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Siti Nur Azizah; Handika Saputra; Nanda Berlian Dwi Maulita; Mohamad Afrizal

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

This article aims to analyze the representation of the journalist profession in the novel Bulan Terbelah di Langit Amerika by Hanum Salsabiela Rais and Rangga Almahendra. Through Alfred Schutzl's representation theory approach, this study explores how the journalist profession is depicted in facing ethical, social, and professional challenges. The main focus of this study is on the character of Hanum who struggles to find sources, compose articles with sensitive themes, and face moral dilemmas amidst the issue of Islamophobia after the 9/11 tragedy. This study uses a qualitative method with text analysis to reveal the journalism process that Hanum undergoes as a reflection of the dynamics of the profession in the real world. The findings show that the journalist profession is depicted as a job that requires integrity, courage, and the ability to bridge different perspectives in stressful situations. This article is expected to provide insight into how literary works can represent the journalist profession and inspire further discussion on the role of journalism in shaping public perception.

Desi Yuliana; Kamelia Sinaga; Imran Saputra Surbakti; Asnita Sinaga; Agustina Susilawati Tumangger

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2024 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Colostrum is the first fluid secreted by the mammary glands. The highest content in colostrum is antibodies that are ready to protect the baby when the baby is still very weak. The protein content in colostrum is higher than the protein content in mature milk. The purpose of this study was to analyze the factors of colostrum administration to postpartum mothers in Kayu Kul Village, Pegasing District, Central Aceh Regency in 2022. The method in this study is an analytical research type with a research design using cross-sectional, namely a study in which variables including risk factors and variables including effects are observed at the same time. This study uses data taken retrospectively. This research was conducted in Kayu Kul Village, Pegasing District, Central Aceh Regency in 2022. The population in this study was 35 people, then the sample was part of all the objects studied and was considered to represent the entire population (Notoatmodjo, 2015). The number of samples used was 29 people using the Accidental Sampling technique. Data collection techniques using questionnaire sheets and respondent observation sheets. Data analysis techniques using the chi-square statistical test show that the p-value shows that p = 0.005 which means Ho is accepted (p value <0.05), so it can be concluded that there is a significant relationship between the knowledge category and the provision of colostrum. Conclusion: This study means that there is a significant relationship between the factors of Knowledge, Family Support, Support, Information Sources, Parity, Role of Health Workers, Provision of Colostrum in Kayu Kul Village, Pegasing District, Central Aceh Regency in 2022.

Iwan Iwan

International Journal of Education and Literature 2024 Lembaga Pengembangan Kinerja Dosen

This study is a field research that attempts to see the extent of the application of the Al-Miftah Lil Ulum method in learning yellow books at the Tarbiyatul Aulad Sukadana Islamic Boarding School, Kayong Utara Regency. The success or failure of learning can be seen from the accuracy in choosing the method. This study aims to describe how the planning, implementation and supporting and inhibiting factors in the application of the Al-Miftah Lil Ulum method in learning yellow books at the Tarbiyatul Aulad Sukadana Islamic Boarding School, Kayong Utara Regency. The data collection methods used in this study are; observation , interviews and documentation. Data analysis was carried out through four stages, namely data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that 1) The planning of the Al-Miftah Lil Ulum method in learning yellow books at the Tarbiyatul Aulad Islamic Boarding School includes a) the ustadz first reads the learning objectives in the Al-Miftah Lil Ulum method guidebook b) the ustadz first muthala'ah again the material to be delivered, c) the ustadz tells the students to memorize vocabulary and nadzhom imrithi and alfiyah related to the material to be studied. 2) The implementation of the Al-Miftah Lil Ulum method in learning yellow books at the Tarbiyatul Aulad Islamic Boarding School includes the following steps : Opening with Prayer and Intention, Introduction to Vocabulary (Mufradat), Gradual Understanding of Nahwu and Shorof Rules, Application of Rules Through Practical Exercises, Memorizing Vocabulary and Rules, Dialogue and Light Conversation (Muhadatsah), Reading and Translating Texts, Periodic Evaluation and Tests, Reinforcement with Yellow Books (Advanced Level) . 3) supporting factors: availability of competent Ustadz, structured and gradual curriculum, student discipline in memorizing and muthala'ah, supportive learning environment, inhibiting factors: differences in academic background of students, limited learning time, lack of supporting learning media, physical fatigue of students.

