes or factors that cause stuttering in the subject and find out what treatments have been done to cure the subject from stuttering. In this study, researchers used a qualitative research design with a case study method. The subject in this study is a boy with the initials ABA where the subject is 8 years old and the sampling technique in this study uses non-probability using purposive sampling. From the results of the research conducted, it was found that the subject often lengthened the consonant and vowel sounds. The subject also does not speak fluently or intermittently on several consonant letters, namely “B, G, and M”. The cause of stuttering in the subject is due to the neglect of the subject's parents since birth who are rarely involved in the subject's learning process.

Indah Kartika Sari; Maryani Setyowati

Jurnal Inovasi Riset Ilmu Kesehatan 2024 Pusat Riset dan Inovasi Nasional

Basil Mycobacterium Tuberculosis adalah penyebab utama penyakit menular yang dikenal sebagai Tuberkulosis Paru. RSUD dr. Adhyatma, MPH Semarang memiliki 125 pasien TB paru pada tahun 2021. Tujuan penelitian adalah menganalisis persebaran kasus TB di Kota Semarang menurut jenis kelamin, usia, per kecamatan. Penelitian ini adalah penelitian deskripsi melalui observasi data sekunder. Pembuatan peta menggunakan aplikasi (QGIS). Hasil menunjukkan Sebagian besar kasus TB Paru adalah pada laki – laki, kelompok usia dewasa dan anak, dan domisili di Kecamatan Ngaliyan, Semarang Barat, Tugu, dan Mijen. Faktor yang berhubungan dengan TB Paru adalah kebiasaan merokok, pola hidup kurang sehat, status gizi, kurang istirahat, rumah tidak sesuai standar, lingkungan tidak sehat, interaksi sosial, perbedaan tingkat pengetahuan, dan Pendidikan. Saran penyuluhan kesehatan tentang penyakit TB Paru sebaiknya dilakukan di Kecamatan dengan kasus tertinggi di Kota Semarang. Peta persebaran kasus TB dapat digunakan untuk mengetahui informasi dan memantau perkembangan persebaran kasus TB di Kota Semarang.

Iqlima Rohayanina; Nurmalinda Nurmalinda

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The aim of this research is to determine the learning of Cultural Arts (Zapin Sekampung Creative Dance) at SMAN 3 Siak Hulu FY 2023/2024. This research uses Hadiansyah's theory (2022). In this research the author used descriptive qualitative research methods. The research subjects were 36 Arts and Culture Teachers and Class X students. Data collection techniques using observation, interviews and documentation. The results of the research show that Cultural Arts Learning (Zapin Sekampung Creative Dance) at SMAN 3 Siak Hulu FY 2023/2024 can be seen from the Independent Curriculum components, especially those prepared through teaching modules which have several indicators including: Learning Achievement (CP) is learning competence that must be achieved by students at the end of each learning phase, Learning Objectives (TP) are a description of the achievement of knowledge, skills and attitudes obtained in learning activities, Learning Objectives Flow (ATP) is a learning phase for students in achieving learning, Teaching Tools are materials teaching in the form of learning material as the main material for discussion, Learning Assessment is the process of collecting and processing information data as a learning need, Student Worksheets (LKPD) are student learning sheets in the form of tasks given by educators referring to the basic competencies to be achieved. Learning activities consist of routine and scheduled activities based on structured lesson content according to what has been prepared through Teaching Modules that have been designed by the Arts and Culture teacher.    

Disnia Salwa Ramadhani; Yahyar Erawati

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to determine the values contained in the Rewang (kojo samo) tradition in the community of Delik Village, Pelalawan District, Pelalawan Regency, Riau Province. This research uses the theory of Uu Hamidy (2014: 49). The method used is descriptive qualitative approach. Data collection through observation, interviews and documentation. The subjects in this study amounted to 4 people consisting of 1 Batin Dolik (Delik Village tribal leader), 1 Delik Village customary leader, 2 Rewang members (kojo samo). The results of this study conclude that the Rewang Tradition (kojo samo) is a hereditary tradition that is preserved and considered important by the Delik Village Community because of cooperation and can help ease the burden in a celebration event activity, namely marriage. Rewang (kojo samo) tradition contains educational value, religious value, social value and tradition value. The value of education in the rewang tradition is to receive teachings that the community or the younger generation does not know in cooking. The religious value of the rewang tradition is eating together and praying (thanksgiving) for the smooth running of the wedding tomorrow. The social value of the rewang tradition is the existence of mutual help, and cooperation between the community and other communities. The value of tradition in the rewang tradition (kojo samo) is that it has become a community habit that the elders used to do until now.                  

Viona Dwi Dahlia; Yahya Yahya

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Mural means painting on a large, permanent wall/wall media. The purpose of this research is to determine the existence of mural forms, determine the role of murals, and determine the public's views on murals in Padang City. This type of research is qualitative research. The research was conducted in Padang City with a focus area in Gang Muhajirin, Dadok nggul Hitam, Jl Bakti Parupuk Tabing and around Taplau, Padang City. Data collection uses observation, interviews, documentation. Data analysis uses Milles Huberman analysis. The research results show that the public is very enthusiastic and appreciates murals as a form of art that beautifies the city. The existence of murals is able to establish close relationships between the art community and the surrounding community. The role of murals in Padang City society can be used as a media for education, increasing social awareness, criticism, communication media and adding to the aesthetic value of an area. People's views on murals can be very varied and complex depending on their understanding of murals.

