Pragmatics, a fundamental branch of linguistics, focuses on the implicit rules that govern human interaction. It delves into how meaning is constructed, conveyed, and interpreted in everyday communication beyond literal language. This study explores the mechanisms of pragmatics in daily life, particularly how context, shared knowledge, and social conventions influence interactions. Key areas examined include speech acts, implicature, and politeness strategies, which highlight the dynamic nature of meaning-making in various social contexts. Speech acts, such as requests, apologies, and promises, illustrate how utterances perform actions beyond their lexical content. Implicature examines how individuals infer meaning that is not explicitly stated, relying on context and shared assumptions. Politeness strategies, which vary across cultures, play a crucial role in managing interpersonal relationships and ensuring smooth communication by balancing social expectations and individual intentions. Understanding these unspoken rules is essential for effective communication, as they often dictate the success of social interactions. Misinterpretations in pragmatics can lead to misunderstandings, social faux pas, or conflicts, emphasizing the importance of cultural and contextual awareness. Pragmatic competence is crucial in multilingual and multicultural settings, where differing conventions and norms can create unique challenges. By synthesizing theoretical insights from existing literature, this study highlights the pervasive influence of pragmatics in shaping human interaction. It underscores the necessity of pragmatic awareness in fostering interpersonal understanding, enhancing communication skills, and navigating the complexities of social life effectively.
 

This study aims to analyze students' preferences for Ayam Geprek Bensu as an economical and practical food option. Data were collected through questionnaires covering various aspects such as consumption frequency, factors influencing choices, and perceptions of taste, price, cleanliness, location, and nutritional value. The results show that most students choose Ayam Geprek Bensu due to its delicious taste (41.2%), easy accessibility (21.6%), and affordable price (18.6%). A total of 57.7% of respondents stated that they would still choose Ayam Geprek Bensu even if other economical food alternatives were available. Factors such as taste, cleanliness, and menu variety were identified as the main priorities in purchasing decisions. However, while the product is considered affordable and filling, respondents expressed mixed views regarding its nutritional value. This study concludes that Ayam Geprek Bensu is a popular choice among students, although there is room for improvement, particularly in menu diversification and enhancing health-related aspects.

GS (Gelora Sinar) brand batteries are one of the superior products in the vehicle battery industry in Indonesia. Known for its high quality and durability, GS batteries have become the main choice for motor vehicle users. This product is designed with the latest technology that supports optimal performance and energy efficiency. In addition, GS is committed to sustainable practices by implementing a used battery recycling program, which aims to reduce the environmental impact of hazardous waste. In facing intense competition in the market, GS is also active in conducting outreach and education to consumers regarding the importance of battery maintenance and waste management. With a strong reputation and continuous innovation, GS batteries continue to adapt to market needs, making it one of the leading brands in the battery industry in Indonesia.

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.            

This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel.

This study examines the effect of mindfulness techniques on reducing academic stress and increasing concentration in students. With increasing academic demands, many students experience stress that interferes with the learning process. Mindfulness techniques, which emphasize full awareness, have been shown to be effective in reducing anxiety and improving mental well-being. The experimental method involved two groups of students: one group implemented mindfulness techniques, while the control group received no intervention. Data were collected through questionnaires measuring levels of academic stress and concentration before and after the intervention. The results indicated that the group practicing mindfulness experienced a significant decrease in stress and an increase in concentration compared to the control group. These findings support the use of mindfulness techniques as an effective strategy to help students and recommend their integration into higher education curricula for academic well-being.

This article discusses improving speaking skills in undergraduate PGSD students at Muhammadiyah University of Makassar (Unismuh Makassar), especially in Advanced Indonesian Language Learning courses. This research aims to identify the challenges faced by students in improving their speaking skills and propose solutions that can be applied in the learning process. The method used is qualitative research with a case study approach, which involves observation, interviews and document analysis. The research results show that the main challenges faced by students are lack of self-confidence, limited vocabulary, and the inability to organize arguments systematically. The proposed solutions include the application of effective communication techniques, the use of technology-based learning media, and the habit of speaking in public to increase self-confidence. It is hoped that this research can make a positive contribution to the development of speaking skills of PGSD students at Unismuh Makassar, as well as becoming a reference for teaching Indonesian in tertiary institutions.

