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Oktiana Nurul Fadilah; Zahra Zahra; Athiy Dina Rosihana

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Compensation for employee has a significant impact on employee discipline and performance. According to Hasibuan, compensation includes all types of income received by employees, both in the form of money and goods, either directly or indirectly in return for the contribution they make. The purpose of this study is to test the compensation and work discipline that affect the performance of PT Prima Soeaka Buana employees. The method used is a descriptive quantitative method, namely with multiple linear regression analysis. The results showed a calculated value of 9.326 > a table of 1.998 and a value of Sig. 0.000 < 0.05 so that compensation and employee performance were partially influential and significant. Seen on the T test, it shows that Ho is rejected and H1 is accepted. For work discipline, there is no positive and partially significant influence on employee performance. Seen in the T test with a tcal value of 0.649 < ttable of 1.998 and a Sig. value of 0.519 > 0.05. So, Ho was accepted and H2 was rejected. In both variables of compensation and work discipline, there is a simultaneous positive and significant influence on employee performance. Seen in the F test with a fcal value of 43.930 > ftable 3.140 and a Sig. value of 0.000 < 0.05. So, Ho refused H3 to accept.

Moh. Ilham Cholid; Fauziyah, Fauziyah; Beby Hilda Agustin

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of compliance audit on service procedures toward patient satisfaction at Prambon Public Health Center, Nganjuk Regency. The research is driven by concerns over a decline in the average number of patients in 2024 compared to previous years. This decline in patient visits is a key issue that prompted the need to investigate the relationship between compliance audits in service procedures and the resulting impact on patient satisfaction. A descriptive quantitative approach was used in this study, with 100 respondents for each variable. The sample was determined using probability sampling with a simple random sampling technique, involving both employees and patients who visited the health center during the period between 2021 and 2024. Data were collected through questionnaires, observations, and interviews to ensure a comprehensive understanding of the issue. The regression analysis revealed that service compliance audits have a significant impact on patient satisfaction, contributing 56.67% to the overall patient experience. This finding suggests that improving the service procedures through compliance audits can be a key factor in enhancing patient satisfaction at Prambon Public Health Center. The results of this study provide important insights for healthcare administrators, indicating that regular compliance audits should be integrated into healthcare management practices to maintain and improve patient satisfaction.

Wahyu Anggraini; Anna Christin Silaban; Akhmad Arfan

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Research on stock splits has been widely conducted in Indonesia and internationally, as stock splits are considered an important corporate action that can influence investor perception and stock performance. However, the motivations and consequences of stock splits remain diverse, ranging from efforts to increase stock liquidity, adjust market price ranges, attract new investors, or signal positive corporate prospects. This study aims to empirically reanalyze the effect of stock splits on trading volume and stock prices of companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Specifically, the research investigates whether significant differences exist between trading activities and stock price levels before and after the stock split event. The data used in this study are historical in nature, consisting of stock split announcements, daily trading volume, and stock price movements surrounding the event period. To test the hypotheses, this research employs both the paired-sample t-test and the Wilcoxon signed-rank test as statistical tools. These tests are appropriate because they allow for the comparison of two related samples, namely the stock performance indicators before and after the split. The selection between the two methods depends on the distribution of the data, where the paired t-test is used if the data is normally distributed, while the Wilcoxon test is applied if the normality assumption is not met. This study is categorized as moderate TKT (Technology Readiness Level 4–6) because it uses secondary historical data and focuses on empirical statistical analysis rather than experimental or simulation-based approaches. By examining stock split events within the specified period, this research contributes to the understanding of whether stock splits in Indonesia are primarily cosmetic in nature or if they generate real economic impacts on liquidity and stock valuation. The findings are expected to provide useful insights for investors, market analysts, and policymakers in assessing the relevance and effectiveness of stock splits as a corporate strategy.

Raudatul Jannah; Deden Kurniawan

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study was conducted with the aim of analyzing the influence of work discipline, workload, and work environment on employee performance, with a focus on Indomaret employees located in the West Jakarta area. The number of samples used in this study was 110 respondents who were directly selected from the employee population, with the data collection technique through the distribution of questionnaires using a Likert scale. The collected data were then analyzed using the multiple linear regression method with the help of SPSS software version 30. The results of the study indicate that partially, the variables of work discipline, workload, and work environment are proven to have an influence on employee performance, where each factor makes a different contribution in supporting or hindering work productivity. Meanwhile, simultaneously, the three independent variables are proven to have a significant influence on the dependent variable, namely employee performance. This finding confirms that the combination of good work discipline factors, balanced workload management, and a conducive work environment is very important in creating sustainable performance improvements. Thus, this study is expected to provide practical contributions as input for Indomaret management in the West Jakarta area in designing more effective human resource management strategies, both through policies to improve discipline, proportional workload management, and the creation of a work environment that is more supportive of employee comfort and motivation.

