Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–7 dari 7 artikel
Analisis Konseptual Kewirausahaan Sosial dan Inovasi Sosial: Menciptakan dan Mempertahankan Dampak Keberlanjutan
Bintang Permata Putri
; Agung Winarno
; Wening Patmi Rahayu
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
This conceptual research analyzes the relationship between social entrepreneurship and social innovation as an integrated framework for creating and sustaining sustainable impact. Social entrepreneurship is positioned as a strategic mechanism that combines the disciplines of entrepreneurship, value creation, and community empowerment to address complex social and environmental challenges. Meanwhile, social innovation provides new solutions, approaches, and models that drive systemic change and e...
Sumber Asli
Google Scholar
DOI
Strategi Pengembangan dan Tantangan Bisnis dalam Menjangkau Konsumen Generasi Z : (Studi Kasus Brand Hijab Leenavie.id)
Bilqis Nabila Istiqlaliani
; Agung Winarno
; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
The development of digital technology has greatly influenced consumer behavior, particularly among Generation Z, who are dominant in Indonesia's hijab fashion market. This shift requires businesses to adapt their strategies to meet the dynamic, trend-driven, and digitally-savvy preferences of young consumers. This study examines the business development strategy of Leenavie.id, a hijab brand, and the challenges it faces in targeting Generation Z. Using a qualitative approach with case study meth...
Sumber Asli
Google Scholar
DOI
Optimalisasi Produktivitas dan Efisiensi Kewirausahaan Melalui Pengembangan Keterampilan Manajerial
Dida Maulidya Al Afshana
; Agung Winarno
; Wening Patmi Rahayu
Pajak dan Manajemen Keuangan
Vol 2
, No 6
(2025)
This research is motivated by the importance of managerial skills in improving business productivity and efficiency, particularly in the entrepreneurial sector, which faces the challenges of competition, market changes, and limited resources. The objective of this study is to analyze the role of managerial skills development and its contribution to optimizing entrepreneurial performance. The method used is a Systematic Literature Review (SLR), which examines various relevant scientific publicati...
Sumber Asli
Google Scholar
DOI
Sinergi Sumber Daya dan Strategi Inovasi dalam Mewujudkan Kewirausahaan Berkelanjutan: Analisis Sistematis dengan Metode Systematic Literature Review
Cecilia Indah Hapsari
; Agung Winarno
; Wening Patmi Rahayu
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
Innovation is the process of optimizing various resources to produce more efficient and sustainable solutions. This study aims to examine the relationship between resources and innovation strategies in supporting sustainable entrepreneurship through a Systematic Literature Review (SLR) approach. A total of 25 scientific articles were analyzed using PRISMA guidelines to examine the role of resources such as human, technological, information, financial, and physical resources in the context of pro...
Sumber Asli
Google Scholar
DOI
Strategy and Perception of Tomoro Blimbing Coffee Brand Equity
Siti Ulfatul Faizah
; Tisa Reta Vianda
; Sudarmiatin Sudarmiatin
; Wening Patmi Rahayu
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through sto...
Sumber Asli
Google Scholar
DOI
Entrepreneurial Marketing as a Key Strategy for the Sustainability of Tourism Businesses in POKDARWIS Gombengsari Banyuwangi's MSME’s
Kukuh Handojo
; Sudarmiatin Sudarmiatin
; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif
Vol 1
, No 4
(2024)
The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The conce...
Sumber Asli
Google Scholar
DOI
Development of Madura Batik MSME HR as a Catalyst for Green Entrepreneurship in Indonesia
Akh. Fawaid
; Sudarmiatin Sudarmiatin
; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif
Vol 1
, No 4
(2024)
The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainab...
Sumber Asli
Google Scholar
DOI