The purpose of this study is to ascertain how purchasing decisions are impacted by brand ambassadors, brand personalities, and the Korean wave. Utilizing quantitative methodology, data sources were gathered by means of questionnaire distribution. Students from the 2020 class at Budi Luhur University made up the study's population. Purposive sampling, a non-probability sampling approach, was used in the sampling process to gather 100 respondents using the Slovin formula. The findings indicated that purchasing decisions are significantly influenced by brand ambassadors, by brand personalities, and by the Korean Wave phenomena

This service focuses on strengthening the prohibition of alcohol among students of SMAN 2 Palangka Rayat through the use of canva application-based posters. This service was conducted in response to the challages of alcohol abuse among teenagers and the need is Service Learning, whic involves preparation, planning, and implementation stages. This service activity was aimed at Muslim students from class XI 2 and XI 3. The result of the service showed an increase in students digital skills, creaticity in designing posters, enthuasiasm for the liquor prohibiton campaign, and a better understanding of the dangers. In conclusion, this activity succeeded in raising students awareness about the dangers of alcohol through a creative an interactive approach, while developing graphic design skills and digital literacy.

Impoliteness is defined as communicative behavior that is intended to cause offense, social disruption, or emotional harm. The description that occurs not only in social life but can found in the film, which used by the characters. Culpeper divided three functions of impoliteness there are affective, coercive, and entertaining. This research aims to analyze the functions of impoliteness which found in the movie Pearl Harbor.The method used to analyze and collecting data which found and contained in the Pearl Harbor movie through descriptive qualitative methods, using Spradley 1980 theory. This research used data collection from the dialogues between characters in the movie. The result of this analysis shows that the researcher found three functions of impoliteness proposed by Culpeper. Three functions of impoliteness were found in this movie with two functions having the same data, namely affective and coercive. Because of the war setting so that these two functions are the most suitable to use and researcher also found one function of entertaining. The conclusion of this research that based on the background of war, then in this movie it is very suitable to be researched using impoliteness. In war usually raises conflict and tension where it can lead to impoliteness. The more tension there is in the movie, the more impoliteness is used.  
 

This research aims to examine the influence of price perceptions, product quality and service quality on purchasing decisions.  Sampling in this study used a purposive sampling technique with a total of 135 respondents.  Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2019 software and SPSS version 26 software. The research method used was multiple linear regression.  The results of this research show that the variables of price perception, product quality and service quality have a positive and significant effect on purchasing decisions.  The results of the research are expected to provide information that perceptions of price, product quality and service quality can improve consumer purchasing decisions for Kopi Dari Hati Petrocafe.

Currently, the food & beverages business faces intense competition in Indonesia, one of which is in selling donuts. Dunkin is a company in the food & beverages sector that sells donuts as its main product. This study is motivated by Dunkin experiencing a slowdown in growth, which is supported by J.Co as its main competitor, expanding with additional product varieties and branches in Indonesia. Moreover. The author's objective in this research is to understand the influence of Brand Image, price perception, and promotion on purchase decisions, and to identify alternative solutions to address the increasing purchase decision issue. The research method employed is quantitative associative, collecting questionnaire data from 100 respondents who are Dunkin customers at the Metro Permata branch in Tangerang, using the Lemeshow formula due to an unknown exact population size. SPSS 25 was used to process the data. Based on the findings of this research, it shows that Brand Image, price perception have an influence on purchase decisions, and promotion does not have an influence on purchase decisions.

There are so many food and beverage (fnb) businesses competing in Indonesia, one of which is Haus! that is still surviving today. The aim of this study is to assess the impact of Brand Image, Co-Branding, and Celebrity Endorsement on purchasing decisions. The population under investigation consists of consumers of Haus! Graha Raya in South Tangerang. This study utilizes a survey method involving 96 respondents selected using non-probability sampling techniques, specifically purposive sampling. Data analysis was conducted using SPSS version 26. All variables tested have met validity and reliability standards and have passed classical assumption tests, making the study deemed appropriate. The research findings reveal that Brand Image, Co-Branding, and Celebrity Endorsement have a significant impact on the purchasing decisions of Haus! Graha Raya consumers in South Tangerang.

Language serves as a crucial instrument for shaping communication and fostering understanding across diverse contexts. Effective text organization can prevent misunderstandings, making a deep understanding of English text systems and structures essential. Discourse analysis, which examines language use in social contexts to create meaning and facilitate communication, is vital for appreciating the subtleties of language and the strategies employed by speakers and writers. This study focuses on the role of references within discourse. Using Jane Austen’s Persuasion as a data source, this research applies Halliday and Hasan’s (1976) framework to analyze the types of anaphoric and cataphoric references. Through a descriptive qualitative methodology and document analysis, the study identifies a higher frequency of anaphoric references compared to cataphoric ones. This analysis provides insights into Austen’s storytelling techniques.

