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Determinant Factors of Innovative Work Behavior in MSMEs in the Digital Era: Systematic Literature Review
International Journal of Management and Strategic Business Leadership
Vol 2
, No 4
(2025)
This study aims to systematically review the determinants of innovative work behavior in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time range from 2020 to 2025. A total of 15 international scientific articles published in the per...
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Performance Measuring Factors in MSMEs in the Digital Era: Systematic Literature Review
International Journal of Management and Strategic Business Leadership
Vol 2
, No 4
(2025)
This study aims to systematically review performance measuring factors in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time span from January 2020 to June 2025. A total of 24 international scientific articles published in the period...
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Strategy and Perception of Tomoro Blimbing Coffee Brand Equity
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through sto...
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Analyzing Customer Loyalty among Generation Z Food Consumers: A Systematic Review of System Quality, Ease of Use, Perceived Value, Payment Availability, and Customer Satisfaction as Mediators
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study conducts a Systematic Literature Review (SLR) to examine how key dimensions of digital service quality—namely system quality, ease of use, perceived value, and payment availability—shape customer loyalty among Generation Z culinary consumers, with customer satisfaction functioning as the mediating variable. Bibliometric mapping reveals that previous studies have predominantly focused on Millennials and Gen Y and have emphasized traditional service quality rather than digital service p...
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The developing of Marketing Mix Strategy & Using of QRIS As Supporting Purchasing Intention: A Systematic Literature Review
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
The Marketing Mix strategy is a combination of various marketing elements that include product, price, distribution place, and promotion. The Marketing Mix strategy, also known as the marketing mix is a concept in marketing that explains four main elements that must be managed in an integrated manner to achieve marketing objectives. In general practice, the using of QRIS is a payment standard using a QR code developed by Bank Indonesia and the Indonesian Payment System Association to simplify an...
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Pengaruh Digital Influencer Pada Penggunaan Labeling “Tasya Farasya Approved” Terhadap Minat Beli Luxcrime Ultra Light Lip Stain
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
Technological developments in the world of social media have had a significant impact on digital marketing, particularly in the cosmetics industry with the use of digital influencers. The digital influencer approach has become a force capable of influencing customer preferences and purchasing intentions. The focus of this study analyzes the influence of digital influencers on the use of the "Tasya Farasya approved" labeling on purchasing intentions. This study uses a quantitative approach and in...
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Tinjauan Hukum terhadap Perlindungan Hak Cipta atas Desain Busana di Kota Makassar: Studi Putusan No.1/Pdt.Sus-HKI/2020/PN Niaga Makassar
Majelis : Jurnal Hukum Indonesia
Vol 2
, No 4
(2025)
This research aims to analyze the forms of legal protection for copyright over fashion design and the judicial considerations applied in deciding copyright infringement in Putusan Pengadilan Niaga Makassar No. 1/Pdt.Sus-HKI/Cipta/2020/PN Niaga Makassar through a normative legal research method grounded in statutory and case approaches, where the findings demonstrate that fashion designs published through Instagram fulfill the elements of copyrightable works under Undang-Undang Nomor 28 Tahun 201...
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Digital Payment: A Hybrid Sistematic Literature Review And Bibliometric Analysis
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified....
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Digital Transformation in Talent Management: A Systematic Literature Review on Msme Retention Strategies
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
This study conducts a systematic literature review (SLR) and bibliometric analysis to map and synthesize research on digital transformation in talent management and its impact on employee retention in Micro, Small, and Medium Enterprises (MSMEs). Against the backdrop of high turnover rates and intense competition for talent, this research aims to identify the key interconnections between digital technologies, talent management practices, and retention outcomes within the MSME context. The method...
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Evaluating Digital Transformation Pathways an Their Influence on SME Market Outcomes: A PRISMA – Based Systematic Evidence
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
Digital transformation has become a major driver in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of global competition. However, scientific evidence regarding the pathway of digital transformation and its impact on market performance remains separately distributed and has not been systematically synthesized. This study conducts a Systematic Literature Review (SLR) based on PRISMA 2020 on international publications within the 2013–2024 range. The result...
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