This article discusses the role of the government and strategies for strengthening the people's economy in empowering Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto, particularly in the context of digitalization. MSMEs play a significant role in the local and national economy but face various challenges that affect their competitiveness. The Banyumas Regency government actively supports digital transformation through training and programs that enhance the digital skills of MSME actors. Additionally, financial literacy is also deemed crucial to help MSME actors manage finances and understand essential business aspects. This article aims to provide an in-depth understanding of the conditions of MSMEs in Purwokerto and the steps that can be taken to enhance their role in the local economy.

The development of Indonesian in children is important because communication and social interaction are important aspects of their development. Through speaking, they can communicate and interact with other people. One way to encourage language development in early childhood is through social interaction. This research aims to explore how social interaction influences language development in early childhood. We involved 10 students from Istiqomah Kindergarten, including 3 who tend to be introverted and have difficulty interacting with their friends. We use observation methods, interviews with teachers, and observations of students over a certain period. The research results show that social interaction has a significant role in improving language skills in early childhood. The development of Indonesian in children is important because communication and social interaction are important aspects of their development. Through speaking, they can communicate and interact with other people. One way to encourage language development in early childhood is through social interaction. This research aims to explore how social interaction influences language development in early childhood. The research results show that social interaction has a significant role in improving language skills in early childhood.
 
 

Supervision needs to be carried out, especially in monitoring circulating goods and business actors, where with supervision we can find out how goods are circulating on the market, whether they comply with existing regulations or not. Having supervision of business actors can minimize the occurrence of fraudulent conditions committed by business actors so that consumers feel safe and obtain their rights as consumers. This research aims to provide information and knowledge regarding the supervision of circulating goods carried out by the Jember Consumer Protection UPT in the PBBJ & TN sector, to increase consumer protection and compliance for business actors. The research method used is a qualitative descriptive method. The type of research used is direct research or field research on the object of the problem raised by the author. The results of this research indicate that the Jember Consumer Protection UPT has optimized monitoring of circulating goods on a regular basis. It can be seen from the data from monitoring goods in circulation that many business actors comply with regulations and do not sell goods that do not comply with applicable regulations.

<p>Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran 4P seperti <em>Product, Price, Promotion, Place</em> terhadap Keputusan Pembelian pada UMKM. Metode penelitian ini menggunakan penelitian kuantitatif dengan analisis statistik deskriptif. Populasi penelitian ini adalah konsumen yang pernah membeli UMKM Donat Kentang Syifa di Setia Budi Kota Medan. Peneliti menggunakan teknik <em>non-probability sampling</em> dengan metode <em>accidental sampling</em>, menggunakan rumus Cochran dengan jumlah sampel sebanyak 99 responden. Lokasi penelitian di UMKM Donat Kentang Syifa Setia Budi Medan. Penelitian ini menemukan bahwa (1) Bauran pemasaran 4P berpengaruh signifikan secara simultan terhadap keputusan pembelian. (2) Produk berpengaruh positif terhadap keputusan pembelian pada UMKM Donat Kentang Syifa, Setia Budi. (3) Harga tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. (4) Promosi tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. (5) Tempat tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. Hal tersebut disebabkan konsumen mengabaikan Harga, Promosi, Tempat dari produk yang dikonsumsinya.</p><p><em>This study aims to determine the influence of the 4P marketing mix on Purchasing Decisions at MSMEs, such as Product, Price, Promotion, and Place. This research method uses quantitative research with descriptive statistical analysis. The population of this study was consumers who had purchased the Syifa Potato Donut UMKM in Setia Budi, Medan City. Researchers used a non-probability sampling technique with the Accidental Sampling method, using the Cochran formula with a total sample of 99 respondents. The research location is at the Syifa Setia Budi Potato Donuts MSME, Medan. This study found that (1) 4P Marketing mix has a significant effect simultaneously on purchasing decisions. (2) Product positively affects purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (3) Price does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (4) Promotion does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (5) Place does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. Consumers OF Donut Potatoes Syifa ignore prices, promotions, and places of the products they consume.</em><em></em></p>