The development of technology and information accompanied by the growth of the number of hospitals has encouraged the hospital business to become increasingly competitive. Currently, government and private hospitals implement various marketing public relations strategies to build trust, increase loyalty, and build company reputation. The purpose of this study is to describe the marketing public relations program of regional general hospitals in Bandung Regency in building communication with the public. This study uses a qualitative approach with descriptive studies. The data collection techniques used were literature studies, observations, and in-depth interviews. The results of the study show that hospitals implement marketing public relations to build communication with the public. The marketing public relations program implemented by the hospital is health promotion, patient services, special events, and collaboration with external publics. Health promotion is carried out to improve the level of public health. Patient services are provided to serve various queries and consultations from patients. Special events are held in collaboration with third parties such as foundations, communities, and companies. Meanwhile, collaboration is carried out with insurance, companies, and mass media. Digital media and mass media are used to optimize health education to the wider community.

Perkembangan teknologi informasi telah membawa berbagai inovasi, termasuk aplikasi mobile yang memberikan kemudahan dalam mengakses informasi. Kabupaten Timor Tengah Utara, Nusa Tenggara Timur, memiliki potensi pariwisata yang beragam, namun akses informasi mengenai objek wisata masih terbatas. Penelitian ini bertujuan untuk mengembangkan aplikasi mobile menggunakan Glide Apps untuk merekomendasikan destinasi wisata dengan metode Weighted Product. Aplikasi ini dirancang untuk menawarkan informasi yang lengkap meliputi deskripsi, lokasi, foto, dan ulasan pengguna. Hal ini diharapkan dapat membantu pengguna dalam memilih destinasi wisata sesuai dengan preferensi dan mendukung promosi pariwisata di daerah tersebut.
Kata Kunci : Glide Apps, Aplikasi Mobile, Rekomendasi Pariwisata, Weighted Product

Merokok merupakan salah satu kegiatan yang menyebabkan masalah kesehatan yang serius bagi masyarakat, karena dapat menyebabkan berbagai penyakit kronis dan ketergantungan. Selain itu, interaksi antara perokok dan non-perokok juga berisiko, karena paparan asap rokok dapat meningkatkan kemungkinan terjadinya penyakit pada individu yang tidak merokok. Untuk mengatasi permasalahan ini, maka perlu adanya pengontrol optimal yang efektif mampu menekan banyaknya perokok konvensional dan perokok elektrik. Metode lagrange digunakan untuk menyelesaikan permasalahan kontrol optimal. Edukasi terkait bahaya merokok diberikan kepada individu yang berpotensi merokok, agar mereka tidak menjadi perokok konvensional atau perokok elektrik. Kampanye difokuskan untuk meningkatkan kesadaran tentang manfaat berhenti merokok, dan ditujukan untuk perokok baik konvensional maupun elektrik. Hasil simulasi menunjukkan bahwa dengan melakukan kontrol melalui edukasi tentang bahaya merokok pasif dan kampanye berhenti merokok efektif dalam menurunkan jumlah perokok. Hal ini menunjukkan bahwa metode lagrange dapat menjadi pendekatan yang efektif dalam mengendalikan populasi perokok.

This study analyzes the symbolic meaning in the lyrics of the song "Halu" by Feby Putri using Ferdinand de Saussure's semiotic approach. The purpose of the study is to reveal the relationship between the signifier and the signified in the song lyrics to understand the emotional and cultural messages contained therein. The method used is descriptive qualitative analysis with a focus on linguistic signs in the lyric text. The results of the study show that the song "Halu" utilizes metaphors (such as "candu" and "bayang-bayang") to represent one-sided love, illusion, and emotional alienation. The lyrics of the song are not only a personal expression of the creator, but also reflect the collective experience of the younger generation in interpreting unrealized relationships. This study concludes that popular music, through its semiotic structure, functions as a complex medium of cultural communication. Suggestions for further research include exploring the interaction of musical elements with lyrics and the application of other semiotic theories to enrich the analysis. These findings also emphasize the importance of media literacy in understanding music not only as entertainment, but also as a cultural product that is full of meaning.

This study aims to evaluate the effectiveness of group counseling in improving students' social skills in schools through an analysis of 20 articles that meet the inclusion criteria. The results of the review show that group counseling is effective in developing various aspects of students' social skills, including interpersonal communication, cooperation, empathy, and confidence. Various approaches are applied in the implementation of group counseling, such as modeling techniques, role playing, assertive approaches, cognitive behavioral therapy (CBT), and group discussions. The program also creates a safe space for students to share experiences, gain emotional support, and learn to manage emotions and build positive social relationships. Factors that support the success of the program include counselor skills, a good program structure, and support from teachers, parents, and the school environment. Based on these findings, group counseling can be considered as one of the effective strategies to support students' social and emotional development and improve the quality of learning in schools.

This study examines the impact of selling price, finished goods inventory management, and marketing strategy on sales turnover at Ayam Bakar Pak D Restaurant, Nginden Surabaya. Using quantitative methods and multiple linear regression analysis, the findings reveal that all three variables collectively influence sales turnover (F-value = 10.317, p = 0.000). However, partial analysis indicates only selling price (X1) has a significant positive effect (t = 4.591, p = 0.000), while finished goods inventory (X2)and marketing strategy (X3) show no significant impact. The regression equation derived is Y = 4.701 + 0.415X1 - 0.007X2 - 0.140X3 + e, emphasizing pricing strategy as a key driver of sales performance.