PT Pelindo Multi Terminal is a company engaged in loading and unloading services for liquid bulk, dry bulk and containers. Hazard Identification, Risk Assessment and Risk Control (HIRARC) is a method for identifying potential hazards that exist in each type of work. The aim of this research is to determine hazard identification, risk assessment and risk control using the Hazard Identification, Risk Assessment and Risk Control (HIRARC) method at PT Pelindo Multi Terminal. Research was carried out on all aspects of each liquid bulk to dry bulk operation which have the potential to cause accidents and occupational health. Data collection techniques are field observation, interviews and documentation. Descriptive data analysis using the HIRARC model with comparison of the effectiveness of IBPR. The results of the research show that IPBR risk control in the low risk category shows an increase in the presentation of signs of success in risk control, in this case there is an increase in the low risk category by 55%, while HIRARC risk control in the low risk category shows an increase in the presentation of signs of success in risk control. , in this case there is an increase in the low risk category by 90%, in this case it can be seen that HIRARC is more effective in controlling work risks. PPE equipment is adjusted to the type of work being carried out because there are still inconsistencies in wearing PPE.
Keywords: Hazard Identification, Risk Assessment, Risk Control, HIRARC.

This study aimed to develop and evaluate Augmented Reality (AR)-based learning media to enhance students’ cognitive abilities at State Vocational High School (SMK Negeri) 2 Pati, particularly in the subject of Computer Networking and the Internet. The research was motivated by low student achievement in meeting the Minimum Mastery Criteria (KKTP), which was primarily attributed to the continued reliance on traditional teaching methods and low student motivation. A research and development (R&D) approach was employed using the ADDIE model. The resulting AR media is an Android application that integrates text, audio, images, animations, interactive 3D objects, and simulations, and is in accordance with the Merdeka Curriculum. Expert evaluations showed a very high level of feasibility, with ratings of 94% from a subject matter expert and 91% from a media expert. These results were further supported by Aiken’s V index, which indicated very high validity for the material (0.921) and high validity for the media (0.881). A practicality test was conducted, revealing a high level of effectiveness, with a 94% approval rating from both teachers and students. Moreover, a pretest–posttest control group design demonstrated significant progress in learning outcomes. The experimental group achieved an average post-test score of 83.75, significantly higher than the control group’s 73.60. Based on the N-Gain test, the experimental group achieved an average gain of 65.52% (moderately effective), whereas the control group achieved only 38.75% (ineffective). This study contributes to the theories of learning transfer, connectivism, and heutagogy, and offers practical implications for vocational education in adopting innovative technologies. 
 

Digital transformation has driven companies to enhance supply chain efficiency and resilience through innovative technologies. However, challenges such as a lack of transparency, low efficiency, and risks of operational disruptions remain significant barriers in Supplier Relationship Management (SRM). This study aims to explore the role of blockchain technology in improving transparency, trust, and supply chain resilience. Using a qualitative case study approach, data were collected through in-depth interviews with supply chain managers from three companies in Indonesia and supporting document analysis. The findings reveal that blockchain implementation enhances operational efficiency by up to 35%, reducing the average process cycle time from 10 days to 6 days. Additionally, transparency levels increased by 40%, reflected in the ability of supply chain participants to monitor information flow in real time. Trust among stakeholders also improved by 25%, attributed to encrypted data security and immutable transaction records. These findings confirm that blockchain strengthens supply chain resilience through three main dimensions: response, recovery, and adaptation. The contribution of this research lies in enriching the literature on the role of blockchain in SRM, particularly in the context of supply chain resilience. Furthermore, the results provide practical guidance for companies in designing blockchain implementation strategies to mitigate operational risks and enhance stakeholder collaboration