This activity aims to analyze the potential of potato farming in Ngadiwono Village, examine the role of MSMEs in processing local agricultural products, and explore the use of digital marketing to increase the competitiveness of processed potato products. Methods in the community service program in Ngadiwono Village: first, conducting observations of MSME players who produce potatoes; second, delivering work programs; third, preparing the necessary materials and tools; fourth, explaining how to make products; and finally, developing a marketing process for innovated potato products. The results of this activity made residents interested in making and processing potatoes into Ngaditatoes products and marketing them.
 

The study aims to find a structural fit model related to students’ readiness to face the digital economy in the perspective of irrational behavioral economic theory. The study uses quantitative Explanatory research with a population of undergraduate students of Economics Education at the East Java PGRI College and uses a proportional random sampling with total of 351 students. Data were collected by questionnaires using linkert scale and were analysed by SEM-PLS data analysis . The findings show that digital economic skills don’t significantly mediate the relationship between herd behavior, loss aversion, and student readiness. However, the digital economy succeeded in mediating the influence of confirmation bias on student readiness because of helped reduce the impact of confirmation bias on student readiness by offering access to diverse information and developing critical thinking skills. This study contributes are become theoretical literature on the functional relationship between irrational behavior, digital economic skills, social support and student readiness studied in the context of behavioral economics. It can be a reference for developing educational models in digital era learning and reference for further researchers to develop appropriate policy recommendations by involving several related stakeholders.

Islamic boarding schools not only act as centers of religious education, but also as agents of community economic movement. This study examines the role of Al-Amanah 2 Islamic Boarding School, Mojokrapak, Jombang in strengthening the economy of the surrounding community through a qualitative descriptive approach. Data were collected through observation, in-depth interviews with caregivers, administrators, and the community, as well as document analysis. The results of the study revealed that the Islamic boarding school succeeded in creating jobs, facilitating small community businesses, and building economic synergy between students and local business actors. Business units such as minimarkets, canteens, and local product exhibitions are real evidence of the contribution of Islamic boarding schools in increasing community income. SWOT analysis shows that Islamic boarding schools have great potential to develop a community-based economy, despite facing challenges such as lack of product innovation and market competition. This study concludes that Al-Amanah 2 Islamic Boarding School has become a catalyst for local economic development through a collaborative approach and empowerment based on Islamic values. The recommendation of this study is to strengthen entrepreneurship training programs and develop a wider market network to ensure the sustainability of community economic empowerment.

Literacy and numeracy programs play a crucial role in improving education quality, especially at the elementary school level. This study aims to optimize literacy and numeracy programs through a structured mentoring approach at SDN Grujugan Larangan, Larangan Luar Village, Larangan Subdistrict, Pamekasan Regency. The research method used is action research with qualitative and quantitative approaches. The qualitative approach is used to understand teachers' and students' perceptions of the mentoring program, while the quantitative approach is applied to measure the improvement in students' literacy and numeracy skills after participating in the program. The results indicate that structured mentoring significantly enhances students' literacy and numeracy skills, as evidenced by the increased average scores in reading, writing, and arithmetic. Furthermore, active teacher involvement in the mentoring process contributes to the program's success. Thus, implementing a structured mentoring program can be an effective model to improve the quality of primary education in rural areas.

This research aims to test and analyze Digital Marketing, Product Quality and Price on Yamaha Mustika Motor Purchase Decisions in South Tangerang. This type of research is quantitative. The population in this study is unknown. The sample used in this research was 97 respondents, using the accidental sampling method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 22 program and Microsoft Excel 2021. The research results show that in digital marketing, product quality and price have a significant effect on purchasing decisions.

Purpose: This research aims to develop a system interface design solution to address the university’s knowledge management problem with exam proctors. Developing a knowledge management system is expected to maintain the integrity of examinees and reduce the risk of plagiarism. This research identifies user needs in business processes and maps them to relevant features based on previous research.
Methods: This research adopted a user-centered design methodology in developing interface design solutions, which consisted of four stages: understanding the context of use, specifying user requirements, designing solutions, and evaluating against requirements. Semi-structured interviews were used for data collection, and a system usability scale (SUS) questionnaire was employed for design solution evaluation.
Result: This research identified the needs of business processes in higher education in the context of exam proctors and mapped them to a suitable feature solution. Recommendations for information architecture and knowledge management system design implementation in higher education were also provided. This research achieved a SUS score of 74.8, indicating that the developed system met users’ needs.
Novelty: This research provides a practical implementation of developing a knowledge management system in higher education with user-centered design.

This study aims to (1) describe the characteristics of e-LKPD based on realistic mathematics education on system of linear equations with three variables oriented towards critical thinking skills and self-efficacy of vocational school students, (2) describe the feasibility of e-LKPD based on realistic mathematics education on system of linear equations with three variables oriented towards critical thinking skills and self-efficacy of vocational school students in terms of validity,  practicality and effectiveness. This type of research is research and development (Research and Development) with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The research subjects were 34 students of class X TKP SMKN 2 Tarakan. In this research, One Group Pretest - Posttest Design was used. The research instruments used were validation sheets, practicality assessment sheets by teachers and students, learning implementation observation sheets, critical thinking ability tests and self-efficacy questionnaires. The results of the research show: (1) the e-LKPD developed contains characteristics found in the RME approach to the material of on system of linear equations with three variables oriented towards critical thinking skills and self-efficacy. The characteristics contained in RME-based e-LKPD include integrated learning, use of context, mathematization and construction processes and interactivity. (2) the RME-based e-LKPD developed meets the criteria for feasibility in terms of validity aspects with a percentage of feasibility according to material experts of 93.4% and media experts of 98.9% with the validation result criteria being very feasible; practicality with a very practical category based on the results of student and teacher responses; effectiveness based on critical thinking skills with classical completeness of students reaching 82.4%, the results of the T-test paired samples-test with a significance level of 5% obtained that there was an influence on students' critical thinking skills after treatment using RME-based e-LKPD, the N-Gain result was 0.73 with a high category, and the effectiveness of e-LKPD on self-efficacy with an increase in each self-efficacy indicator,  the N-Gain result was 0.3 in the moderate category, and the results of the Wilcoxon test on self-efficacy data with a significance level of 5%, it was obtained that there was an influence on students' self-efficacy after treatment using RME-based e-LKPD.

Currently, the beauty trend has made many skincare business emerge, one of which skincare brand is Skintific, which managed to occupy the top position in skincare sales in 2024. This study aims to determine the effect of E-WOM, Product Quality and Price Perception on purchasing decisions. The population in this study were Skintific consumers, Budi Luhur University student class of 2021 in Jakarta. In this study using a survey methodin the form of a questionnaire consisting of 94 respondents, using non probability sampling technique with purposive sampling method. The results of this study indicate that E-WOM has a significant effect on purchasing decisions, Product Quality affects purchasing decisions, and Price Perception affects purchasing decisions.

This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satisfaction, while the Promotion variable has a significant effect on customer satisfaction, and the price variable has a significant effect on customer satisfaction. The results of this study are expected to increase customer satisfaction in adidas sneakers.

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.