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Menampilkan 1–3 dari 3 artikel
The Influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on Hijab Azzura Purchase Decisions: A Case Study of the Community of Garu II, Harjosari I, Medan Amplas
Putri Mita Azhari
; Arief Hadian
; Yayuk Yuliana
; Emelia Rahmadany Putri Gami
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
This research aims to examine the influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on the purchasing decisions of Hijab Azzura among the community of Garu II Harjosari I Medan Amplas. This study uses a quantitative research method with a questionnaire research design. The subject of this research is Hijab Azzura, and the object of the study is consumers who purchase Hijab Azzura, totaling 97 respondents. Data collection techniques include observation, questionnai...
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The Influence of Store Atmosphere, Brand Awareness, and Lifestyle on Fashion Purchase Decisions at Kobapa Store, Delitua District
Reika Dasha Mihwa
; Arief Hadian
; Yayuk Yuliana
; Mutawaqil Bilah Tumanggor
International Journal of Economics, Commerce, and Management
Vol 3
, No 1
(2026)
This research aims to examine the influence of store atmosphere, brand awareness, and lifestyle on purchasing decisions at Kobapa Store in Delitua District. This study uses a quantitative research method with a questionnaire research design. The subject of this research is the products of Kobapa Store, and the object of the study is consumers who purchase products at Kobapa Store, totaling 97 respondents. Data collection techniques include observation, questionnaires, and documentation. Data ana...
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Service Innovation Strategy in Improving Service Quality at The Badan Pertanahan Nasional (BPN) Medan
Reika Dasha Mihwa
; Yayuk Yuliana
; Nurul Habibah
; Putri Mita Azhari
; Nur Elsa Harahap
; Nur Aisyah Pratiwi
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This research aims to analyze service innovation strategies that can be applied at the National Land Agency (BPN) Medan in an effort to improve the quality of services to the public. In the digital era and with increasing public expectations, BPN Medan faces challenges in adapting and innovating to provide more efficient and effective services. The research method used is a combination of qualitative and quantitative approaches, with data collection through surveys, interviews, and document anal...
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