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Menampilkan 1–9 dari 9 artikel
Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
Cecilia Indah Hapsari
; Ery Tri Djatmika
; Puji Handayati
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data an...
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Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners
Beny Ariyanto
; Sudarmiatin Sudarmiatin
; Puji Handayati
; Naswan Suharsono
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to analyze the application of the franchising system on business performance in the beverage franchise business through a case study of Mitra Minuman Siap Saji. The approach used is qualitative with a case study design, with data collection techniques in the form of in-depth interviews, operational observations, and supporting documentation. The results show that the implementation of standardized Standard Operating Procedures (SOPs), franchisor support in the form of training, r...
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The Role of Higher Education Institutions in Strengthening Social Entrepreneurship Ecosystems: A Mixed-Method Study in Malang Raya, Indonesia
Rita Anggraini Rahayu
; Sudarmiatin Sudarmiatin
; Naswan Suharsono
; Puji Handayati
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study investigates the role of higher education institutions (HEIs) in strengthening social entrepreneurship ecosystems in Malang Raya, Indonesia. Using an explanatory sequential mixed-method design, quantitative data were collected from 100–150 respondents representing key ecosystem actors, including faculty members, students, social entrepreneurs, supporting institutions, and government stakeholders. Quantitative data were analyzed using Structural Equation Modeling (SEM) with LISREL soft...
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Dynamics of Family Roles in Business Decision Making: A Case Study at Teras Herritage Café, Malang
Rikardus Kurnia Lango
; Sudarmiatin Sudarmiatin
; Naswan Suharsono
; Puji Handayati
International Journal of Entrepreneurship and Management
Vol 2
, No 4
(2025)
This study aims to describe the dynamics of family business management at Teras Herritage Café in Malang City by highlighting role division, communication patterns, business operations, challenges, and the relationship between family and non-family employees. Using a qualitative approach with a case study strategy, data were collected through semi-structured interviews with the owner, family members, and non-family employees, as well as direct observation at the business location. The results sh...
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Circular Economy: Product Recycling and Social Effects Case Study: Safina Quilt Balikpapan
Rahajeng Cahyaning Putri Cipto
; Sudarmiatin Sudarmiatin
; Puji Handayati
; Naswan Suharsono
International Journal of Economics and Management Sciences
Vol 2
, No 4
(2025)
This study explores the implementation of circular economy principles within Safina Quilt, an MSME in Balikpapan that transforms textile waste—such as fabric scraps and discarded clothing—into value-added products. Safina Quilt applies the concepts of reduction, reuse, and upcycling throughout its production processes using quilting techniques, while simultaneously establishing an inclusive supply chain that engages local tailors, individuals with disabilities, and homemakers. This business mode...
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Mapping the Landscape, Influence, and Publication Visibility of Activity-Based Costing (ABC) and Activity-Based Management (ABM): A Comprehensive Bibliometric Analysis
Rizky Nuryanti
; Syafrozi Haqi
; Nurika Restuningdiah
; Puji Handayati
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
As business complexity and global competition intensify, the limitations of traditional cost accounting systems in providing relevant information for strategic decision-making become increasingly apparent. This has driven the adoption of Activity-Based Costing (ABC) and subsequently Activity-Based Management (ABM), which have evolved as vital tools to accurately allocate costs based on activities and transform this information into value-enhancing and efficiency-improving strategies. This study...
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Pengaruh Resource-Based View terhadap Innovation Performance pada UMKM Ekspor: Peran Moderasi Government Information Access: Studi Kasus pada CV. Delta Raya
Rina Maretasari
; Sudarmiatin Sudarmiatin
; Puji Handayati
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 2
(2025)
This study aims to analyze the influence of Resource-Based View (RBV) on innovation performance in Micro, Small, and Medium Enterprises (MSMEs) that have expanded internationally, with government information access as a moderation variable. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The object of the research is CV. Delta Raya, an MSME in the furniture sector from Batu City that has successfully penetrated the export mark...
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Export MSME Case Study: Coffee Wood Dog Chew – Transforming Waste into Global Market Opportunity
Iradah Rahman
; Sudarmiatin Sudarmiatin
; Puji Handayati
International Journal of Management and Strategic Business Leadership
Vol 2
, No 2
(2025)
Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced....
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The Role of Fintech in SME Financing: A Bibliometric Review
Muchamad Rizky Fauzi
; Puji Handayati
; Ely Siswanto
International Journal of Economics, Commerce, and Management
Vol 2
, No 2
(2025)
The rapid growth of financial technology (fintech) has significantly transformed the funding landscape for Small and Medium Enterprises (SMEs), offering innovative financial solutions beyond traditional banking institutions. This study presents a bibliometric analysis of fintech’s role in SME financing, identifying emerging trends and research gaps. Utilizing bibliographic coupling and co-occurrence network analysis, data from Scopus were analyzed to uncover the intellectual structure and evolut...
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