Arifin Musthofa Wasis Waskito; AL Farizi Rayhan

Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Radar is a tool that functions to determine the whereabouts of objects in the surroundings. A military defense system requires a system for monitoring and handling certain areas (land, sea, air) effectively and efficiently to prevent unwanted presence from entering private areas. This design is expected to increase the defense system's capabilities to make it easier to automatically track and destroy enemies. The laser gun is an actuator that is integrated to shoot enemies detected by radar. The servo motor drives the ultrasonic sensor and the diode laser which moves from 00 to 1800, the ultrasonic sensor is integrated into the servo motor which functions to detect objects by reflecting ultrasonic waves on the object and receiving them back when the waves hit the object, then the 5V diode laser is used as a weapon. will emit a laser beam when directed at an object detected by the servo motor. Processing3 software is used as a graphic programming tool that can display object detection read by the ultrasonic sensor. The results of this research are that the ultrasonic sensor is capable of detecting objects in the range 0-40cm and the servo motor is capable of reaching angles from 00 to 1800. And this system can work effectively during shooting so that it can meet defense needs in dealing with enemies and can work quickly and precisely.    

Fuad Hasyim; Imam Suharjo

JURNAL ILMIAH KOMPUTER GRAFIS 2024 UNIVERSITAS STEKOM

This research develops an indoor air quality monitoring notification system for production rooms based on the Internet of Things (IoT) using the ESP8266. The system is designed to detect and provide early warnings of air pollution in production rooms. The Sharp GP2Y1010AU0F sensor is used to measure the concentration of dust particles in the air. Data from the sensor is sent to the ESP8266 module connected to the internet. This information is then forwarded to the Blynk application, enabling real-time monitoring through mobile devices. If the dust concentration exceeds the predetermined threshold, the system will activate the buzzer as an alarm. Test results show that this system can provide accurate and responsive notifications, thus helping to improve safety and health in the production environment.

Setyaningrum, Winda; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to ascertain: 1) the impact of flash sales on purchasing decisions at Tokopedia; 2) the influence of influencers on purchasing decisions on Tokopedia; and 3) the effect of user-friendliness on purchasing decisions on Tokopedia. The population under consideration for this research comprises individuals from Kebumen who have engaged in transactions on Tokopedia. Accidental sampling was employed to select a sample of 97 respondents, and data collection involved the use of a questionnaire. Statistical analysis was conducted through multiple linear regression analysis using the SPSS program. The research results show that the variables flash, influencer and ease of use have a positive and significant effect on purchasing decisions, both partially and simultaneously

Rifki Budiono; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this study was to determine the effect of Online Promotion, Educational Facilities, and Brand Image on Purchasing Decisions and to find out the indicators that influence these variables on the INFLUENCE OF ONLINE PROMOTION, EDUCATIONAL FACILITIES, AND BRAND IMAGE ON STUDY DECISIONS AT LP3I PURWOKERTO. The independent variables in this study are Online Promotion, Educational Facilities, and Brand Image. The dependent variable in this study is the Purchase Decision by using the slovin formula in selecting the sample. The sample used is the entire population with a total of 327 and a sample of 77 respondents. The method used in analyzing the data is multiple linear regression analysis which includes the t test and f test. where previously, the data was tested with validity, reliability and classic assumption tests, for the classical assumption test consisting of multicollinearity tests, heteroscedasticity tests and normality tests with SPSS program assistance. The results showed that Online Promotion had a significant effect, Educational Facilities had a significant effect, Brand Image had a negative and insignificant effect on Purchase Decision.

Oktarina, Via; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of thisl researcher isl to analyze the effect of product quality, product price and Variety Seeking on brandl switching of Tri users in the Ajibarang area, as well as the simultaneous influence between the variables of product quality characteristics, product prices and Variety Seeking on brand switching of Tri users in the Ajibarang area. Sampling from the population is determined by purposive sampling and the sample size is 100 respondents. The methodl used tol analyze the data isl regression analysisl which previously thel data was tested first withl a reality test, validity test, normality test andl statistical classical assumptions, to test this classical assumptionl consisting of: multicollinearity test, heteroscedasticity test, autocorrelation test. The results obtained showl that productl quality, product price andl variety seeking have a positivel and significantl influence on brand switching.

Sri Wahyuni.M.; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to analyze the effect of self-brand image congruity on customer-brand engagement mediated by brand-relationship quality as an intervening variable in the Xioami smartphone case study. The dependent variable analyzed in this study is customer-brand engagement. The independent variable analyzed in this study is self-brand image congruity. The samples used in this study were Xioami smartphone users consisting of 100 respondents. Sampling was carried out using the accidental sampling method, which is an accidental sampling method by taking cases or respondents who happened to be available or available somewhere according to the research context. This study uses the Structural Equation Modeling (SEM) analysis method. The results of this study indicate that self-brand image congruity has a positive and significant effect on brand-relationship quality. Brand-relationship quality has a positive and significant effect on customer-brand engagement. Self-brand image congruity has no positive and significant effect on customer-brand engagement. The other results of this study are that self-brand image congruity has a positive and significant effect on customer-brand engagement through brand-relationship quality as an intervening variable.

Tuwa, Ludgeris; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

Penelitian bertujuan untuk mengetahui pengaruh kesadaran, pengalaman merek,kualitas produk terhadap kepuasan pelanggan ( studi kasus pc tablet Lenovo di GRAHA COMPUTER ) selama periode tahun 2021-2022 Berdasarkan pada data yang telah dikumpulkan dan pengujian yang telah di lakukan dengan menggunakan model regresi linear berganda dan moderated analysis,maka dapat di ambil kesimpulan sebagai berikut: Kesadaran merek tidak berpengaruh positif  terhadap kepuasan pelanggan. Pengalaman merek berpengaruh positif dan signifikan terhadap . Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan.