Penerapan Digital Marketing pada Penjualan Karang Hias (Ornamental Coral): Studi Kasus pada CV. Rezky Bahari Makassar
(Burhan Burhan, Sumarni Sumarni, Rahmayati Rahmayati)
DOI : 10.62951/botani.v2i2.331
- Volume: 2,
Issue: 2,
Sitasi : 0 22-May-2025
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| Last.13-Aug-2025
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In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.
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2025 |
Peluang dan Tantangan Sistem Pelatihan Berbasis AI dalam Meningkatkan Keterampilan Tenaga Kerja di Era Digital
(Sigit Umar Anggono, Supriyanto Supriyanto)
DOI : 10.51903/6mbmzk12
- Volume: 4,
Issue: 2,
Sitasi : 0 21-May-2025
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| Last.23-Jul-2025
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The rapid evolution of digital technology has reshaped workforce training paradigms, with Artificial Intelligence (AI) emerging as a transformative tool. This study investigates the opportunities and challenges of implementing AI-based training systems to enhance workforce skills in the digital era. Data were collected through surveys, in-depth interviews, and focus group discussions involving industry practitioners, AI developers, and workers. The results indicate a training effectiveness average of 70.2% (SD = 9.8) and satisfaction levels averaging 75.4% (SD = 8.5). Logistic regression analysis revealed a significant positive relationship between AI adoption and skill improvement, with a success probability of 68.9%. Despite these promising outcomes, challenges such as limited digital infrastructure, low digital literacy, and resistance to technology adoption persist, particularly in developing regions. This study provides strategic recommendations for inclusive digital transformation, emphasizing collaborative efforts between governments, private sectors, and educational institutions. These findings contribute to theoretical and practical knowledge for advancing AI-based training systems and fostering a sustainable, equitable workforce transformation.
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2025 |
ANALISIS SISTEM INFORMASI PENGARUH INTEGRASI IOT DAN AI TERHADAP PENGELOLAAN RANTAI PASOKAN DALAM INDUSTRI MANUFAKTUR
(Sumaryanto Sumaryanto, Purwati Purwati, Setiyo Prihatmoko)
DOI : 10.51903/informatika.v5i1.997
- Volume: 5,
Issue: 1,
Sitasi : 0 19-May-2025
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| Last.23-Jul-2025
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Perkembangan teknologi digital, khususnya dalam bidang Internet of Things (IoT) dan Artificial Intelligence (AI), telah mengubah cara perusahaan manufaktur mengelola rantai pasokan (supply chain) mereka. Sistem pengelolaan rantai pasokan yang efisien sangat penting untuk memastikan kelancaran operasi dan mengurangi biaya dalam industri yang sangat kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh integrasi IoT dan AI terhadap pengelolaan rantai pasokan dalam industri manufaktur, dengan fokus pada peningkatan efisiensi, pengelolaan inventaris, dan pengurangan biaya operasional.
Metode yang digunakan dalam penelitian ini adalah pendekatan analisis deskriptif dengan studi kasus pada beberapa perusahaan manufaktur yang telah mengimplementasikan teknologi IoT dan AI dalam sistem pengelolaan rantai pasokan mereka. Data dikumpulkan melalui wawancara mendalam, survei, serta observasi terhadap penerapan kedua teknologi tersebut dalam berbagai aspek rantai pasokan, seperti pemantauan real-time inventaris, prediksi permintaan, serta manajemen pengiriman.
Hasil penelitian menunjukkan bahwa integrasi IoT dan AI mampu memberikan dampak positif yang signifikan terhadap peningkatan visibilitas rantai pasokan, memungkinkan pengelolaan inventaris yang lebih akurat dan responsif terhadap perubahan permintaan pasar. Selain itu, teknologi ini juga berkontribusi dalam pengurangan biaya operasional, pengoptimalkan proses produksi, dan meningkatkan kepuasan pelanggan melalui pengiriman yang lebih cepat dan tepat waktu. Namun, penelitian ini juga menemukan beberapa tantangan, seperti kesiapan infrastruktur yang diperlukan, biaya implementasi yang tinggi, serta kebutuhan akan keterampilan sumber daya manusia yang lebih terampil dalam mengelola dan menganalisis data yang dihasilkan.
Kesimpulannya, penerapan IoT dan AI dalam pengelolaan rantai pasokan dapat meningkatkan efisiensi dan daya saing industri manufaktur. Penelitian ini diharapkan memberikan wawasan dan rekomendasi praktis bagi perusahaan dalam mengintegrasikan kedua teknologi tersebut untuk mencapai pengelolaan rantai pasokan yang lebih baik dan lebih adaptif terhadap dinamika pasar.
