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Pengaruh Live Streaming Tiktok Sajodo Snack terhadap Keputusan Pembelian: Survei pada Followers Akun Tiktok @Sajodosnack
Ayu Putri Mungkasih
; Jamiati KN
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 4
(2025)
The number of micro, small, and medium-sized businesses (MSMEs) active on social media is on the increase. Because of this, many Indonesian MSMEs advertise their wares on social media. The snack food MSME industry is one that is seeing expansion. In recent times, TikTok has gained popularity as a promotional medium that offers cost-effective information delivery. The impact of TikTok on live streaming engagement, which mixes entertainment aspects with commercial messaging, has been the subject o...
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Pengaruh Co-Branding Ventela dengan Mantappu Jiwa by Jerome Polin terhadap Keputusan Pembelian Sepatu Ventela Konnijiwa: (Survei pada followers Instagram @ventelashoes)
Yulia Rahmawati
; Jamiati KN
Lembaga Pengembangan Kinerja Dosen
Vol 2
, No 3
(2025)
The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Pol...
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Implementasi Word of Mouth Marketing Brand Ciganjur Outdoor dalam Membangun Brand Awareness
Muhammad Naufal Zundan
; Jamiati KN
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 2
(2025)
Word of mouth (WOM) marketing is an effective marketing communication strategy that utilizes direct recommendations from consumers to other potential consumers. This research aims to analyze the implementation of the WOM marketing strategy carried out by Ciganjur Outdoor, an MSME providing outdoor equipment rental services in Jakarta. The research was conducted using qualitative methods through in-depth interviews, observation and documentation. The results show that Ciganjur Outdoor has impleme...
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Strategi Social Media Marketing USS Feed Dalam Membangun Social Media Engagement
Darma Tri Putra
; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reduc...
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Implementasi Customer Experience PT PGN Area Bekasi Dalam Membangun Brand Awareness
Yurika Dita Pratiwi
; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
People today form their opinions based on their experiences interacting with brands. Experience is the main aspect to win the hearts of consumers. The aim of this research is to find out how the implementation of Customer Experience through the City Gas Tour event carried out by PT Perusahaan Gas Negara Bekasi Area builds brand awareness. As well as to find out the inhibiting and supporting factors in the City Gas Tour event in building brand awareness. Using Pelsmacker, Geuen, Van De Bergh's br...
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Makna Logo Kementerian Hukum Dan Ham RI : Analisis Semiotika Peirce
Rahman Djalun
; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 2
(2024)
Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to...
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Gaya Komunikasi Dalam Organisasi Mapala Stacia Universitas Muhammadiyah Jakarta
Fina Abiyya Agustin Mubarokah
; Rima Damayanti
; Hawa Arofah Qudsy
; Sabrina Humaira Darmawy
; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 1
(2024)
This research aims to find out what communication styles are used in the Mapala Stacia Umj UKM organization. The communication styles used definitely vary, because it can be seen from members who come from various faculties, of course everyone has a communication style that they use. The purpose of this research is to examine the influence of the communication style used in the Mapala Stacia UKM organization. The Mapala Stacia organization is a group of nature lovers dedicated to promoting envir...
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Penggunaan Social Media Marketing Instagram @tvmuhammadiyah Dalam Membangun Customer Engagement
Oktaviana Anggraini
; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 1
, No 4
(2023)
Muhammadiyah Television is a television media that has an Instagram account with the name @tvmuhammadiyah to educate audiences on Instagram. This research aims to find out the extent of the use of social media marketing on tvMu's Instagram, how to build customer engagement on tvMu's Instagram, inhibiting and supporting factors in building customer engagement. The theories used in this research are social media marketing theory from As'ad and Alhadid (2014) and customer engagement theory from Eva...
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