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Empowering Local Human Resources in the Internationalization Process: A Qualitative Study of Coffee-Based MSMEs
International Journal of Economics, Commerce, and Management
Vol 3
, No 2
(2026)
This study aims to examine the empowerment of local human resources as a strategic asset in the internationalization process of MSMEs in Sumber Wandhe Wonosalam, Jombang, East Java. This study employs a qualitative case study approach to facilitate the investigation of complex research phenomena, evaluate various perspectives, identify contributing factors, and generate a broad overview. The study indicates that success in internationalization requires a combination of capabilities that can meet...
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The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct o...
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Innovative Strategies for SMEs in East Java: Boosting Competitiveness Through Digital Marketing and E-Commerce
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 2
(2026)
This study aims to analyze innovative strategies that can be implemented by Micro, Small, and Medium Enterprises (MSMEs) in East Java to improve competitiveness through digital marketing and e-commerce. This study uses a descriptive qualitative approach with a library research method by reviewing various scientific literature, government reports, and previous studies related to MSME innovation and digital transformation. The results of the study indicate that digital marketing and e-commerce inn...
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Internationalization Strategy for SMEs thru SWOT and PESTEL Analysis: A Case Study of PT Mujnah Kemiri Lombok
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 2
(2026)
This study aims to analyze the internationalization strategy of SMEs through the integration of SWOT and PESTEL analysis, using a case study of PT Mujnah Kemiri Lombok. SMEs play an important role in the national economy; however, in the process of expanding into international markets, they face various challenges from both internal and external factors that need to be comprehensively identified. Therefore, a strategic analysis is required to understand the factors influencing the success of int...
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DINAMIKA KONTRAK KERJA WAKTU TERTENTU DALAM UU CIPTA KERJA EVALUASI PERUBAHAN REGULASI DAN IMPLIKASINYA TERHADAP PERLINDUNGAN HUKUM PEKERJA DI INDONESIA
DINAMIKA HUKUM
Vol 27
, No 1
(2026)
This study critically examines the transformation of the regulatory framework governing Fixed-Term Employment Agreements (Perjanjian Kerja Waktu Tertentu/PKWT) following the enactment of Indonesia’s Job Creation Law and its implications for workers’ legal protection. The research focuses on the paradigm shift from a worker-protection-oriented model toward labor market flexibility and its impact on employment security. Using a normative juridical approach, this study employs comparative legal ana...
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Strategic Capabilities and SME Internationalization: The Effects of Innovation and Digitalization among Indonesian SMEs
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
Small and medium-sized enterprises (SMEs) play a central role in the Indonesian economy, yet their internationalization remains limited. This condition indicates that many SMEs have not fully transformed innovation and digitalization into strategic capabilities that support broader market expansion. This study examines the effects of innovation and digitalization on SME internationalization from the strategic capability perspective. A quantitative explanatory design with a cross-sectional survey...
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The Impact of Product Innovation and Digital Capabilities on the International Competitiveness of Indonesian Culinary SMEs
International Journal of Management Science and Entrepreneurship
Vol 3
, No 2
(2026)
The international competitiveness of Indonesian fashion SMEs still faces challenges, despite the sector having a large business base, strong export opportunities, and increasingly widespread access to digital technology. In this context, product innovation and digital capabilities are viewed as strategic resources that can strengthen SMEs’ ability to adapt and compete in broader markets. This study aims to analyse the influence of product innovation and digital capabilities on the international...
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A Model for the Internationalisation Strategy of SMEs Based on Innovation and Digital Transformation in the Era of the Global Economy
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
The internationalisation of SMEs in the era of the global economy is still faced with low strategic readiness, limited innovation capacity, and sub-optimal digital transformation. This study aims to test a model of SME internationalisation strategy based on innovation and digital transformation. The study employs a quantitative approach using a cross-sectional survey design involving 200 owners or key managers of SMEs in East Java, selected through purposive sampling. Data were analysed using SE...
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Analysis of Determinants of Export Performance of Indonesian Fashion SMEs from the Perspectives of the Resource-Based View and Internationalisation Theory
International Journal of Management
Vol 3
, No 2
(2026)
Indonesian fashion SMEs have significant export opportunities, but their export performance remains suboptimal as not all businesses are able to convert innovation, digitalisation, and market orientation into tangible international competitiveness. This study aims to analyse the determinants of Indonesian fashion SMEs’ export performance from the perspectives of the Resource-Based View and Internationalisation Theory. The study employs an explanatory quantitative approach using a cross-sectional...
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Digital Transformation as a Catalyst for the Success of Health-Related SMEs Going International in Indonesia: A SEM-PLS Analysis Model
International Journal of Management and Strategic Business Leadership
Vol 3
, No 2
(2026)
Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owne...
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