Meisya Rahmatia Zefania; Mei Retno Adiwaty

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

High turnover intention has become a critical issue in the broadcasting industry, especially in divisions that operate under fast-paced tasks and high levels of pressure. This study aims to analyze the influence of career development and job satisfaction on employees’ intention to leave the organization. Career development is measured through indicators such as promotion opportunities, work experience, and training, while job satisfaction is assessed through compensation, work environment, and recognition. A quantitative research design was applied, utilizing Partial Least Square (PLS) to analyze data obtained from a survey of employees working in a broadcasting company in Surabaya. The findings demonstrate that both career development and job satisfaction have a significant negative relationship with turnover intention, meaning that improvements in these variables can effectively reduce employees’ desire to quit. Among the career development indicators, work experience was found to be the most dominant factor influencing employee retention. On the other hand, recognition emerged as the most influential dimension of job satisfaction, showing that appreciation from the organization plays a crucial role in maintaining employee commitment. Overall, this study highlights the importance for broadcasting companies to implement effective career development strategies and enhance job satisfaction in order to minimize turnover intention and sustain organizational stability.

Widya Andara

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Cilegon City, located in Banten Province, is recognized as a vital industrial hub contributing to Indonesia's economic growth. However, the city's investment competitiveness still requires substantial enhancement to attract both domestic and foreign investors. This study focuses on developing a strategy to strengthen the investment competitiveness of Cilegon City, primarily through optimizing its industrial sectors and innovating public services. The research adopts a descriptive qualitative approach, using literature reviews, interviews, and observations of local policies and conditions to gather data. The findings suggest that improving investment competitiveness can be achieved through the development of industrial clusters, providing necessary supporting infrastructure, and enhancing public service efficiency, particularly through digitalization and innovations in the licensing process. Additionally, fostering collaboration between local governments, businesses, and the community is essential for creating a competitive and sustainable investment environment. Public service innovation, especially in streamlining the licensing process, increases transparency and builds investor confidence. The study concludes that with an integrated strategy, Cilegon City can transform into a top industrial investment destination with the potential to compete effectively on both national and international levels. This research highlights the importance of strategic planning, innovation, and collaborative efforts in positioning Cilegon as a globally competitive industrial center, enhancing its attractiveness to investors and contributing to economic development.

Syahrul Ramdhanni

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to design and develop an expert system to assist in diagnosing diseases in dairy cattle at Cibugary Farm using the Forward Chaining method. The background of this research lies in the limited knowledge of farmers in identifying early symptoms of diseases, which often leads to delays in medical treatment and negatively affects dairy cattle productivity. To address this issue, an expert system was designed to replicate the reasoning process of a human expert through a knowledge base containing diagnostic rules derived from observable symptoms. The Forward Chaining method was chosen because of its capability to trace facts from known symptoms toward a conclusion regarding the type of disease affecting the cattle. The system was developed by incorporating common disease symptoms, inference rules, and a decision-making mechanism that simulates expert analysis. Testing was carried out on several diagnostic scenarios to evaluate the accuracy and efficiency of the system. The results of the study indicate that the expert system can provide an initial diagnosis quickly and accurately, producing outputs consistent with expert assessments. This functionality assists farmers in making timely decisions regarding appropriate medical interventions, thereby reducing treatment delays and minimizing the risk of disease transmission within the herd. Consequently, the Forward Chaining-based expert system is expected to serve as an innovative solution to improve dairy cattle health management and support sustainable livestock productivity at Cibugary Farm.

Teddy Hendra

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The maintenance of non-aviation defense equipment (main weapon system) is a critical aspect in maintaining operational readiness. However, the Maintenance, Repair, and Overhaul (MRO) system in Indonesia still faces limitations due to manual reporting, inefficiency in spare parts management, and the lack of integration of the Life Cycle Cost (LCC) approach. This study aims to design and develop the Integrated Cavalry Monitoring and Maintenance System (ICMMS) based on a web application that integrates sensors, real-time data analytics, and LCC calculation. The prototyping method was used, involving design, development, integration, and testing phases on the Maung Tactical Vehicle and Anoa Armoured Personnel Carrier at PT Pindad. The results of the prototype implementation showed a significant increase in maintenance efficiency: damage reporting time decreased from ±3 hours to ±1 minute, critical component identification became 95% faster, and maintenance scheduling shifted from reactive to predictive. Additionally, the integration of the LCC algorithm allows for more accurate maintenance cost estimation, supporting technical and strategic decision-making. This study demonstrates that ICMMS based on LCC can be an innovative digital solution to enhance MRO effectiveness and operational readiness of non-aviation defense vehicles in Indonesia. It is expected that this system will improve the resilience and cost-effectiveness of managing Indonesia’s military vehicle fleet.

