This research is designed to investigate how the use of email marketing techniques can enhance customer loyalty at Company B. In the current digital landscape, email marketing is seen as a powerful tool for fostering connections with customers while promoting sustained engagement over time. By utilizing this approach, businesses can deliver valuable information, promotions, and content to customers in a more tailored and relevant fashion. To achieve these goals, this research adopts a descriptive analytic approach with a qualitative focus, where information is gathered through on-site observations, comprehensive interviews, and distributing surveys to staff directly engaged in the email marketing efforts at Company B. The results of the study indicate that the execution of email marketing strategies is being performed effectively and strategically, with the backing of sufficient internal resources, such as a digital marketing team and a campaign automation system. Many participants believe that personalizing content, effective communication, and the regularity of email dispatches are functioning well. Furthermore, most employees indicated that this strategy has played a pivotal role in bolstering customer loyalty and aiding in the development of stronger connections between the company and its customers. Therefore, it can be concluded that the application of email marketing strategies within Company B has a beneficial effect on enhancing customer relationships and should be regarded as a primary tactic for maintaining customer loyalty over the long term.

Desa Celuk di Kabupaten Gianyar, Bali merupakan pusat industri kerajinan perak berkualitas tinggi yang memadukan keterampilan pengrajin dan kearifan lokal. Produksi kerajinan perak melibatkan proses pelapisan logam yang menghasilkan limbah padat, emisi gas, dan larutan elektrolit yang berpotensi mencemari lingkungan. Kedua UMKM berusaha untuk aktif dalam keberlanjutan usaha yang selama ini kurang tercermin dalam praktik akuntansi. Hal ini menunjukkan urgensi implementasi tanggung jawab sosial perusahaan yang lebih efektif untuk mendukung keberlanjutan UMKM. Penelitian ini bertujuan untuk menganalisis implementasi CSR pada dua UMKM kerajinan perak di Desa Celuk, yaitu Yan Yan Silver dan Sari Dewi. Pendekatan kualitatif digunakan dengan mengumpulkan data melalui observasi langsung dan wawancara semi-terstruktur. Data dianalisis dengan menggunakan teknik reduksi dan triangulasi untuk memastikan keabsahan temuan. Hasil penelitian menunjukkan bahwa Yan Yan Silver menerapkan pengelolaan limbah yang baik melalui pengumpulan limbah elektrolit di tempat khusus, menjual debu produksi ke pengepul, dan mendaur ulang sisa perak. Omset yang stabil mendorong UMKM untuk memberdayakan masyarakat sekitar dengan merekrut tenaga kerja lokal, berkontribusi pada kegiatan tradisional, memperbaiki fasilitas umum, dan berkolaborasi dengan pengrajin lokal.  Sementara itu, Sari Dewi menekankan pelestarian lingkungan dalam proses produksinya melalui penggunaan air murni dan daur ulang sisa-sisa perak. Namun, keterlibatannya dalam aspek sosial lebih terbatas, tercermin dari sistem rekrutmen yang berfokus pada kompetensi dan partisipasi minimal dalam kegiatan sosial di luar perusahaan.  Temuan ini menunjukkan bahwa Yan Yan Silver memprioritaskan tanggung jawab sosial berbasis masyarakat, sementara Sari Dewi berfokus pada kelestarian lingkungan.

This study aims to determine the influence of service digitalization on customer satisfaction at PT. Bank Sumsel Babel, Pulau Beringin Sub-Branch, Ogan Komering Ulu Selatan Regency. The research was conducted as part of the requirements to obtain a Bachelor's degree in Economics at the Faculty of Islamic Economics and Business (FEBI), Institut Agama Islam Pagar Alam. The results indicate that service digitalization has a positive and significant effect on customer satisfaction. This is supported by statistical analysis, where the t-value (1.699) exceeds the t-table value (1.117), and the significance level is 0.000 < 0.05. The beta coefficient of 0.954 shows that digitalization influences customer satisfaction by 95.4%. However, the correlation coefficient (R) is 0.268, and the coefficient of determination (R Square) is 0.072, indicating a relatively low overall influence. Despite this, digital services still play an important role in shaping customer satisfaction. Key influencing indicators include efficiency, reliability, fulfillment, privacy, responsiveness, and contact, alongside product quality, service quality, emotional factors, and cost. The study recommends enhancing digital service quality to improve customer satisfaction more effectively.