Pesawat terbang adalah moda transportasi tercepat dengan jangkauan hingga antar benua, menjadikannya pilihan utama untuk perjalanan jarak jauh. Meskipun peluang kecelakaan pesawat sangat kecil, yaitu rata-rata 4 kali dalam 1 juta jam terbang dampaknya sangat fatal bagi penumpang, dengan peluang selamat hanya 24% Penyebab utama kecelakaan pesawat umumnya berasal dari tiga faktor: teknis, cuaca, dan kesalahan manusia (human error). Perawatan pesawat dilakukan secara rutin (scheduled maintenance) dan non-rutin (non-scheduled maintenance) berdasarkan interval waktu yang telah ditentukan. Ada berbagai sumber daya yang digunakan untuk sistem kelistrikan pesawat, termasuk generator mesin, unit daya tambahan (APU), daya eksternal, dan udara ram turbin. Penelitian ini bertujuan untuk mengukur tingkat bahaya dalam kondisi penerbangan saat terjadi gangguan pada sistem kelistrikan, mengevaluasi pengaruh performa pesawat terhadap keandalan sistem kelistrikan, serta menilai peran kemajuan teknologi pembangkit listrik terhadap keselamatan penerbangan. Penelitian dilakukan di Hanggar Batam Aero Teknik, Kecamatan Nongsa, Kota Batam, dengan menggunakan metode analisis data kualitatif. Hasil penelitian menunjukkan bahwa kegagalan sistem kelistrikan pada pesawat meliputi kegagalan pada sistem pembangkit dan distribusi. Terdapat komponen dalam sistem distribusi yang, jika rusak, dapat menyebabkan kegagalan kelistrikan yang signifikan. Sistem pembangkit listrik pada pesawat saling mendukung, sehingga perawatan komponen kelistrikan harus dilakukan tepat waktu dan sebaik mungkin.

Penelitian ini bertujuan untuk meningkatkan kompetensi guru dalam mengembangkan modul pembelajaran diferensiasi di SMP Negeri I Kemang. Metode penelitian yang digunakan adalah penelitian tindakan sekolah, melibatkan 28 guru mata pelajaran, dengan data yang dikumpulkan melalui observasi, kuesioner, dan wawancara. Temuan menunjukkan bahwa beberapa guru belum menyiapkan modul pembelajaran atau mengikuti alur modul yang telah dibuat. Untuk mengatasi masalah ini, dilakukan pembinaan, konseling, dan pendampingan. Hasilnya menunjukkan peningkatan kinerja guru secara keseluruhan, dengan peningkatan kompetensi yang signifikan dari siklus I ke siklus II. Meskipun ada kemajuan ini, beberapa guru masih memerlukan perhatian lebih lanjut. Penelitian ini menyoroti kebutuhan akan dukungan dan pengawasan berkelanjutan terhadap modul pengajaran diferensiasi untuk meningkatkan kualitas pembelajaran dan hasil belajar siswa. Penelitian ini menunjukkan bahwa peningkatan kompetensi guru dalam pengembangan modul berdampak positif terhadap kualitas pembelajaran dan pencapaian siswa. Upaya dan dukungan terus-menerus sangat penting untuk perbaikan yang berkelanjutan. Temuan ini dapat menjadi panduan bagi sekolah dan pemangku kepentingan dalam meningkatkan kualitas pendidikan.
Keywords: Kompetensi guru, Modul Ajar, Pembelajaran berdiferensiasi

Islamic Cultural History lessons at MI PSM Gedoro often face challenges in increasing student engagement due to being perceived as boring. To address this issue, this study applies the "Group Investigation" (GI) learning model, which aims to encourage teamwork, concentration, peer communication, and cognitive development. In the GI model, students work together to complete learning tasks, such as drawing conclusions or communicating their findings. Through GI, students are given the opportunity to actively seek information, discuss, and collaborate with their group members. The selection of the "Group Investigation" learning model for Islamic Cultural History aims to capture students' attention while working on practice questions, train them to think critically, increase their agility, review previously learned material, understand the content more deeply, and build good cooperation among peers. Classroom Action Research (CAR) is used as the research methodology. Results from the first cycle showed that 86.95% of students scored above 75, which increased to 95.65% in the second cycle. This indicates that the "Group Investigation" learning model effectively improves student engagement and learning outcomes.