Wiyanti Wiyanti; Ratri Wikaningtyas

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

Mahfud Nugroho; Eka Kurnia Patmasari; Septian Dwi Cahyo

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study evaluates the investment feasibility of UD Al-Mustofa, a tobacco business in Kendal, by considering aspects of production, storage capacity, waste management, and market expansion opportunities. UD Al-Mustofa is strategically located, ensuring high mobility, optimal production scale, and an effective waste management system, which includes recycling solid waste into organic fertilizer, processing liquid waste, and mitigating gas emissions by conducting tobacco drying in areas far from residential zones. Although the business has not yet obtained certification for international markets, financial analysis indicates that investment in this venture is viable. The calculations show a payback period of 2.01 years, significantly shorter than the projected 10-year investment lifespan. The Net Present Value (NPV) reaches IDR 489,345,567, indicating positive returns, with a profitability index of 0.854. The Internal Rate of Return (IRR) of 46% significantly exceeds Bank Indonesia’s interest rate of 5.75% in 2024, while the Average Rate of Return (ARR) of 78.8% is higher than the cost of capital. Based on these findings, UD Al-Mustofa has strong potential for further development, both in terms of production and market expansion..

Alip Suroto; Debby Fifiyanti

An International Journal Tourism and Community Review 2024 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

Indramini Indramini

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

"Improvement of Short Story Writing Ability Through the Personal Experience of Class VIII Unismuh Junior High School Makassar". Thesis of Indonesian Language and Literature Education Department, Faculty of Teacher Training and Education, Makassar Muhammadiyah University.This type of research is a Class Action Research (Class Action Research) which aims to describe the improvement of short story writing skills through the personal experience of students of class Class VIII Unismuh Junior High School Makassar and describes the process of improving the ability to write short stories through the personal experience of the MA class Class VIII Unismuh Junior High School Makassar. The instruments used in data collection were tests, observation guidelines, interview guidelines, and the data were analyzed descriptively qualitatively. The data in this study are in the form of tesp there are 24 students and the results of observations in the learning process.The results showed that quantitatively there was an increase in the learning outcomes of short story writing through the personal experience of 24 students, namely on the pretest results, an average score of 56.63%. In the first cycle the average score of student learning outcomes was 68.13%, while the second cycle of student learning outcomes writing short stories through personal experience was 81.74%. In the first cycle, students who finished 9 students or 46.48% and categories of incomplete were 15 students or 53.52%. While in the second cycle category there were 21 students or 89.96% and the incomplete category were 3 people or 10.04% meaning that there was an increase of 13.61%.Based on the results of the research above, it can be concluded that the results of learning to write short stories through the personal experience of students of class XI MA Darul Istiqamah Maccopa Maros Regency can be improved through students' personal experiences.

Navira Nur Hannisa; Dumadi Dumadi; Yenny Ernitawati

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Poor quality of financial statements can have an impact on the inaccuracy of the information presented, thereby hindering data-based decision-making. This can also affect the accountability and transparency of financial management within government agencies. This study aims to investigate the influence of human resource (HR) competence, the implementation of the Agency-Level Financial Application System (SAKTI), and internal control on the quality of financial statement information at the Brebes Regency Religious Court Office. The research method used is quantitative with a survey approach. The research sample consists of employees who are directly involved in the financial reporting process. Data was collected through questionnaires and analyzed using regression methods to test the relationship between these variables. Human resource competence has a positive and significant effect on improving the Quality of Financial Statement Information at the Brebes Regency Religious Court office by 66.5%. The implementation of SAKTI had a positive and significant effect on improving the quality of financial statement information by 17.5%. Internal Control had a positive and significant effect on improving the Quality of Financial Statement Information by 14.0%. HR competence, SAKTI implementation, and Internal Control simultaneously affect the improvement of the quality of financial statement information at the Brebes Regency Religious Court office. The variables of HR competence, SAKTI implementation, and internal control contributed 66.4% to the quality of financial statement information at the Brebes Regency Religious Court office, while the remaining 33,760% were influenced by variables that were not studied.

