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Menampilkan 1–10 dari 28 artikel
The Influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on Hijab Azzura Purchase Decisions: A Case Study of the Community of Garu II, Harjosari I, Medan Amplas
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
This research aims to examine the influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on the purchasing decisions of Hijab Azzura among the community of Garu II Harjosari I Medan Amplas. This study uses a quantitative research method with a questionnaire research design. The subject of this research is Hijab Azzura, and the object of the study is consumers who purchase Hijab Azzura, totaling 97 respondents. Data collection techniques include observation, questionnai...
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Penerapan Layanan Bimbingan Kelompok dalam Membentuk Konsep Diri Positif Siswa Pengguna Media Sosial
Damai : Jurnal Pendidikan Agama Kristen dan Filsafat
Vol 3
, No 1
(2026)
This research aims to examine the implementation of group guidance services in developing a positive self-concept among students who actively use social media. The rapid development of digital technology has positioned social media as a space for self-expression, yet uncontrolled use often leads to negative social comparisons that distort adolescents' self-perception. This study employed a qualitative approach with a descriptive design. Data were collected through deep interviews, observations,...
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Stigma Layanan Konseling Sekolah pada Remaja Pengguna Aktif Platform Kesehatan Mental Digital
Yulianti Manik Allo
; Paska La'lang
; Yulianti Yulianti
; Dita Priskia Nivo Tangkelayuk
; Fitrawanti Suba
; Asrianti Asrianti
Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik
Vol 4
, No 1
(2026)
This study examines the paradoxical phenomenon among adolescents who actively consume mental health content on digital platforms such as Instagram and TikTok but are reluctant to utilize freely available school counseling services. The research aims to identify specific forms of stigma that hinder adolescents from utilizing school counseling services and analyze them using Erving Goffman's stigma theory. The research method employs a qualitative approach with a library research design, analyzing...
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The Influence of Store Atmosphere, Brand Awareness, and Lifestyle on Fashion Purchase Decisions at Kobapa Store, Delitua District
International Journal of Economics, Commerce, and Management
Vol 3
, No 1
(2026)
This research aims to examine the influence of store atmosphere, brand awareness, and lifestyle on purchasing decisions at Kobapa Store in Delitua District. This study uses a quantitative research method with a questionnaire research design. The subject of this research is the products of Kobapa Store, and the object of the study is consumers who purchase products at Kobapa Store, totaling 97 respondents. Data collection techniques include observation, questionnaires, and documentation. Data ana...
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Strategi Role Playing dalam Membangun Karakter Siswa di Era Digital
Sukacita : Jurnal Pendidikan Iman Kristen
Vol 2
, No 4
(2025)
The advancement of digital technology has brought crucial impacts on the transformation of the learning process and the formation of student identity. Teachers as educators are required to have appropriate strategies to ensure that technological progress can be utilized positively in character building. This study aims to identify and evaluate teachers' pedagogical strategies implemented in shaping students' character integrity in the context of the digital era. The method used was a literature...
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Pemanfaatan Strategi Omnichannel dalam Transformasi Digital Marketing PT. Yakult Indonesia Persada
Raihan Maulana, Adi Artanta
; Zaky, Afif Amar
; Magfiroh, Ayuk
; Diva, Marcellina Mutiara
; Pratama, Randy
; Riyono Riyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 5
(2025)
The development of digital technology has driven a significant transformation in the company's marketing strategy, including in the health beverage sector. This study aims to examine the use of omnichannel strategies in supporting digital marketing in PT. Yakult Indonesia Persada. The method used is descriptive observation with a focus on the integration of digital marketing channels and traditional distribution. The results show that the implementation of an omnichannel strategy is able to crea...
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The Use of ELSA Speak Application to Improve Pronunciation Accuracy of Ninth Graders at SMPN 1 Gondang
Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya
Vol 3
, No 2
(2025)
This study examines the effectiveness of the ELSA Speak application in improving the English language skills of ninth-grade students at SMPN 1 Gondang. The problem addressed is students' pronunciation skills. The purpose of this study was to understand the learning growth before and after the use of the application, as well as to assess the value of technology in English teaching. This study used a quantitative approach with a pre-experimental design consisting of one group pre-test and post-tes...
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Pemanfaatan Limbah Botol Plastik untuk Pembuatan Buket Bunga sebagai Peluang Berwirausaha
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
Plastic bottle waste is a leftover material that is no longer used from human activities. Flower bouquet has become one of the necessities, especially for teenagers to adults. Comparison of the price of a bouquet of real flowers and artificial flowers is quite expensive, making a bouquet of flowers from plastic bottle waste a new innovation. The purpose of this study was to determine the process of making a flower bouquet, determine product validation, determine the public acceptance of the prod...
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Pemberdayaan Umat Buddha di Jawa Tengah: Studi Kuantitatif tentang Budaya, Praktik Keagamaan, dan Pengembangan Komunitas
Jurnal Budi Pekerti Agama Buddha
Vol 3
, No 2
(2025)
This study aims to identify and analyze the potential of Buddhist communities in Central Java Province in order to strengthen religious identity and enhance their social engagement as a minority group within a multicultural society. The study employs a quantitative approach, collecting data from 376 respondents through a structured questionnaire. The collected data were analyzed using descriptive statistical techniques and Pearson correlation analysis to examine the relationships among the studi...
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Service Innovation Strategy in Improving Service Quality at The Badan Pertanahan Nasional (BPN) Medan
Reika Dasha Mihwa
; Yayuk Yuliana
; Nurul Habibah
; Putri Mita Azhari
; Nur Elsa Harahap
; Nur Aisyah Pratiwi
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This research aims to analyze service innovation strategies that can be applied at the National Land Agency (BPN) Medan in an effort to improve the quality of services to the public. In the digital era and with increasing public expectations, BPN Medan faces challenges in adapting and innovating to provide more efficient and effective services. The research method used is a combination of qualitative and quantitative approaches, with data collection through surveys, interviews, and document anal...
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