Analisa Pengaruh Kualitas Layanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan

This research aims to analyze customer satisfaction at the UD.Rini Mulyo material store. This research uses service quality, price and promotion variables as independent variables. Sampling was carried out using Accidental Sampling, obtaining 100 respondents. The data collection method uses a questionnaire given to customers who visit and make transactions at the UD.Rini Mulyo material store. The data analysis technique in this research uses multiple regression analysis which is processed using the SPSS 21 program. The results of the research show that the customer satisfaction variable for the UD.Rini Mulyo material store is influenced by 37.1% of service quality, 29.3% of price and 7.8% of promotions. Overall the independent variables have an influence of 87.2% and the remaining 12.8% is influenced by other variables not found in this research.