Astrit Apriliana Putri; Ahmad Zakiudin; Yusriani Saleh Baso

Jurnal Ilmu Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

A tumor is a collection of abnormal cells that develop due to excessive and uncontrolled cell division (Angkotasan & Vioneery, 2022). Currently, tumors are considered one of the leading causes of morbidity and mortality worldwide (Maryati, 2023). The purpose of this study is to provide an in-depth understanding and description of nursing care for Mr. T, a patient with a medical diagnosis of post-operative soft tissue tumor (STT) in the right arm, who was treated in Room Mawar 2 at RSUD dr. Soeselo, Tegal Regency, in accordance with standardized nursing care guidelines. This study employed a descriptive case study method, with data obtained through interviews, observations, physical examinations, and documentation reviews. Based on the case analysis, the patient’s main complaint was severe pain following surgery. Three priority nursing diagnoses were identified: acute pain, knowledge deficit related to the disease and its management, and risk of infection due to post-surgical wound. Nursing interventions were planned and implemented according to SDKI (Standar Diagnosa Keperawatan Indonesia), SIKI (Standar Intervensi Keperawatan Indonesia), and SLKI (Standar Luaran Keperawatan Indonesia), adapted to the patient’s condition. The interventions included pain management techniques, health education, wound care, and infection prevention strategies. The results showed that after the nursing care was carried out, the patient reported a decrease in pain intensity, demonstrated increased knowledge regarding his condition, and exhibited no signs of infection. This study highlights the importance of systematic nursing care in post-operative soft tissue tumor patients to reduce complications, promote recovery, and improve quality of life. The findings are expected to contribute as a reference for nursing practice and further research on tumor management in clinical settings.

Neng Desti Nur Laelasari

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to determine the forms of interaction, participation, and motivation of Indonesian NCTzens in the boycott campaign of pro-Israel products through the @nctzenhumanity account on social media X. This study uses Henry Jenkins' theory of participatory culture and the concept of digital activism as the basis of analysis. The data for this study were obtained through semi-structured interviews with informants directly involved in the campaign, observations of campaign content, and digital documentation from the @nctzenhumanity account and related articles. Data validation techniques were carried out by triangulating sources to ensure the accuracy and consistency of the information obtained. The results showed that NCTzen interactions in the boycott campaign occurred through various activities, such as discussions, providing positive affirmations, and exchanging information that formed a virtual community. Their participation included digital actions such as retweets, raising hashtags, content creation, and sharing information that raised awareness about the boycott issue. In addition, real support was also given in the form of donations and boycotts of products originating from pro-Israel companies. Motivation for participation was driven by educational, moral, spiritual, emotional values, and fandom solidarity towards humanitarian issues. This campaign reflects the practice of participatory culture in fandom digital activism, where fandom transforms into an active social actor in the struggle for humanitarian issues through digital media.

Anjani, Nike Putri; Baidlowi, Imam; Kasnowo, Kasnowo

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Most agencies recognize the importance of work discipline as a foundation for shaping obedient and responsible employees. At KSP Semarak Dana Mojokerto, the implementation of work discipline, workload distribution, and motivation has been carried out to improve performance. However, issues such as low discipline, workload imbalance, and uneven motivation still persist, affecting employee performance. This study aims to examine the influence of work discipline and workload on employee performance, with work motivation as an intervening variable. The research was conducted through questionnaire distribution to employees. The population consisted of all active employees of KSP Semarak Dana Mojokerto. A total of 35 respondents were selected using non-probability sampling with the census or total sampling method. Data analysis was performed using path analysis with the SPSS 25 program. The results indicate that work discipline has a positive and significant effect on employee performance, while workload does not significantly affect performance. Work discipline also has a positive and significant effect on motivation, and workload has a positive and significant effect on motivation. However, motivation is not able to significantly mediate the relationship between work discipline or workload and employee performance at KSP Semarak Dana Mojokerto.