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2025 |
Corporate Social Responsibility, Bank Efficiency, Capital and Bank Risk: Empirical Evidence of Sharia Banks in Indonesia
(Sugeng Haryanto, Eko Aristanto, Muhammad Umar Ariefudin, Siti Ridloah, Yanuar Bachtiar)
DOI : 10.15294/jdm.v16i1.16275
- Volume: 16,
Issue: 1,
Sitasi : 0 16-May-2025
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| Last.10-Jul-2025
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Risk is part of the business. This study aims to determine the effect of CSR, efficiency, and capital on financing risk in Sharia banks in Indonesia. This research was conducted at Islamic banks in Indonesia. This research was conducted from 2015 to 2023. The data used in this study are secondary data sourced from annual reports published by theFinancial Services Authority (OJK) and the official websites of each Islamic bank. The data analysis method in this study is multiple linear regression analysis with panel data. Based on the research results, CSR positively affects financing risk. Efficiency can reduce financing risk. CAR has no impact on financing risk. The research variables used are still limited, so further research can be done by examining how Islamic banks manage financing.
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2025 |
Pengaruh Kepemimpinan terhadap Kinerja Guru dengan Budaya Organisasi sebagai Variabel Intervening pada SMP Negeri 12 Sungai Penuh
(Lisa Atma Dewi, Sumarni Sumarni, Wahyu Juari Setiawan)
DOI : 10.62383/risoma.v3i3.773
- Volume: 3,
Issue: 3,
Sitasi : 0 14-May-2025
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| Last.02-Aug-2025
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This study aims to analyze the influence of leadership on teacher performance with organizational culture as an intervening variable at SMP Negeri 12 Sungai Penuh. This research employs a quantitative approach with a causal study design. The population in this study consists of the school principal and all 30 teachers at SMP N 12 Sungai Penuh. The sample uses total sampling, where the author takes 100% of the existing population at SMP Negeri 12 Sungai Penuh, totaling 30 teachers. Data collection was conducted using questionnaires. Data analysis techniques utilized SEM PLS. The results show that teacher performance at SMP Negeri 12 Sungai Penuh is strong (125.33) with excellence in pedagogical and personality competencies. The principal's leadership is also strong (124.87) with communication as the best aspect, along with a strong organizational culture (124.83) in results orientation and stabilization. The research findings indicate that leadership has a positive and significant effect on teacher performance with a path coefficient of 0.423 (T-Statistics 5.096, P-Values 0.000). Leadership also significantly impacts organizational culture with a coefficient of 0.736 (T-Statistics 12.912, P-Values 0.000). Additionally, organizational culture positively influences teacher performance with a coefficient of 0.565 (T-Statistics 7.244, P-Values 0.000). Leadership also affects teacher performance through organizational culture as an intervening variable with an indirect path coefficient of 0.416 (T-Statistics 6.500, P-Values 0.000). This proves that organizational culture serves as a partial mediator in the relationship between leadership and teacher performance.
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2025 |
Pengaruh Beban Kerja terhadap Kinerja Karyawan melalui Insentif sebagai Variabel Intervening pada Bank BTN Kantor Cabang Jambi
(Fiska Putri Zulfani, Sumarni Sumarni, Fitri Widiastuti)
DOI : 10.58192/profit.v4i2.3280
- Volume: 4,
Issue: 2,
Sitasi : 0 07-May-2025
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| Last.22-Jul-2025
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This study aims to describe and analyze the effect of workload on employee performance with incentives as an intervening variable on employees of Bank BTN Jambi Branch Office. The method used is descriptive and quantitative analysis with a sample of 50 respondents. Data were collected using a Likert Scale-based questionnaire, and the analysis was carried out using the Smart Partial Least Square (PLS) technique with the help of SmartPLS 4.0 software. The results of the study indicate that workload has a positive and significant effect on employee performance, workload has a positive and significant effect on incentives, incentives have a positive and significant effect on employee performance, and incentives are able to mediate the effect of workload on employee performance.
