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Menampilkan 1–4 dari 4 artikel
Analysis of Determinants of Export Performance of Indonesian Fashion SMEs from the Perspectives of the Resource-Based View and Internationalisation Theory
Rita Anggraini Rahayu
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Management
Vol 3
, No 2
(2026)
Indonesian fashion SMEs have significant export opportunities, but their export performance remains suboptimal as not all businesses are able to convert innovation, digitalisation, and market orientation into tangible international competitiveness. This study aims to analyse the determinants of Indonesian fashion SMEs’ export performance from the perspectives of the Resource-Based View and Internationalisation Theory. The study employs an explanatory quantitative approach using a cross-sectional...
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The Role of Higher Education Institutions in Strengthening Social Entrepreneurship Ecosystems: A Mixed-Method Study in Malang Raya, Indonesia
Rita Anggraini Rahayu
; Sudarmiatin Sudarmiatin
; Naswan Suharsono
; Puji Handayati
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study investigates the role of higher education institutions (HEIs) in strengthening social entrepreneurship ecosystems in Malang Raya, Indonesia. Using an explanatory sequential mixed-method design, quantitative data were collected from 100–150 respondents representing key ecosystem actors, including faculty members, students, social entrepreneurs, supporting institutions, and government stakeholders. Quantitative data were analyzed using Structural Equation Modeling (SEM) with LISREL soft...
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Competitive Advantage of SMEs through Differentiation and Digitalization: A Case Study of Ash Scarf
Rita Anggraini Rahayu
; Sudarmiatin Sudarmiatin
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
This article discusses the concept of competitive advantage and its application in SMEs, with a case study on Ash Scarf, an SME in the hijab fashion industry. This study analyzes how Ash Scarf builds competitive advantage through differentiation and digitalization strategies. By referring to theories from Michael Porter and other experts, this research evaluates how Ash Scarf utilizes product uniqueness, customer service, and digital technology to compete in a competitive market. The research fi...
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Digital Business Transformation in SMEs: A Case Study of Ash Scarf
Rita Anggraini Rahayu
; Budi Eko Soetjipto
International Journal of Management and Strategic Business Leadership
Vol 2
, No 2
(2025)
This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysi...
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