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Menampilkan 1–10 dari 23 artikel
Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak
International Journal of Management Science and Business
Vol 3
, No 1
(2026)
The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In bu...
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Systematic Literature Review: A Framework of the Influence of Human Resource Management Practices on the Performance of Micro, Small, and Medium-Sized Enterprises through Innovative Work Behaviour
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study conducts a Systematic Literature Review to examine the relationship between job enrichment, the Human Resource Information System, and work–life balance on organisational performance through the mediating role of innovative work behaviour, with a particular focus on medium-scale Micro, Small, and Medium-Sized Enterprises. Drawing on Scopus-indexed publications from 2020 to 2025, the review identifies theoretical and empirical findings that highlight the importance of human resource pr...
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Drivers on MSME Performance: A Systematic Review of Literacy, Entrepreneurship Training, Financial Inclusion, and Business
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study investigates the influence of financial literacy, entrepreneurship training, and financial inclusion on the performance of micro, small, and medium enterprises (MSMEs) through business sustainability. Using a systematic literature review (SLR) examines the impact of financial literacy, entrepreneurship training, and financial inclusion on MSME performance through business sustainability mediation by synthesizing empirical data from 12 research (2020–2025) across Scopus and Web of Scie...
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A Systematic Literature Review of Product Innovation, Digital Marketing, and Business Networking in Enhanching MSME Competities Through Digital Customer Engagement
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to examine the influence of product innovation, digital marketing, and business networking on the competitiveness of small and medium-sized enterprises (SMEs), with customer engagement positioned as a mediating variable. Employing a Systematic Literature Review (SLR) approach, thirty Scopus-indexed articles published between 2020 and 2025 were analysed to synthesise theoretical and empirical insights related to SME competitiveness in contemporary digital and urban business enviro...
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Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study conducts a Systematic Literature Review (SLR) of 20 empirical and conceptual articles published between 2020 and 2025 to examine the influence of city branding on tourism interest and consumer behavior, with a particular focus on the city of Balikpapan. The synthesis reveals that city branding significantly shapes tourist perceptions through key elements such as destination image, brand identity, brand personality, and digital communication. Destination image consistently emerges as t...
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Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to analyze the application of the franchising system on business performance in the beverage franchise business through a case study of Mitra Minuman Siap Saji. The approach used is qualitative with a case study design, with data collection techniques in the form of in-depth interviews, operational observations, and supporting documentation. The results show that the implementation of standardized Standard Operating Procedures (SOPs), franchisor support in the form of training, r...
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Entrepreneurial Innovation Research Landscape: Clustering, Emerging Themes, and Future Directions
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to map the intellectual structure and research trends in entrepreneurial innovation using bibliometric analysis based on Scopus data. A total of 891 documents published between 1972-2025 were analyzed through Bibliometrix and Biblioshiny, employing techniques such as bibliographic coupling, co-authorship, and thematic mapping. The results reveal four major clusters: (1) innovation theory and entrepreneurial development, (2) business model innovation and digital transformation, (3...
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The Role of Higher Education Institutions in Strengthening Social Entrepreneurship Ecosystems: A Mixed-Method Study in Malang Raya, Indonesia
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study investigates the role of higher education institutions (HEIs) in strengthening social entrepreneurship ecosystems in Malang Raya, Indonesia. Using an explanatory sequential mixed-method design, quantitative data were collected from 100–150 respondents representing key ecosystem actors, including faculty members, students, social entrepreneurs, supporting institutions, and government stakeholders. Quantitative data were analyzed using Structural Equation Modeling (SEM) with LISREL soft...
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Transformational Leadership: A Hybrid Systematic Literature Review and Bibliometric Analysis
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to conduct a systematic literature review and bibliometric analysis on Transformational Leadership (TL), based on empirical research. Despite extensive studies on TL in recent decades, comprehensive research remains limited. The methodology used is a Systematic Literature Review (SLR) of articles containing “Transformational Leadership” in the title, abstract, or keywords, sourced from the Scopus database, which yielded 1,297 publications from 1977 to 2025. The data were analyzed...
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Digital Payment: A Hybrid Sistematic Literature Review And Bibliometric Analysis
International Journal of Management Science and Entrepreneurship
Vol 2
, No 4
(2025)
Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified....
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