The Influence Of Brand Image , Service Quality And Location On Consumer Decisions In Using Beauty Clinic Services
📄 Abstract
The results of this study indicate that brand image has a positive and significant effect on consumer purchasing decisions , service quality has a positive and significant effect on consumer purchasing decisions, and location has a positive and significant effect on consumer purchasing decisions.
🔖 Keywords
ℹ️ Informasi Publikasi
📝 HOW TO CITE
Sesilia, Yeni; Prasetya, Adhitya Yoga, "The Influence Of Brand Image , Service Quality And Location On Consumer Decisions In Using Beauty Clinic Services," Marketing Journal, vol. 5, no. 2, Jul. 2024.