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Menampilkan 1–3 dari 3 artikel
Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak
Adi Hermawansyah
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Management Science and Business
Vol 3
, No 1
(2026)
The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In bu...
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Integrated Digital Marketing Strategy for UMKM in Facing Globalisation Challenges : A Multi-Channel and Digital Alliance Approach
Adi Hermawansyah
; Sudarmiatin Sudarmiatin
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
The development of digitalisation and globalisation requires MSMEs to adopt effective and integrated digital marketing strategies to improve competitiveness in international markets. This study aims to examine the effect of an integrated digital marketing strategy, which combines multi-channel and digital alliance approaches, on MSME performance. A quantitative research method with a survey approach was used, involving a sample of MSMEs that have been actively using digital marketing for at leas...
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The Investigative of Satisfaction Levels on Marketing Strategy PT Fast Food Indonesia TBK in KFC Central Balikpapan Branch
Adi Hermawansyah
; Budi Eko Soetjipto
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
In this the objective of research this research is to determine the Influence of Product, Promotion and Price on Customer Satisfaction on PT. Fast Food Indonesia TBK Products. (KFC) Central Balikpapan. Type study Which used is quantitative research. The number of samples in this study was 310 customers who ate various kinds of fast food products at KFC Central Balikpapan for 1 month. The sampling technique used in this study was probability sampling. Analysis data Which used is a regression line...
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