Publication Search

This study examines the adaptive strategies employed by small and medium-sized enterprises (SMEs) in Shenzhen in response to the decoupling trend associated with the new US tariff policy. Given the' increasing complexity and unpredictability of international trade dynamics, Shenzhen SMEs must innovate and diversify their operational approaches to sustain competitiveness. The re-search highlights the significance of enhancing innovation capabilities, which enable SMEs to de-velop new products and services that meet shifting market demands. Additionally, the study empha-sizes the importance of market diversification and supply chain flexibility, allowing SMEs to miti-gate risks related to tariff impacts. Collaborative networks facilitate resource sharing and knowledge exchange, further bolstering adaptability. The findings indicate that by fostering a proactive entre-preneurial orientation and engaging with policymakers, Shenzhen SMEs can effectively navigate the challenges posed by the US tariff policy, ensuring long-term sustainability and growth in a competi-tive landscape through a sample of 190 SMEs in April of 2025.

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.

Mobile vehicle tax service is one of the regional government initiatives designed to facilitate tax compliance and increase regional revenue. This study aims to examine the contribution of mobile tax units in boosting local revenue in Sukabumi Regency. The methodology applied in this research is a descriptive qualitative approach, with data collection conducted through direct observation. The findings reveal that the implementation of mobile tax units produces significant effects on increasing the number of taxpayers, resulting in higher local revenue from the vehicle tax component. This service has also successfully reached remote areas previously difficult to access by conventional tax offices. Therefore, mobile tax units can be considered effective as a sustainable strategy to optimize regional income.

Islamic Micro Finance (IMF) has an important role in supporting the Sustainable Development Goals (SDGs) in Indonesia by providing inclusive financial access based on sharia. This study aims to analyze how the IMF contributes to poverty alleviation (SDG 1), increasing financial inclusion (SDG 9), reducing economic inequality (SDG 10), promoting sustainable economic growth (SDG 8) and improving financial education and awareness (SDG 4). The research method used is a qualitative descriptive approach with literature analysis and case studies from several sharia microfinance institutions in Indonesia. The research results show that the IMF through instruments such as qardhul hasan, mudharabah, musyarakah, and ZISWAF is able to provide financial solutions for poor community groups and micro businesses. In addition, the digitalization of sharia financial services further increases the IMF's reach in supporting financial inclusion. However, there are challenges that still need to be overcome, such as limited capital, low sharia financial literacy, and regulations that are not yet optimal. Therefore, strengthening regulations, sharia financial education and Islamic financial technology innovation are key strategies for optimizing the IMF's role in achieving the SDGs in Indonesia. This study provides an original contribution by highlighting the strategic role of Islamic Micro Finance in achieving SDGs in Indonesia through a sharia-based approach. The added value of this study lies in the integration between Islamic financial instruments and sustainable development goals, as well as the importance of digital innovation and financial education in the local context.

This study aims to analyze the influence of Islamic Work Ethics and Work Environment on the Performance of Generation Z Employees Through Work Motivation as a Mediating Variable. The method used in this study is a quantitative approach with data collection techniques through questionnaires. The sample in this study consisted of 149 respondents who were Generation Z employees who were Muslim. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. Hasil penelitian menunjukkan bahwa Etika Kerja Islam dan Lingkungan Kerja mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Islamic Work Ethics has a positive and significant influence on Work Motivation, but the work environment does not have an influence on Work Motivation. Work Motivation has a positive and significant influence on Employee Performance, but Work Motivation is not proven to be a mediating variable between Islamic Work Ethics and Work Environment on Employee Performance.

The Senkaku Islands dispute involves Japan, China, and Taiwan on the basis of historical claims, international law, and strategic and economic interests. The strategic value of this region increases along with the potential of natural resources and the importance of maritime routes in the East China Sea. The main problems in this research are, first, how is the chronology of the Senkaku Islands dispute, and second, how is the analysis of international law on the sovereignty claims of each party. This research uses a qualitative approach with a descriptive-analytical method, which is based on a literature study of international legal documents, scientific journals, and various related official sources. The results show that Japan controls the Senkaku Islands de facto and strengthens its claim based on the principle of effectiveness. In contrast, China and Taiwan make claims based on the history of the Ming and Qing Dynasties but have no actual control over the territory. The dispute is further complicated by the United States' security support for Japan, as well as increased maritime and military patrol activities around the disputed area. Efforts to resolve the dispute through the International Court of Justice have been stymied by Japan's refusal to recognize the dispute and China's caution in taking the case to international law. Overall, the dispute has not only a legal dimension, but also reflects the sharp geopolitical competition in the East Asian region. Resolving this dispute requires a flexible diplomatic approach, given that formal legal channels are difficult to pursue. Multilateral dialog is the key to preventing conflict escalation that could threaten regional stability.

