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Menampilkan 1–10 dari 33 artikel
Validating Market Segmentation and Price Perception of Wedding Organizer Services
Wilyan Adiasari
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management and Strategic Business Leadership
Vol 3
, No 2
(2026)
Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owne...
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The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
Rif’atul Khusnia
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct o...
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Innovative Strategies for SMEs in East Java: Boosting Competitiveness Through Digital Marketing and E-Commerce
Salim, Agus
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 2
(2026)
This study aims to analyze innovative strategies that can be implemented by Micro, Small, and Medium Enterprises (MSMEs) in East Java to improve competitiveness through digital marketing and e-commerce. This study uses a descriptive qualitative approach with a library research method by reviewing various scientific literature, government reports, and previous studies related to MSME innovation and digital transformation. The results of the study indicate that digital marketing and e-commerce inn...
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Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang
Evi Suwarni
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 4
, No 2
(2026)
The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises...
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Systematic Literature Review: The Effectiveness of Using Social Media as a Marketing Channel for MSMEs in Balikpapan
Siti Markhamah
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Entrepreneurship and Management
Vol 2
, No 4
(2026)
On the effectiveness of using social media as a marketing channel for MSMEs in Balikpapan. MSMEs play a major role in the national and regional economy, but developments in digital technology have caused marketing patterns to change drastically from traditional methods to online media. Social media such as Instagram, Facebook, TikTok, and X are now effective marketing tools because they are able to reach a wide audience at a low cost. However, this effectiveness is highly dependent on content qu...
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Drivers on MSME Performance: A Systematic Review of Literacy, Entrepreneurship Training, Financial Inclusion, and Business
Hotmarulitua Manalu
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study investigates the influence of financial literacy, entrepreneurship training, and financial inclusion on the performance of micro, small, and medium enterprises (MSMEs) through business sustainability. Using a systematic literature review (SLR) examines the impact of financial literacy, entrepreneurship training, and financial inclusion on MSME performance through business sustainability mediation by synthesizing empirical data from 12 research (2020–2025) across Scopus and Web of Scie...
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A Systematic Literature Review of Product Innovation, Digital Marketing, and Business Networking in Enhanching MSME Competities Through Digital Customer Engagement
Eko Alamsyah
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to examine the influence of product innovation, digital marketing, and business networking on the competitiveness of small and medium-sized enterprises (SMEs), with customer engagement positioned as a mediating variable. Employing a Systematic Literature Review (SLR) approach, thirty Scopus-indexed articles published between 2020 and 2025 were analysed to synthesise theoretical and empirical insights related to SME competitiveness in contemporary digital and urban business enviro...
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Systematic Literature Review: A Framework of the Influence of Human Resource Management Practices on the Performance of Micro, Small, and Medium-Sized Enterprises through Innovative Work Behaviour
Abdulloh Abdulloh
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study conducts a Systematic Literature Review to examine the relationship between job enrichment, the Human Resource Information System, and work–life balance on organisational performance through the mediating role of innovative work behaviour, with a particular focus on medium-scale Micro, Small, and Medium-Sized Enterprises. Drawing on Scopus-indexed publications from 2020 to 2025, the review identifies theoretical and empirical findings that highlight the importance of human resource pr...
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Systematic Literature Review Model Customer Satisfaction in the Service Industry in Balikpapan City
Rakei Yunardhani
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Entrepreneurship and Management
Vol 2
, No 4
(2025)
Customer satisfaction has become a major focus in the development of modern services as the role of the service sector in the regional economy increases, including in the city of Balikpapan. However, the literature discussing customer satisfaction models shows conceptual and methodological fragmentation, requiring a systematic synthesis to identify theoretical patterns and current research developments. This study aims to map customer satisfaction models in the service industry through a Systema...
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Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior
Irfan Taufik
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study conducts a Systematic Literature Review (SLR) of 20 empirical and conceptual articles published between 2020 and 2025 to examine the influence of city branding on tourism interest and consumer behavior, with a particular focus on the city of Balikpapan. The synthesis reveals that city branding significantly shapes tourist perceptions through key elements such as destination image, brand identity, brand personality, and digital communication. Destination image consistently emerges as t...
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