Background: The world’s elderly population is predicted to increase very quickly in 2020. Based on Susenas and Sakernas data, namely 12,2% in 2020 to 12,71% in 2021.The aging process will affect physical and mental changes in the elderly which results in a decrease in body resistance so that it is susceptible to various diseases and the most common is hypertension. Purpose: To determine changes in blood pressure in elderly patients with hypertension before and after walking activities. Methods: This application uses a descriptive case study by observing 2 female respondents aged 61-64 years who are given the implementation of walking for 20 minutes. Result: After the application of walking for 20 minutes for 3 consecutive days a week there was a decrease in blood pressure. Responden 1 with an average decrease in systolic pressure of 1 mmHg, diastolic 3 mmHg. Responden 2 average decrease in systolic blood pressure 2,3 mmHg, diastolic 0,6 mmHg. Conclusion: Walking for 20 minutes for 3 days a week can reduce blood pressure in elderly people with hypertension.

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.
 
 

Melihat banyaknya usaha saat ini membuat persaingan semakin kompetitif, hal ini menyebabkan para pelaku usaha gencar melakukan branding produk untuk mendapatkan pelanggan baru dan mempertahankan pelanggan lama. Penulisan artikel ini bertujuan untuk mengetahui branding produk yang dilakukan oleh UMKM Kopi Toktok Indonesia dalam mempertahankan loyalitas pelanggan, metode yang digunakan dalam penulisan ini yaitu metode deskriptif dan observatif. Hasil penulisan ini menunjukan bahwa branding produk sangat berpengaruh terhadap kesuksesan suatu usaha terutama dalam mempertahankan loyalitas pelanggan, seperti yang dilakukan oleh Divisi Marketing Kopi Toktok Indonesia dalam mempertahankan loyalitas pelaggan dengan cara membranding produk pada varian dan packaging. Kopi Toktok Indonesia sukses dalam membranding produknya dengan mengeluarkan berbagai macam varian, dan berbagai macam ukuran kemasan, hal ini bertujuan untuk memberikan kepercayaan kepada konsumen dan sebagai wujud suatu bentuk tanggung jawab dalam mempertahankan loyalitas pelanggan Kopi Toktok Indonesia.

KKN or Kuliah Kerja Nyata is mandatory program held by college. KKN Kolaboratif is program organized by the Jember Regency government with 18 college. The work program carried out by KKN Kolaboratif 236 is based on the problems that exist in the Tegalgede, such as the low level of public awareness in managing inorganic waste, the high level of use of inorganic waste, and the lack of digital UMKM marketing. That program aims to make the public aware of the separation of inorganic waste so that it can be recycled again and to help introduce and market UMKM products for Tegalgede digitally. The activities waste sorting competition also invited WCDI (World Clean Up Day Indonesia) and BSI (Bank Sampah Induk) to discuss determining the category of inorganic waste to be contested and related to the process of evaluating and transporting the results of the competition. The results were 14 RTs took part in the competition. Another  program, the creation of e-catalog in collaboration with 20 UMKM in Tegalgede to enter their data into the catalog. The implication of this community service activity is that it can help residents to understand more about inorganic waste and make easier to access UMKM.
 

Abstract. Character education is a process and an attempt to apply religious, moral, and ethical values to students through science. Every child has good potential since birth, but this potential must be continuously honed and socialized properly so that the character of each child is formed and develops optimally. In this digital era, children can easily access various information using digital media. This can have both positive and negative impacts. Therefore, an educator, parents and adult community are tasked with guiding and supervising what children do with digital media. The purpose of the study was to determine the role of education in instilling good and positive character in children in the digital era. The research method uses a literature review design (researchers compare the results of several studies from existing articles or journals). The results showed that character will be formed if the activity is repeated regularly until it becomes a habit.Keywords: Character Education, Digital Age, Elementary School
 
Abstrak. Pendidikan karakter merupakan suatu proses dan sebuah usaha untuk menerapkan nilai-nilai agama, moral, dan etika pada peserta didik melalui ilmu pengetahuan. Setiap anak memiliki potensi yang baik sejak lahir, namun potensi tersebut harus terus diasah dan disosialisasikan dengan baik agar karakter setiap anak terbentuk dan berkembang secara maksimal. Di zaman serba digital ini, anak dengan mudahnya mengakses berbagai informasi menggunakan media digital. Hal ini dapat menimbulkan dampak yang positif dan negatif. Oleh sebab itu seorang pendidik, orang tua dan masyarakat dewasa memiliki tugas untuk bisa membimbing dan mengawasi apa yang anak lakukan dengan media digital. Tujuan penelitian untuk mengetahui peran pendidikan dalam menanamkan karakter yang baik & positif pada anak di era digital. Metode penelitian memakai design literature review (peneliti membandingkan hasil beberapa penelitian dari artikel atau jurnal yang ada). Hasil penelitian menunjukkan karakter akan terbentuk jika aktivitas dilakukan berulang-ulang secara rutin hingga menjadi suatu kebiasaan.Kata kunci: Pendidikan Karakter, Era Digital, Sekolah Dasar

Community service activities carried out are in the form of assistance for UMKM "home made bread business" in terms of managing finances using accounting standards. The mentoring program offered is in the form of 1) simple financial management training for home made bread business owners.

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires.  The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

Writing and publishing scientific papers is something that is not only important for researchers, but also for teachers who teach in junior high to high school related to the need to increase teacher professionalism. Therefore, this study aims to analyze the need for training in the ability to write scientific articles in English teachers. This research employs mixed methods whereby quantitative data analysis will be supported by qualitative analysis. Purposive random sampling was used in the selection of research respondents which involved 30 teachers as a sample of a total of 150 English teacher population. This analysis was carried out based on the factors that can affect the difficulty of the process of writing scientific papers including the writing environment; obstacles caused by the topic of writing; the author’s motivation; and the processes, knowledge, and skills involved in writing. The results of this study are expected to be able to become a reference in developing writing training, especially for English teachers and can be an evaluation for teachers about the actions that must be taken to develop the ability to write scientific pap
 

Enhancing the quality of education involves fostering strong literacy skills, not only in academic aspects but also in understanding, processing, and conveying information. In the midst of globalization and technology, literacy skills have become increasingly important in facing the changes of the times. This study aims to develop a playful learning approach that encourages enjoyable literacy activities in Desa Sokawati. Employing a qualitative approach with an action research design, this study engages children, educators, parents, and the community in Desa Sokawati. Engaging literacy activities tailored to the characteristics of children are designed based on surveys and interviews. Once planned, these literacy activities are implemented in KB, TK, and SD classes. Observations of children's and educators' responses are conducted during the implementation phase. The results indicate that the playful learning approach is effective in fostering enjoyable literacy activities in Desa Sokawati. Children are engaged in various activities that combine creativity, art, and learning. By developing an approach that suits the characteristics of children and the local potential, this study aims to provide practical guidance for educators, parents, and the community in enhancing children's literacy in Desa Sokawati. Furthermore, this research contributes to the development of sustainable literacy-based education in rural areas.
 

Bullying behavior from time to time continues to be a thing that haunts Indonesian children, especially in the Elementary School (SD) environment. This activity aims to provide information about bullying and prevention efforts, so as to avoid bullying and prevent bullying from happening again. The method used in this activity is in the form of counseling using PowerPoint media and videos as learning aids. The results show that there is still a lack of knowledge of students about bullying including the forms and types of bullying and their impacts and in fact these actions are often carried out without realizing it. Through this counseling method students can easily understand bullying so they can avoid doing it and prevent bullying from happening again.