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Menampilkan 1–3 dari 3 artikel
The Influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on Hijab Azzura Purchase Decisions: A Case Study of the Community of Garu II, Harjosari I, Medan Amplas
Putri Mita Azhari
; Arief Hadian
; Yayuk Yuliana
; Emelia Rahmadany Putri Gami
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
This research aims to examine the influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on the purchasing decisions of Hijab Azzura among the community of Garu II Harjosari I Medan Amplas. This study uses a quantitative research method with a questionnaire research design. The subject of this research is Hijab Azzura, and the object of the study is consumers who purchase Hijab Azzura, totaling 97 respondents. Data collection techniques include observation, questionnai...
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The Influence of Store Atmosphere, Brand Awareness, and Lifestyle on Fashion Purchase Decisions at Kobapa Store, Delitua District
Reika Dasha Mihwa
; Arief Hadian
; Yayuk Yuliana
; Mutawaqil Bilah Tumanggor
International Journal of Economics, Commerce, and Management
Vol 3
, No 1
(2026)
This research aims to examine the influence of store atmosphere, brand awareness, and lifestyle on purchasing decisions at Kobapa Store in Delitua District. This study uses a quantitative research method with a questionnaire research design. The subject of this research is the products of Kobapa Store, and the object of the study is consumers who purchase products at Kobapa Store, totaling 97 respondents. Data collection techniques include observation, questionnaires, and documentation. Data ana...
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The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas
Afni Suhaida
; Mhd. Dani Habra
; Sari Wulandari
; Arief Hadian
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires...
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