Rena Novitasari; Raras Hafiidha Sari

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

This research is motivated by the rampant cases of bullying that occur in Indonesia. This study links bullying in the film Munkar with the sociological study of Ian Watt's literature. The purpose of this study is to describe bullying that correlates with Ian Watt's theory. The results of this study are the discovery of bullying experienced by Herlina and the existence of bullying cases at elementary, junior high, high school, Islamic boarding schools, and even in college to strengthen the concept of Ian Watt's theory that is described. https://www.threshingbee.org/https://bradcoweb.com/https://rugsforyourhome.com/https://airportautorvpawn.com/https://slovakbeer.com/https://funnybrideguide.com/https://www.lagunalites.com/https://pinemeadowsdesigns.com/https://bobdingethal.com/https://www.nonoego.com/https://www.protesisdentaljc.com/https://www.tuyetlinhdesign.com/https://www.uccuyosanjuan.com/https://advmarketingsolutions.com/https://thepetswiki.com/https://beautywebblog.com/https://onlinebrokershub.com/https://socdigest.org/https://altonmuseum.com/https://millionsaver.com/https://hotelclubz.com/https://ginzafusou.com/https://solomonrugs.net/https://summithill.net/https://arishit.com/https://www.ayusastra.com/https://www.chrisgordonclark.com/https://indianpilotsguild.org/https://pinecrestoc.com/https://www.piedringnecksusa.com/https://www.hitmovieswatch.com/https://habaneroco.com/https://humbleguide.net/https://hakimmarket.com/https://duslervekabuslar.com/https://www.lauraslistpodcast.com/https://hermes-belts.com/https://mamatoto.it.com/https://www.socalmagicians.com/https://hellosouthbend.com/https://amtexmall.com/https://boscaioli.com/https://bloodybanana.com/https://brisasdevalencia.com/https://billingfrance.com/https://claptonite.com/https://capoeirausa.com/https://bestbritishfoods.com/https://kisihidup.com/https://bradcoweb.com/https://gardengroupzambia.com/https://basketrivasecopolis.com/https://blazeappin.com/https://buyivermect.com/https://www.cpennyfeather.com/https://hotelstardust.org/https://cfilondon.org/https://aogoisicilia.net/https://mamatoto.it.com/https://artsonetlumiere.com/https://celestiqforum.com/https://cenforeds.com/https://bluemerry.com/https://eagerbug.com/https://eastsidefilm.com/https://topchristianlouboutinf.com/https://www.frannielindsay.net/https://informasesso.com/https://killersitesdesign.com/https://chaophrayafilm.com/https://mardevela.com/https://equitygrowthinsight.com/https://capturedvows.com/https://berettagunshop.com/https://www.yenimuhit.com/https://p200m.it.com/https://mahjong88.it.com/https://kokototo.it.com/https://opaltoto.it.com/https://koinhoki88.it.com/https://pasti123.it.com/https://vip555.it.com/https://evohoki.it.com/https://slot123.it.com/https://988slot.it.com/https://mamatotovillage.online/https://camar4444.store/https://mamatoto.online/https://djarumtoto.cv/https://naga888.it.com/https://naga99r.net/https://www.jarumtoto.it.com/https://jarumtoto2.com/https://www.digitalheptagon.co/https://www.gadgetunivers.com/https://www.lahydra.com/https://mamatoto.it.com/https://proqq.it.com/https://superabbit77.it.com/https://pinecrestoc.com/https://humbleguide.net/https://www.yenimuhit.com/https://www.judykapner.com/gallery/https://prod.cocorahs.org/about/https://prod.cocorahs.org/https://www.ayusastra.com/https://www.suzannesmithactress.com/http://www.biologiainteresante.com/https://www.capturedvows.com/https://www.blazeappin.com/https://www.equitygrowthinsight.com/https://basketrivasecopolis.com/https://mardevela.com/https://kisihidup.com/https://duslervekabuslar.com/https://billingfrance.com/https://capoeirausa.com/https://www.hitmovieswatch.com/https://indianpilotsguild.org/https://claptonite.com/https://buyivermect.com/https://habaneroco.com/https://amtexmall.com/https://coolchatter.com/https://zorototo.it.com/https://djarumtotovillage.org/https://aurampologin.com/https://www.neighbourfood.ie/https://www.mis.spark-online.org/https://societyfia.org/journal/include/fyp/

Lely Nur Hidayah Syafitri; Nashrul Mu'minin

International Journal of Education and Literature 2024 Lembaga Pengembangan Kinerja Dosen