Lukman David; Muhamad Ja’far Sodik; Gagah Dwiki Putra Aryono; Andika Purnama; Abdul Kohar +1 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, particularly in the food sector, which focuses on snack products such as chips. However, many MSMEs still face production challenges, especially in the dough mixing process that is commonly carried out manually. This condition results in low efficiency, limited production capacity, and inconsistent dough quality. This study was conducted at Kripik Wulan 008 MSME in Panimbang Jaya Village with the aim of designing and implementing a 50-kg capacity horizontal dough mixer as an appropriate technology solution. The mixer was designed using a 2 HP single-phase electric motor with a 1:30 gearbox ratio and a food-grade stainless steel mixing chamber. Testing results showed that the machine could mix 50 kg of dough in 15–20 minutes, which is significantly faster than the manual method requiring more than 40 minutes. After implementation, daily production capacity increased from 50–75 kg to 75–100 kg, with dough quality becoming more homogeneous and hygienic. In addition, operational training provided workers with improved skills in operating and maintaining the machine. Therefore, the application of this horizontal dough mixer has proven effective in enhancing productivity, efficiency, and the competitiveness of food-sector MSMEs in an increasingly competitive market.

Dita Nurmadewi; Jurica Lucyanda; Anastasya Andriarti; Haris Rafi; Ni Kadek Srimanik +1 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy, yet they still face challenges, particularly in maintaining financial records and reporting in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). Abata Galleries MSME, as the partner in this activity, previously did not have a structured financial recording system, thus requiring technology-based assistance. This training activity aims to strengthen financial literacy and bookkeeping skills through the use of the KASIU mobile application based on SAK EMKM. The methods applied included a pre-test, material presentation, hands-on practice with the application, a post-test, and an evaluative discussion. The results of the activity indicate a significant improvement in participants’ understanding of SAK EMKM as well as their skills in preparing financial reports in accordance with the standards using the KASIU application. Participants who previously had no knowledge of SAK EMKM are now able to comprehend and implement standardized financial recording. This activity also fostered behavioral changes, particularly the awareness of the importance of maintaining structured daily records, thereby supporting transparency, accountability, and business sustainability.

Desiana Katoda

Intellektika : Jurnal Ilmiah Mahasiswa 2025 STIKes Ibnu Sina Ajibarang

 Employee performance is one of the important elements that determine the success of an organization, especially in companies engaged in public services such as PT. PLN (Persero). This study was conducted to examine the effectiveness of providing incentives and motivation in improving employee performance at PT. PLN (Persero) Rayon Kuta, with the aim of providing strategic recommendations for management in formulating more optimal human resource management policies. The research method used is a quantitative approach with a survey technique, where data were collected by distributing questionnaires to 40 employees who were respondents. Data analysis was carried out using a regression test to determine the effect of each variable on employee performance. The results of the study revealed that incentives and motivation have a positive and significant effect on improving performance. Of the two variables, incentives provide a more dominant contribution to employee performance with a regression coefficient value of β = 0.576, while motivation provides a lower influence with a value of β = 0.241. In addition, the F-count value of 24.641 indicates a strong simultaneous influence of incentives and motivation on employee performance. These findings confirm that a well-designed incentive system, coupled with efforts to increase work motivation, can be an effective strategy for boosting employee productivity and performance. Therefore, management needs to prioritize fair, transparent, and target-oriented incentive policies, while also addressing intrinsic motivation to maintain sustainable performance.

Apliana Kaka

Intellektika : Jurnal Ilmiah Mahasiswa 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze the influence of work discipline, work motivation, and work environment on employee performance at PT. PLN (Persero) Rayon Kuta by involving all employees as the research population. The approach used is quantitative with data collection through distributing questionnaires to respondents. The number of respondents was 100 people determined using a saturated sampling technique, namely the entire population was sampled because it was considered to meet the appropriate criteria, namely active employees of PT. PLN (Persero) Rayon Kuta. The data obtained were then analyzed using linear regression, with a t-test to test the partial effect of each variable and an F-test to determine the simultaneous effect. The results of the t-test indicate that work discipline, work motivation, and work environment individually have a positive and significant effect on employee performance, meaning that the better the level of discipline, the higher the motivation, and the more conducive the work environment, the more optimal the employee performance produced. Meanwhile, the results of the F-test show that the three variables simultaneously also have a significant effect on employee performance. Thus, this study confirms that the factors of work discipline, work motivation, and work environment have an important role in increasing productivity, work quality, and the achievement of company goals. Therefore, companies need to pay attention to these three aspects continuously to maintain and improve employee performance in the future.

