Manuhara - Jurnal Manuhara Pusat Penelitian Ilmu Manajemen dan Bisnis - Vol. 3 Issue. 1 (2025)

Analisis Ketertarikan Ibu-Ibu pada Produk Tupperware

Adinda Dwi Rahayu Octaviani, Heni Haryanti, Syamsul Hidayat,

Abstract

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.