Human trafficking is a serious and growing crime, including in Cambodia, which has become one of the countries vulnerable to this practice. This study aims to analyze the handling of human trafficking crimes in Cambodia from an international law perspective. Cambodia plays a significant role in the context of human trafficking due to its geographic location and socio-economic conditions, which influence the rate of human trafficking, whether for sexual exploitation, forced labor, or organ trafficking. This research uses a qualitative method with a literature review approach from various sources, including international conventions, reports from international organizations, and Cambodia's national regulations. The findings show that although Cambodia has adopted several laws to combat human trafficking, the implementation of these policies is often hindered by limited resources, corruption, and lack of cooperation between countries. Additionally, despite efforts from the international community, such as the Palermo Protocol, challenges in consistently applying the law remain a significant barrier. The study also finds that stricter law enforcement and better rehabilitation systems for victims are necessary to improve the situation. Therefore, further collaboration between the Cambodian government, international organizations, and non-governmental organizations is needed to comprehensively address this issue.

Word of mouth (WOM) marketing is an effective marketing communication strategy that utilizes direct recommendations from consumers to other potential consumers. This research aims to analyze the implementation of the WOM marketing strategy carried out by Ciganjur Outdoor, an MSME providing outdoor equipment rental services in Jakarta. The research was conducted using qualitative methods through in-depth interviews, observation and documentation. The results show that Ciganjur Outdoor has implemented a WOM strategy with the elements talkers, topics, tools, taking part, and tracking. Through direct interaction with potential consumers and utilizing feedback, Ciganjur Outdoor seeks to build brand awareness and strong relationships with consumers. The obstacles faced are the lack of human resources and the lack of optimal use of outdoor communities. This research is expected to provide insight into the implementation of WOM strategies, especially for MSMEs in the service industry.

This study examines the reception of Riau University students regarding sharing culture with the "first person challenge" in @Iben M.A TikTok content. Using Stuart Hall's reception analysis approach with qualitative methodology, this research involved interviews with ten students from diverse faculties. The findings reveal three distinct reception positions: dominant (three informants who fully accept the content as positive sharing culture), negotiated (five informants who accept with reservations about public display of charity), and oppositional (two informants who reject the content as exploitation or virtue signaling). Reception differences were influenced by economic background, religion, parental upbringing, education, interests, and habits. Despite varying interpretations, most informants recognized the content's positive impact while expressing concerns about maintaining the essence of sharing culture in digital media representation..

This study aims to analyze the implementation of sanctions against wealthy customers who delay payments in the perspective of DSN-MUI Fatwa No. 17/DSN-MUI/IX/2000. The study was conducted at PT. BPRS Alwashliyah Gunung Krakatau Medan with a normative and empirical legal approach. The results of the study indicate that the application of sanctions against customers who delay payments is an effort by banks to maintain the smoothness of the financing system. The application of the DSN-MUI fatwa provides a legal basis for Islamic banks in imposing sanctions on wealthy customers who neglect to fulfill their obligations. This fatwa also strengthens the position of banks in the Indonesian civil law system.

Intellectual Property (IP) plays a crucial role in fostering fair business competition. Trademarks as a element of IP serve as distinguishing identifiers that guarantee product quality. In addition, trademarks function as marketing tools in competitive markets and provide protection against bad faith actions by other parties. To obtain legal protection, a trademark must be registered in accordance with statutory requirements. A trademark application may be rejected if these requirements are not fulfilled. A common reason for rejection is the existence of substantial similarity to a previously registered mark or an earlier-filed application for similar goods and/or services. Therefore, clear and consistent standards for determining substantial similarity are essential to ensure legal certainty for applicants.