Dhaifah Khairunnisa Bilge; Rosa Yunita Sihombing; Herni Mandala Putri; M.Andreansah; Hudaidah Hudaidah

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Lawang Kidul Mosque is one of the historical buildings that holds significant architectural, social, and religious value in the city of Palembang. Founded during the Dutch colonial era by Ki Marogan, this mosque not only served as a center for religious activities but also stood as a silent witness to the historical journey of Palembang from the colonial period to independence. This article aims to trace the history of Lawang Kidul Mosque, its architectural form, and analyze its strategic role in community life. The methods used include literature review and qualitative methods through direct observation and interviews to collect the necessary data for this study. The results show that Lawang Kidul Mosque was established in 1881, built by Ki Marogan. It is the second mosque founded by him, with the first being Kiyai Marogan Mosque, which was constructed earlier in 1871. The architectural style of Lawang Kidul Mosque resembles that of the Great Mosque of Palembang, although it is smaller in size. Lawang Kidul Mosque is supported by four large wooden soko guru pillars and twelve smaller columns. The pulpit of Lawang Kidul Mosque features distinctive Palembang carvings dominated by floral motifs. Additionally, there are four green flags inscribed with Islamic phrases such as the Asmaul Husna and the Shahada. The pulpit also displays the year of its construction, which is 1310 Hijri

Gojandra, Farda Pega Libra; Priyanto, Kaleb; Cahyanto, Septian Eko; Saputra, Dimas Chandra; Wibowo, Andika Agus Tri +2 more

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan dan kapasitas peternak sapi di Kecamatan Musuk, Boyolali, melalui penerapan teknologi pencacah hijauan dan teknik fermentasi silase. Program dilaksanakan dengan pendekatan partisipatif yang melibatkan 15 peternak anggota Slamet Jaya Farm selama delapan bulan. Kegiatan meliputi perancangan dan pembuatan mesin pencacah sederhana, pelatihan teknis, demonstrasi praktik pembuatan silase, serta pendampingan berkelanjutan. Mesin pencacah yang dirancang menggunakan motor 1 HP dengan kapasitas 200 kg/jam terbukti mampu menurunkan waktu pengolahan dan menghasilkan ukuran cacahan hijauan seragam 2–5 cm. Hasil program menunjukkan bahwa 82% peserta berhasil mengoperasikan mesin dan memproduksi silase berkualitas dengan pH optimal 3,8–4,2, sedangkan 71% mulai memanfaatkan limbah pertanian sebagai bahan baku silase. Program ini membuktikan bahwa teknologi tepat guna yang dikombinasikan dengan pelatihan intensif mampu meningkatkan pengelolaan pakan dan mendukung keberlanjutan usaha peternakan sapi lokal.

Wulandari, Septi; Rizka Syahira Ramadhani; Nadia Salsa Bila; Fiza Istanti Nur Rosida; Dimas Syahputra Aidil Laqod

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Desa Rendeng Kecamatan Malo Kabupaten Bojonegoro merupakan salah satu desa yang memiliki potensi culture site gerabah. Kerajinan ini telah ada sejak tahun 1930an, produk awal yang dihasilkan berupa bentuk boneka pengantin. Tantangan yang dihadapi pengrajin gerabah meliputi tantangan internal dan tantangan eksternal. Pengabdian masyarakat dilakukan menggunakan metode kualitatif pendekatan partisipatif perajin gerabah yang terlibat dalam merencanakan kegiatan berdasarkan wawancara untuk menelaah permasalahan, FGD (Focus Group Discusson), serta mengimplementasi sebagai solusi untuk mengatasi masalah. Tujuan pengabdian ini memberikan pendampingan kepada pengrajin gerabah untuk meningkatkan strategi pemasaran digital, membantu pengrajin gerabah untuk membuat desain inovasi yang sesuai dengan tren pasar. Hasil pengabdian menunjukkan bahwa terdapat peningkatan pemahaman pengrajin gerabah terkait pengelolaan platform digital sebagai sarana pemasaran. Pendampingan ini mencakup pelatihan strategi digital marketing melalui penggunaan media sosial, pengelolaan marketplace (Shopee dan Tokopedia) yang digunakan untuk menjangkau pasar secara luas.

Siti Ma’rifatul Maula; Sulfaunsilah Sulfaunsilah; Yurin Amanda Putri Pratiwi; Farohti Farkha; Rizka Julia Azizah +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.

Siti Ma’rifatul Maula; Sulfaunsilah Sulfaunsilah; Yurin Amanda Putri Pratiwi; Farohti Farkha; Rizka Julia Azizah +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.