This study examines the SteCu Song (Aesthetic and Cultural Studies by Civitas) as a form of aesthetic movement that combines art, music, and Islamic philosophy. Through a historical-hermeneutic approach, the main question asked is: how can the SteCu Song be read as an aesthetic practice that is in line with the principles of Islamic music philosophy, especially as stated in the Book of al-Musiqa al-Kabir by al-Farabi? This study aims to examine the relationship between contemporary musical expression in the SteCu Song with aesthetic and ethical concepts in classical Islamic philosophy. The method used is descriptive qualitative with text analysis and musical practice, as well as a theoretical approach that refers to al-Farabi's thoughts on music as a means of forming the soul and morals. The main theoretical framework in this study is the theory of harmony of the soul and the educational function of music according to al-Farabi, which is combined with the theory of art as a medium of social meaning. The results of the study show that SteCu Songs are not only a form of artistic expression, but also contain educational and spiritual dimensions that are in line with al-Farabi's idea of ​​music as a means of purifying the soul (tazkiyat al-nafs). These songs present moral reflections, values ​​of togetherness, and calls for goodness, thus placing musical art in the context of progressive cultural da'wah. This study recommends the development of similar musical works as a medium for learning Islamic philosophy that is applicable and contextual.

Netty Netty

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to analyze how business model innovation and organizational structure play a role in increasing creativity in Small and Medium Enterprises (SMEs) through the Open Innovation approach. The research method used is qualitative with a case study approach on several SMEs that apply the principle of open innovation. The results show that the flexibility of organizational structure and the adoption of innovative business models are key to creating a sustainable innovative ecosystem. This study also underlines the importance of external collaboration, business model adaptability, and leadership that supports creativity. These findings provide practical implications for the development of SME policies and strategies in the digital economy era.

Matilde Niis Molo

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to enhance students' learning outcomes in Natural Science (IPA) through the demonstration method in fourth-grade students at SD Inpres Teas, Noebeba District, Timor Tengah Selatan Regency. The research was motivated by low science learning outcomes, with 60% of students failing to meet the Minimum Competency Criteria (KKM) of 70. Conventional teaching methods contributed to students' passivity and lack of engagement. This Classroom Action Research (CAR) follows the Kemmis and McTaggart model, consisting of two cycles with four stages: planning, implementation, observation, and reflection. The study involved 10 fourth-grade students, with data collected through learning outcome tests, observations, and teacher interviews. Descriptive quantitative analysis compared student performance before and after intervention. Results indicated that the demonstration method effectively improved science learning outcomes. Initially, students scored an average of 73.5, with a mastery rate of 40%. After applying the demonstration method in cycle I, the average increased to 84.1, with 70% mastery. In cycle II, refining teaching strategies led to an average score of 90.1, with 90% mastery. The method also enhanced student engagement, teamwork, and conceptual understanding. These findings suggest that the demonstration method is an effective strategy for improving science learning outcomes. Teachers are encouraged to incorporate demonstrations regularly, and schools should provide necessary resources to optimize learning experiences.

Eka Kurnia Patmasari; Ayu Akhiri Ana; Siti Abdillah Nurhidayah

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study is motivated by the irresponsible use of paylater services, which is influenced by factors such as financial literacy, risk perception, and trust. The purpose of this research is to examine the impact of financial literacy, risk perception, and trust on students’ decisions to use paylater services at the Faculty of Economics and Business, Selamat Sri University. A quantitative survey method was employed, targeting a sample of 107 students from the 2020 cohort who actively utilized paylater services. The findings reveal that financial literacy significantly and positively influences the use of paylater services. Similarly, risk perception and trust also exhibit significant positive effects on paylater usage.

Lian Fuad

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study examines the fundraising strategies implemented by LAZISNU East Java to increase the collection of Zakat, Infak, and Sedekah (ZIS) funds. Using a qualitative approach, this research identifies both online and offline fundraising methods. Online strategies include utilizing websites, social media, and crowdfunding platforms to expand donor reach. Meanwhile, offline strategies involve fundraising through donation boxes, religious events, and collaborations with various organizations. The findings indicate that combining digital and conventional strategies can enhance donor participation, strengthen transparency, and build public trust in ZIS fund management. Factors such as institutional legality, well-structured programs, and social media utilization also contribute to the effectiveness of fundraising efforts. Thus, adaptive and innovative fundraising strategies play a crucial role in optimizing ZIS fund collection and ensuring the sustainability of philanthropic-based social programs

Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati

CiDEA Journal 2024 Universitas 17 Agustus 1945 Semarang

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

Kornelis U. Rumselly; Zulfikar Peluw; Amry Jusuf

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2024 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Background. City Ambon is Mother city province Maluku Which consists of from 5 sub-district, and has a population that is increasing day by day Which not balanced with the area. The density of motorized vehicles is increasing also increased with the presence of various vehicles. This will potentially increase the level of pollution air Which caused by by a number of pollutant Which produced from disposal smoke motorized. Objective. For know quality air ambient at Mardika terminal Ambon city. Methods. Type study This is study descriptive that is study about inspection level nitrogen dioxide (NO 2 ) at the terminal Mardika city Ambon, with study direct to field For to obtain sample Which Then done examination at the Environmental Health Technology Center (BTKL) Laboratory, Ambon. Results. Measurement temperature at the terminal Mardika Ambon Sunday First 39.9 ºC, Sunday second -34.4 ºC, Sunday third 34.2 ºC, Sunday fourth 29.4 ºC. Measurement speed wind in terminal Mardika Ambon on Sunday First 0.3-1.7 m/sec, Sunday second 1.8 m/s, Sunday third 0.3-1.7 m/sec, Sunday fourth 1.2-3.9 m/sec. Measurement level NO 2 in terminal Mardika Ambon that is Sunday First <5.22 µg/Mm³, Sunday second <5.22 µg/Nm³, Sunday third <5.22 µg/Nm³, Sunday fourth <5.22 µg/Nm³. Conclusion. Measurement Temperature, Speed Wind and Nitrogen Dioxide (NO 2 ) all results measurement fulfil standard.

Irsyadiah Dermaini Berutu; Purnama Ramadani Silalahi

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Economic digitalization has become a key driver of growth in various regions, including Medan City. The development of e-commerce and local startups plays a vital role in this economic transformation by enhancing market access, accelerating product distribution, and creating new job opportunities. E-commerce allows business owners to reach a broader consumer base, while local startups foster innovations tailored to the needs of Medan's society. This paper aims to analyze the role of e-commerce and local startups in enhancing economic growth in Medan City, as well as the challenges and opportunities within this digital ecosystem. The findings suggest that these two sectors complement each other in creating an inclusive and sustainable economic ecosystem.

Rostina Rostina

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

The purpose of improving the function of Indonesian to become an international language is to show the nation's identity and increase the nation's competitiveness. Indonesian has the potential to become an international language because of various factors such as the positive attitude of Indonesian speakers is characterized by Indonesians' pleasure to use Indonesian and has a sense of love, pride and loyalty to the Indonesian language. The movement of the role of Indonesian in the country and the internationalization of the Indonesian language are jointly supported by the promotion of good and correct use of the Indonesian language. This promotion needs to be prioritized to maintain the existence of language as a symbol of the identity of the Indonesian nation in global life. Therefore, various efforts are made as well as hard work and cooperation between language institutions, all elements of the government and the role of the wider community are strategic steps to realize the existence and role of the Indonesian language in the international world.

Asyhadi Diffa Pawira; Jon Kenedi

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This research is motivated by the low number of sales of typical food products in Dua Koto District, which is caused by the lack of promotion and innovation of products. The purpose of this research is to analyse the right strategy to increase product sales in the future. This research uses descriptive qualitative method with data collection techniques through observation, interviews, and SWOT analysis. The results showed that the most effective strategy is the ST strategy, which utilises existing strengths to overcome various threats that arise. This strategy includes increasing promotions, product innovation, and improving service quality to make products more competitive in the market. With the implementation of this strategy, it is expected that managers and sellers of typical food products can be more active in promoting their products, both through social media and direct marketing. In addition, innovations in packaging and product variations also need to be considered in order to attract more consumers. If this strategy is implemented optimally, it is expected that the number of sales of typical food products in Kecamatan Dua Koto will increase significantly in the future.

Soegihartono Soegihartono; Nanang Ari Utomo

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to analyze the effect of return on asset (ROA), current ratio (CR), and company size on the value of companies in the metal and similar industrial sub-sector listed on the Indonesia Stock Exchange during the 2021-2022 period. The research was motivated by the need to understand how financial indicators and company characteristics influence the overall market value of companies in this particular industry. The hypothesis of the study was formulated based on theoretical frameworks and previous empirical research findings. To conduct this study, a purposive sampling method was employed, which involved selecting companies based on certain predetermined criteria. A total of 58 companies from the metal and related sectors were included in the sample. Data for the study was gathered from annual financial reports and analyzed using multiple linear regression techniques to test the proposed hypotheses.The results indicate that company size does not have a significant effect on the company value, suggesting that factors such as financial performance may be more crucial in determining value than the size of the company itself. However, the study found that both return on assets (ROA) and current ratio (CR) have a significant positive impact on company value. These findings emphasize the importance of efficient asset management and liquidity in increasing a company’s market value. This study contributes to a deeper understanding of the financial factors that influence the value of companies in the metal and industrial sectors and provides insights for investors and management.