Improving the quality of education in Indonesia requires continuous efforts to develop teachers' competencies, especially in soft skills related to pedagogical abilities and the use of technology in learning. This community service aims to enhance the soft skills of teachers in the Majelis Dikdasmen PNF PDM of Sorong City through the application of the microteaching method with simple interactive visual media. The microteaching method provides teachers with the opportunity to practice teaching in short sessions, which are then evaluated by peers and facilitators. Additionally, simple visual media such as PowerPoint, learning videos, and infographics are used to enrich the teaching and learning experience. This community service is conducted in the form of theory and practice sessions, followed by group discussions and reflections to strengthen participants' understanding. The results of the service show an improvement in teachers' ability to effectively use visual media, as well as an enhancement in their skills in managing classrooms interactively. This service is expected to significantly contribute to the professionalism of teachers in Sorong City, particularly in improving the quality of the teaching-learning process in non-formal education levels.

The study aimed to identify and analyze the errors made by seventh-grade students at SMP Dwijendra Denpasar in pronouncing certain English consonants, which are essential components of their target language learning. The study specifically focuses on the student’s articulation of six English contoid consonants: [ʃ], [ʧ], [θ], [ʒ], [ʤ], and [ð]. A qualitative descriptive method was applied in this research, involving several stages: collecting data from the students as research subjects, organizing and constructing the data for analysis, interpreting the results, and drawing relevant conclusions. The research findings revealed that no students could pronounce the targeted consonants accurately according to standard English pronunciation norms. The articulation errors were mainly caused by various influencing factors, including interlingual transfer, where the students’ first language interferes with their pronunciation of English sounds, and intralingual factors, which refer to difficulties arising from the complexities within the English language. However, the mispronunciation of key consonant sounds created misunderstandings and affected the clarity of their spoken language. As a result, these errors posed a challenge in achieving effective oral communication as a critical aspect of mastering a second language. The findings emphasized the importance of addressing these pronunciation challenges through targeted interventions and improved teaching strategies to enhance students’ language proficiency and communication skills.  

The development of artificial intelligence (AI) has significantly changed the digital advertising landscape. However, consumer trust in the use of AI in digital advertising is a crucial issue to understand. This study aims to analyze the influence of perceived intelligence, transparency, and personalization of AI-based advertising on consumer trust levels. Using a quantitative approach through a survey of 500 respondents who are active social media users in Indonesia, the data were analyzed using Structural Equation Modeling (SEM). The results of the study indicate that perceived intelligence and transparency have a significant positive influence on consumer trust, while personalization has a moderate influence. These findings provide theoretical contributions to the digital marketing literature and provide practical guidance for marketers in designing AI-based advertising strategies that are trusted by consumers.

Fisheries extension services play a strategic role in strengthening the capacity of fish farmers and accelerating the development of sustainable aquaculture businesses. The effectiveness of extension activities is strongly influenced by how fish farmers perceive the roles performed by fisheries extension workers. This study aims to analyze the level of fish farmers’ perceptions of the role of fisheries extension workers in developing aquaculture businesses in Loa Kulu District, Kutai Kartanegara Regency. In addition, this research examines the characteristics of fish farmers and analyzes the relationship between internal and external factors and the level of perception toward extension roles. This study employed a descriptive and correlational research design using both qualitative and quantitative approaches. A total of 42 respondents were selected from 719 fish farmers using the Slovin formula with a 15% margin of error and proportionate stratified random sampling across 10 villages. Data were collected through structured questionnaires using a Likert scale and analyzed using descriptive statistics and Spearman's rank correlation analysis. The results indicate that the overall perception of fish farmers toward the roles of fisheries extension workers—namely as educators, facilitators, motivators, innovators, advocates, organizers, and evaluators—falls within the high category. Among these roles, the organizer and facilitator roles received the highest perception scores. Internal factors such as age, income, and land area showed significant correlations with certain extension roles, particularly the roles of educator, motivator, and evaluator. External factors, including interaction with extension workers, interaction with traders, availability of market information, and access to aquaculture science and technology, were also significantly correlated with perception levels. These findings suggest that strengthening both socio-economic conditions and access to information and technology can enhance positive perceptions of extension services, ultimately contributing to more effective aquaculture development programs. The study highlights the importance of optimizing extension performance to sustain fish farmers’ productivity and welfare improvement.