This study aims to examine the implementation of digital marketing strategies that can increase the competitiveness of salt products from MSMEs in Indonesia. The method used is descriptive qualitative with a case study approach on one of the MSME salt actors in the coastal area. Data were collected through observation, interviews, and documentation of digital promotional activities carried out by business actors. The results of the study indicate that the use of social media, marketplaces, and SEO techniques can increase product visibility and sales. In addition, obstacles were found in the form of limited digital literacy and price competition. This study suggests the importance of digital marketing training and mentoring so that MSMEs can develop sustainably in the digital era.

Inovasi dalam pendidikan sering dipengaruhi oleh bias kognitif yang muncul dalam proses pengambilan keputusan. Bias ini mencerminkan kecenderungan berpikir irasional yang dapat menyebabkan pemilihan kebijakan yang tidak optimal serta menghambat adopsi perubahan yang lebih efektif. Artikel ini mengkaji empat jenis bias kognitif utama yaitu confirmation bias, status quo bias, overconfidence bias, dan anchoring bias yang sering terjadi dalam konteks inovasi pendidikan. Dengan menggunakan metode studi literatur, artikel ini menganalisis bagaimana bias-bias tersebut berdampak pada keputusan inovatif dan kontribusinya terhadap kegagalan atau keterlambatan implementasi inovasi yang seharusnya relevan. Hasil kajian menunjukkan bahwa bias ini dapat menyebabkan pengambilan keputusan yang tertutup terhadap masukan baru, mempertahankan pendekatan lama, dan mengabaikan data empiris. Untuk mengatasinya, peneliti menawarkan pendekatan seperti pelatihan kesadaran bias bagi pengambil keputusan, penggunaan evaluasi berbasis bukti, serta pelibatan perspektif yang beragam dalam proses keputusan. Dengan demikian, diperlukan upaya sistematis untuk mengurangi bias kognitif agar inovasi pendidikan berjalan lebih efektif, rasional, dan berkelanjutan.

An important effort to preserve the ecosystem is the replanting of mangrove seedlings in Wonorejo Village, Surabaya. This activity not only focuses on environmental preservation but also seeks to increase economic potential through processing mangrove products, such as mangrove syrup. The purpose of this activity is to increase public awareness of the importance of protecting the environment and the use of mangrove fruit as a basic ingredient for making syrup, which is very nutritious and economically beneficial. The method used is the Asset-Based Community Development (ABCD) approach. This method includes location selection, selection of mangrove types, socialization, and community involvement and training during the planting and processing process. The results of the activity show that the community is more aware of the importance of preserving the environment and improving the local economy through the use of mangrove syrup products, which helps the sustainability of the mangrove ecosystem and progress in local products.

Stunting in children has become an important global health problem and requires effective detection methods. This research has designed and developed an automatic child height measuring device equipped with a stunting detection feature to support early childhood health monitoring. This device utilizes an ultrasonic sensor to measure height in real time and compare the measurement results with applicable child growth standards to identify the risk of stunting in children. The design of this device has been designed so that it is ergonomic and easy to operate and can be used both in household environments and health facilities. Test results show that this device can provide height measurements with an accuracy rate of 98.5%, with an average time of 2.5 seconds for each measurement. And this device can detect stunting with a sensitivity level of 95%. Thus, this device can be an efficient device in assisting efforts to prevent and treat stunting in early childhood. This device is expected to make a significant contribution to improving the quality of early childhood health and supporting efforts to prevent stunting in the future.
 
Keywords: Health, child health, stunting detection, height measurement
 
ABSTRAK
Stunting pada anak telah menjadi permasalahan kesehatan global yang penting dan memerlukan metode pendeteksian secara efektif. Penelitian ini telah merancang dan mengembangkan alat pengukur tinggi badan anak otomatis yang dilengkapi dengan fitur pendeteksian stunting untuk mendukung pemantauan kesehatan anak usia dini. Alat ini telah memanfaatkan sensor ultrasonik untuk melakukan pengukuran tinggi badan secara real time dan membandingkan hasil pengukuran dengan standar pertumbuhan anak yang berlaku untuk mengidentifikasi resiko stunting pada anak. Desain alat ini telah dirancang sehingga ergonomis dan mudah untuk dioperasikan, serta dapat digunakan baik di lingkungan rumah tangga maupun fasilitas kesehatan. Hasil pengujian menunjukkan bahwa alat ini mampu memberikan pengukuran tinggi badan dengan tingkat akurasi sebesar 98,5%, dengan waktu rata-rata 2,5 detik setiap pengukuran. Serta alat ini mampu mendeteksi adanya stunting dengan tingkat sensitivitas sebesar 95%. Dengan demikian, alat ini dapat menjadi perangkat yang efisien dalam membantu upaya pencegahan dan penanganan stunting pada anak usia dini. Alat ini diharapkan dapat memberikan kontribusi yang signifikan dalam peningkatan kualitas kesehatan anak usia dini serta mendukung upaya pencegahan stunting pada masa mendatang.