Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–4 dari 4 artikel
Strategic Capabilities and SME Internationalization: The Effects of Innovation and Digitalization among Indonesian SMEs
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
Small and medium-sized enterprises (SMEs) play a central role in the Indonesian economy, yet their internationalization remains limited. This condition indicates that many SMEs have not fully transformed innovation and digitalization into strategic capabilities that support broader market expansion. This study examines the effects of innovation and digitalization on SME internationalization from the strategic capability perspective. A quantitative explanatory design with a cross-sectional survey...
Sumber Asli
Google Scholar
DOI
Digital Payment: A Hybrid Sistematic Literature Review And Bibliometric Analysis
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified....
Sumber Asli
Google Scholar
DOI
Enhancing International SME Competitiveness through Machine Learning Driven Market Analysis : A Mixed Methods Approach
Muhammad Tody Arsyianto
; Budi Eko Soetjipto
International Journal of Economics, Management and Accounting
Vol 2
, No 3
(2025)
Despite their 45% contribution to the global economy, international micro, small, and medium-sized enterprises (MSMEs) face considerable obstacles in enhancing their global competitiveness because they lack the resources and access to efficient market analysis (OECD, 2025). In order to optimize cross-border MSME market analysis, this research attempts to construct a machine learning (ML) model coupled with a mixed-methods approach. A combination of quantitative (XGBoost and SEM-AMOS were used to...
Sumber Asli
Google Scholar
DOI
The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quan...
Sumber Asli
Google Scholar
DOI