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Digital Payment: A Hybrid Sistematic Literature Review And Bibliometric Analysis
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified....
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The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quan...
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