SciRepID - Pengaruh Kualitas Layanan, Promosi, Dan Biaya Pendidikan Terhadap Keputusan Belajar Di Lp3i Tegal

📅 23 July 2024

Pengaruh Kualitas Layanan, Promosi, Dan Biaya Pendidikan Terhadap Keputusan Belajar Di Lp3i Tegal

Marketing Journal
Sekolah Tinggi Ilmu Ekonomi Totalwin

📄 Abstract

The purpose of this study is to determine the effect of Service Quality, Promotion and Education Costs  on Learning Decisions and find out the indicators that influence these variables on the effect of service quality, promotion, and education costs on study decisions at LP3I Tegal.  The independent variables in this study are, Service Quality, Promotion and Education Costs. The dependent variable in this study is the Learning Decision using the slovin formula in sample selection. The sample used is the entire population or junior and senior students of LP3I Tegal , which is 100 peseta learners.
The method used in analyzing the data is multiple linear regression analysis which includes t test and f test which previously the data was tested first with validity tests, reliability tests, and classical assumptions, for cassical assumption tests consisting of multicollinearity tests, heredioskedasticity tests and normality tests with the help of the SPSS program. The results showed that Quality of Service, Promotion, had a significant effect on Learning Decisions  , while Education Fees did not have a significant effect on Learning Decisions.

🔖 Keywords

#Quality of Service; Promotion; Tuition Fees and Learning Decisions

ℹ️ Informasi Publikasi

Tanggal Publikasi
23 July 2024
Volume / Nomor / Tahun
Volume 5, Nomor 1, Tahun 2024

📝 HOW TO CITE

Sri Haryanti; Mustahidda, Rahmania, "Pengaruh Kualitas Layanan, Promosi, Dan Biaya Pendidikan Terhadap Keputusan Belajar Di Lp3i Tegal," Marketing Journal, vol. 5, no. 1, Jul. 2024.

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