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2025 |
Trauma Healing sebagai Instrumen Perlindungan Hukum terhadap Anak Korban Konflik Sosial di Negeri Masihulan, Maluku Tengah
(Eka Dahlan Uar, Syah Awaluddin, Ridwan F. Lestaluhu, Muhammad Saleh Suat, Umar Kelebia, Afrinda Afrinda, Putri Nabila Husein)
DOI : 10.61132/aspirasi.v3i3.1614
- Volume: 3,
Issue: 3,
Sitasi : 0 03-May-2025
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| Last.08-Aug-2025
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The social conflict that occurred in Negeri Masihulan, Central Maluku Regency, in April 2025, resulted in dozens of residents' houses burning down and had serious psychological impacts, especially for children. Children as a vulnerable group experience fear, anxiety, and trauma due to conflict and displacement situations. This community service aims to provide psychosocial assistance through trauma healing as an effort for non-litigation legal protection for child victims of social conflict. This activity was carried out using the approach of playing, drawing, telling stories, and praying together, attended by 30 children aged 5-13 years. The results of the activity showed positive changes in the emotional condition of children, a growing sense of security, and an increased spirit of togetherness after the conflict. Trauma healing has proven to be an effective instrument in psychological recovery as well as a form of implementation of community-based legal protection. It is hoped that this activity will become a model in handling child victims of conflict in areas prone to social conflict in Maluku.
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2025 |
Analisis Strategi Promosi terhadap Penerimaan Siswa Baru pada SMK IPTEK Cilamaya
(Fajar Adhi Purwaningrum, Ujang Sumarjono)
DOI : 10.55606/jumbiku.v4i1.5069
- Volume: 4,
Issue: 1,
Sitasi : 0 30-Apr-2025
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| Last.11-Aug-2025
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This study aims to analyze promotional strategies for new student admissions at SMK IPTEK Cilamaya. Data were obtained through observation, interviews and questionnaires. This type of research is a qualitative analysis of the data available at the school. The analysis technique used is SWOT analysis, which is data processing to obtain the results of analyzing internal factors (strengths and weaknesses) and external factors (opportunities and threats). The indicators used in this study are product indicators and promotion indicators. The results of research to 81 respondents showed that in the product indicator the highest results were obtained in the strongly agree category with a score of 289 or 26.83%, while in the promotion indicator the highest results were obtained in the disagree category showing a score of 285 with a percentage of 29.05%,
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2025 |
Comparative Study : Effect of Giving Fe Tablets and Moringa Leaves on Hb Levels in Pregnant Women
(Sumarni Sumarni, Wijayanti, Eka Wahyu)
DOI : 10.61132/protein.v3i2.1320
- Volume: 3,
Issue: 2,
Sitasi : 0 30-Apr-2025
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| Last.06-Aug-2025
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Overview: Normal Hemoglobin levels during pregnancy are very important in preventing anemia and complications that can occur during pregnancy. Moringa capsules contain iron, vitamin C, and antioxidants that can support the absorption of iron in the body, Fe tablets that support oxygen transport and the formation of red blood cells. Objective: Analyzing the effect of giving moringa leaf capsules and iron tablets on hemoglobin levels in pregnant women. Research Method: This study used a Quasi-experimental design method. This study was conducted in the Ambal II Kebumen Health Center Working Area with a sample of 30 respondents. In this study, 2 groups were used, namely those who received intervention (moringa leaf capsules and Fe tablets) and the control group (Fe only). Data analysis using the Wilcoxon test. Research Results: Showed that there was a difference in Hemoglobin levels in the Moringa leaf and Fe groups with a p value = 0.008 and as many as 14 pregnant women experienced an increase in Hb. While in the control group the analysis results showed a difference with a p value = 0.007. However, as many as 13 mothers experienced a decrease in Hb levels. Conclusion: giving moringa capsules and Fe tablets has better effectiveness in increasing Hb levels compared to just Fe tablets alone.
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2025 |
TRANSFORMASI DIGITAL UNTUK MENINGKATKAN AKURASI DAN EFISIENSI PENCATATAN UMKM
(Khilda Aulia Larasati, Dendy Kurniawan, Sumaryanto Sumaryanto)
DOI : 10.69714/88xqhb57
- Volume: 2,
Issue: 2,
Sitasi : 0 25-Apr-2025
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| Last.30-Jul-2025
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Digital transformation is a strategic solution to address manual recording problems still prevalent among Micro, Small, and Medium Enterprises (MSMEs). This community service activity was conducted at Toko Anugerah, an MSME located in Mangkang Wetan, Semarang City, which previously relied on handwritten transaction records. Through a participatory approach, the service team provided training and assistance in implementing a digital recording system using Google Spreadsheet. The results showed significant improvements in recording efficiency, data accuracy, and ease of information access. In addition, the store owner and staff also demonstrated increased digital literacy. This success confirms that simple and appropriate technology, supported by intensive mentoring, can effectively encourage MSMEs to undertake digital transformation.
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2025 |