The aim of this research is to prove and analyze the influence of leadership, motivation and work discipline on the performance of Rembang Regency Civil Service Police Unit Civil Servants. This research uses the dependent variable employee performance and uses the independent variables leadership, motivation and work discipline. The population used in the research carried out were all Civil Servants of the Rembang Regency Civil Service Police Unit, a total of 69 people. The sampling method in the research carried out was a saturated sample (census), the sample in the research carried out was the entire population or all Civil Servants of the Civil Service Police Unit, totaling 69 people. The analysis technique used is multiple linear regression analysis. The research results show that the leadership variable has a positive and insignificant effect on employee performance, the motivation variable has an insignificant negative effect on employee performance and the work discipline variable has a significant positive effect on employee performance. From the determination test, it is known that the R Square adjuster coefficient is 0.177, so it can be interpreted that the variables of leadership, motivation and work discipline can explain 17.7% of employee performance, while the remaining 82.3% of employee performance is influenced or explained outside of this research model.

This research aims to help MSMEs in Cibalung Village through the creation of a website with features that are specially designed according to the wishes and needs of the MSMEs in the village. The creation of this website involves several respondents in Cibalung Village which includes Farmers, MSME business actors, Housewives, and freelancers. The website that was created is intended as an information media about agricultural cultivation, fisheries and livestock and marketing that can be used to introduce and promote processed products for the community in the village. Data collection was carried out with a survey using a questionnaire with 21 questions and reinforced by interviews. based on the results of interviews and questionnaires obtained with 30 respondents from the entire UMKM population in Cibalung Village.

In order to improve the development of Islamic businesses, business actors are advised to improve their understanding of sharia principles, develop innovative products that meet market needs, and implement ethical marketing strategies. The government needs to take supportive policies, such as issuing regulations that facilitate the development of Islamic businesses, providing education and training programs for business actors, and facilitating access to financing through financial institutions that offer Islamic products. For future research, it is recommended to conduct case studies on successful sharia business actors, analyze the impact of government policies on the growth of this industry, and conduct comparisons with other countries that have more advanced sharia industries to gain insights and best practices that can be applied.

Indonesia is one of the countries with the highest levels of biodiversity in the world and possesses vast tropical forest areas that play a crucial role in maintaining the stability of global ecosystems. However, in recent decades, Indonesia’s forests have faced significant pressures due to deforestation and environmental degradation, which have broad impacts on ecological functions, climate balance, and the socio-economic lives of communities. This study aims to examine the role of biodiversity and ecological adaptation mechanisms in maintaining the stability of Indonesia’s forest ecosystems through a literature review approach. The findings show that deforestation directly affects biodiversity decline, habitat fragmentation, disruption of hydrological systems, increased erosion, and carbon emissions. Additionally, illegal activities such as logging and mining exacerbate environmental degradation. Biodiversity is proven to be an important factor in enhancing ecosystem resilience to disturbances, including climate change. Adaptation mechanisms such as the presence of bioindicator species, the formation of ecological corridors, and community participation in conservation can strengthen ecological resilience. Rehabilitation of degraded areas and the implementation of sustainable governance policies are necessary to restore the ecological functions of forests. This study emphasizes the importance of a multidisciplinary and collaborative approach in conservation strategies, supported by strong scientific, social, and institutional frameworks to ensure the sustainability of Indonesia’s forest ecosystems in the future.

This study aims to determine the perspective of the Ciherang Village community on the implementation of agricultural digitalization. As the digital era develops, the use of technology in agriculture is a great opportunity to increase efficiency and production results. Through a qualitative approach, data were obtained from questionnaires with farmers and local community leaders. The results of the study showed that most people are interested in the use of agricultural digitalization, especially in terms of access to fertilizer information and marketing of crops. However, its implementation still faces obstacles such as low digital literacy, limited technological devices, and minimal digital understanding. Therefore, mentoring efforts, ongoing training, and improving digital infrastructure are needed so that agricultural digitalization can be implemented effectively and provide real benefits for farmers in Ciherang Village.

The rapid growth of the city in Pulubala Urban Village, Gorontalo City, has resulted in pressure on the environment and the use of green open space (RTH). This study aims to analyse the use of green spaces in the residential area of Pulubala Village, which is inhabited by various ethnic groups. The method applied was descriptive qualitative, with data collection through observation, interviews, and documentation. The research findings indicate that RTH in Kelurahan Pulubala, covering an area of 0.50 Ha, consists of two categories, namely RTH Settlement Area and Smart Park. The benefits of RTH include play areas for children, social activities, and improved environmental quality. However, problems such as lack of space, poor condition, and environmental pollution threaten the sustainability of RTH. To optimise the utilisation of green spaces, better planning, increased public awareness, and the development of attractive facilities are needed. This research is expected to contribute to the preservation and development of green open spaces in urban areas.

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.