An important effort to preserve the ecosystem is the replanting of mangrove seedlings in Wonorejo Village, Surabaya. This activity not only focuses on environmental preservation but also seeks to increase economic potential through processing mangrove products, such as mangrove syrup. The purpose of this activity is to increase public awareness of the importance of protecting the environment and the use of mangrove fruit as a basic ingredient for making syrup, which is very nutritious and economically beneficial. The method used is the Asset-Based Community Development (ABCD) approach. This method includes location selection, selection of mangrove types, socialization, and community involvement and training during the planting and processing process. The results of the activity show that the community is more aware of the importance of preserving the environment and improving the local economy through the use of mangrove syrup products, which helps the sustainability of the mangrove ecosystem and progress in local products.

Photosynthesis is a vital process for plants in converting light energy into chemical energy stored in organic compounds. Light intensity is one of the main factors influencing the efficiency of this process. This study aims to determine the effect of different light intensities on the photosynthesis rate and growth of spinach plants (Amaranthus sp.), which is a C4 plant species.The method used was a quantitative experiment with three light intensity treatments: low (0–10 lux), medium (10–20 lux), and high (>20 lux), each replicated three times over six weeks. Observed parameters included plant height, number and length of leaves, as well as the photosynthesis rate measured using the IRGA method.The results showed that light intensity significantly affected the growth and photosynthesis rate of spinach plants. The high light treatment produced the most optimal growth, with an average plant height of 4.92 ± 0.4 cm and the highest photosynthetic activity. Conversely, the low light treatment caused symptoms of etiolation, reduced vitality, and faster plant death, averaging by the third week.In conclusion, increasing light intensity significantly enhances photosynthesis efficiency and growth in spinach plants. These results can serve as a basis for regulating light intensity in cultivation systems, both conventional and hydroponic.  

This study aims to determine how effective the fermentation process is carried out by the microorganism Saccharomyces cerevisiae in a soluble sugar medium, and how the sugar concentration affects the volume of carbon dioxide gas produced. The fermentation process was observed using a balloon as a simple indicator to measure the gas produced. The study was conducted with an experimental approach at MI Jamiyatul Mubtadiin, using three variations of sugar concentration: 10%, 15%, and 20%. The results showed that the higher the sugar concentration, the more carbon dioxide gas was formed. This shows that S. cerevisiae is able to utilize sugar efficiently to produce gas in the fermentation process. In addition to providing scientific understanding, this study is also associated with legal, religious, and philosophical values, thus providing a broader perspective on the application of fermentation in everyday life and education.

This study aims to determine the influence of the Project-Based Learning learning model on student learning outcomes in Animal and Plant Cell material. The background of this research is based on the low achievement of student learning outcomes at SMP Negeri 1 Bolaang, which is caused by conventional learning methods that are still dominant and the lack of active involvement of students in the learning process. This study uses a quasi-experimental approach with a nonequivalent control group design. Two VIII classes were selected as samples, namely the experimental class treated with project-based learning and the control class taught conventionally. The instruments used were pretest and posttest essay tests. The analysis results showed a significant increase in the average learning outcomes in the experimental group (81.72) compared to the control group (76.72). The Mann-Whitney statistical test showed a significance value of 0.043, meaning that the two groups had a significant difference in learning outcomes. These findings show that Project-Based Learning encourages students' active engagement, creativity, and deep understanding of biological concepts. This research strengthens the evidence that project-based learning is an effective strategy for improving student learning outcomes and is relevant to the middle level science curriculum. Implicitly, teachers are encouraged to integrate this model in contextual and collaborative science learning.

This research aims to improve student learning outcomes in motion system materials by applying the Problem-Based Learning (PBL) learning model at Tumou Tou Girian Christian High School, Bitung. This research was carried out in two cycles, each consisting of planning, implementation, observation, and reflection stages. The first cycle showed that only 36% of students completed learning, while the other 64% did not. In the second cycle, student learning completeness increased to 84% after improvements and the implementation of more effective strategies. Applying PBL allows students to actively engage in learning, develop problem-solving skills, and think critically. The results of this study show that PBL can increase students' motivation in learning and encourage better interaction between students. Additionally, the PBL model is effective in helping students construct their knowledge, relate the subject matter to real life, and improve their overall learning outcomes. This research contributes to developing innovative learning methods that can be applied to improve the quality of education, especially in biology learning. These findings imply the importance of using problem-based learning models in improving education quality and students' high-level thinking skills. For further research, exploring the application of PBL in other subjects and its impact on students' social skills is recommended.