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Firza Alkhoiri; Zikri Dwi Marpendra; Herlini Puspika Sari

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study explores the epistemological foundation of Islamic education in the context of the Merdeka Curriculum implementation in Indonesia. The research aims to analyze how Islamic epistemology—which integrates revelation, reason, and experience—can be harmonized with the principles of independent learning that emphasize flexibility, contextual understanding, and character development. Using a qualitative descriptive approach, this study collects data through literature review and content analysis of relevant academic works and policy documents. The findings show that the integration of Islamic epistemology provides a philosophical framework that strengthens the spiritual and moral dimensions of education while maintaining academic autonomy. The implications highlight the importance of teachers’ capacity, curriculum adaptation, and policy support to ensure that the Merdeka Curriculum remains grounded in Islamic educational values. This study contributes to the discourse on contemporary Islamic education by proposing an integrative model that aligns faith-based knowledge with modern educational paradigms.  

Silvi Nur Dina; Muhammad Suwignyo Prayogo; Siti Aisyah Putri Andiyani; Isna Maulida

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to assess the effectiveness of the Discovery Learning model that utilizes the surrounding environment in improving the learning outcomes of Biology Science on plant material and its functions in grade 3 students of MI Al Barokah Jember. This approach refers to David A. Kolb's experiential learning theory and Jean Piaget and Lev Vygotsky's constructivism theory, which emphasizes the importance of active student involvement through real-life experiences and social interactions. This study uses a Classroom Action Research (CAR) model with four stages: planning, implementation, observation, and reflection. The research subjects were 24 students, with data obtained through observation, learning outcome tests (pre-test and post-test), and reflective interviews. Data analysis was carried out using quantitative and qualitative descriptive methods. The results showed a significant increase in students' conceptual understanding, with an average pre-test score of 60 increasing to 82 in the post-test, and 83% of students showed improved learning outcomes. Student activity also increased, with more students actively involved in observations, discussions, and presentations. As many as 80–85% of students were able to explain the functions of plant parts based on direct observation. Students responded positively to this lesson, but there were limitations in the variety of plants and the timeframe. It is recommended to reinforce initial understanding with visual aids and allow more time for group discussions.

Fadiatur Rosidah; Muhammad Suwignyo Prayogo; Risa Fitria Agustina; Faiqotun Ni’mah

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to develop an interactive learning media based on Genially Hybrid for the topic of the Human Reproductive System in senior high schools, aligned with the 2024 National Curriculum. The research employed a Research and Development (R&D) approach using the ADDIE model, focusing on the development stage. The final product consists of three main media: (1) interactive presentation, (2) digital board game, and (3) “Family 100” game show. Each medium was designed according to Mayer’s Multimedia Principles and Cognitive Learning Theory to enhance students’ engagement and conceptual understanding. The results show that Genially Hybrid media successfully integrates visual, verbal, and interactive components that support both face-to-face and online learning flexibly. These media not only enrich learning experiences but also improve students’ motivation and collaboration in mastering abstract biological concepts. This innovation is expected to serve as an initial model for developing effective and adaptive digital learning media that meet the demands of the Society 5.0 era and the 2024 National Curriculum.

Nabila Nurfuaida Yahya; Muhammad Suwignyo Prayogo; Anissa Putri Ramadhania

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study investigates the effect of added sugar on the stability of soap bubbles through a hands-on science activity titled “Magic Bubbles” conducted with third-grade students at SDN 1 Karangrejo. The activity was implemented collaboratively, where students observed, experimented, and drew conclusions together under teacher guidance, without the use of individual worksheets. Using a participatory observation method, the research described students’ engagement, reactions, and learning behavior during the process. Findings revealed that soap bubbles containing added sugar demonstrated greater stability and a longer lifespan compared to those without sugar. Students showed high levels of enthusiasm, curiosity, and active participation throughout the experiment. The activity not only fostered engagement but also enhanced students’ gross motor coordination, observation skills, and early scientific reasoning. Furthermore, it encouraged cooperative learning and communication among peers. The results highlight the effectiveness of simple laboratory-based learning as a medium to introduce scientific inquiry at the elementary level. The “Magic Bubbles” activity aligns with the inquiry-based learning approach in science education, emphasizing direct experience, experimentation, and concept discovery through observation and guided reflection. This study demonstrates that contextual, play-based science activities can meaningfully improve motivation and conceptual understanding among young learners.

Lina Agustin; Muhammad Suwignyo Prayogo; Nurmala Karima; Nanda Riski Istikomah

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to apply a simple experimental approach titled “Balloon Expands Without Being Blown” to enhance fifth-grade students’ understanding of gas concepts in science learning at MI Malik Ibrahim. The study originates from the observation that students often struggle to grasp the concepts of gases and acid–base reactions, which are typically taught in a purely theoretical manner without engaging hands-on experiences. The research employed a Classroom Action Research (CAR) design following Kurt Lewin’s model, which includes four interconnected stages: planning, acting, observing, and reflecting. The participants consisted of 22 fifth-grade students from MI Malik Ibrahim. The findings reveal a substantial improvement in both learning achievement and classroom participation after the experimental activity was introduced. Students’ average scores increased from 62 to 85, with 82% showing measurable progress. Furthermore, inquiry and discussion activities became more frequent, and most students could correctly explain the formation of carbon dioxide (CO₂) gas. Overall, the results suggest that the balloon expands without being blown experiment effectively fosters scientific conceptual understanding, promotes active engagement, and stimulates motivation toward learning science.

Sofiah Aini; Khairunnisa Ani Putri; Rika Hanifah Tanjung; Nur Sakila Ena Anjani

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The assessment of student achievement is one of the main indicators in measuring the effectiveness of the educational process in Islamic boarding schools. The assessment process that has been carried out manually tends to be subjective, so it has the potential to cause a discrepancy between the student's achievement and the results of the evaluation received. This research aims to develop a decision support system that is able to assess student achievement in an objective, measurable, and transparent manner by applying the PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) method. This method is used because it has the ability to manage various assessment criteria simultaneously to produce fair and rational alternative rankings. The research approach used is quantitative descriptive by involving a number of students as research samples. The data was analyzed through the stages of determining weight, calculating preference values, and determining the values of leaving flow, entering flow, and net flow as the basis for determining the final ranking. The results of the study show that the PROMETHEE method can provide consistent and accurate ranking results, by placing students who have academic excellence, discipline, and positive personalities in the top position. These findings prove that the PROMETHEE method is effective in overcoming the subjectivity of the assessment and increasing the transparency of the evaluation process. Practically, the resulting system can help the pesantren in determining outstanding students more efficiently and based on data, as well as theoretically strengthen the application of multicriteria decision-making methods in the context of Islamic education.’

Wulida Emeris; Juli Maini Sitepu

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The formation of Islamic character and environmental awareness is an integral part of the national education goals which are oriented towards developing the personality of students as a whole. In rural schools, such as the free school in Karang Anyar Village, limited learning facilities often become a challenge in implementing character education based on Islamic and environmental values. This study aims to analyze efforts to strengthen Islamic character and environmental awareness through the use of school libraries and family medicinal plant (TOGA) planting activities as contextual learning tools. The research used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation during the real work lecture (KKN) program. Data analysis is carried out through a process of reduction, presentation, and drawing conclusions in order to obtain an in-depth picture of the effectiveness of the activity. The results of the study show that literacy activities in the library are able to increase reading interest, Islamic insight, and the habituation of religious attitudes among students. Meanwhile, TOGA activities contribute to the formation of attitudes of responsibility, mutual cooperation, and concern for the school environment. The synergy between these two activities has proven effective in strengthening Islamic character values ​​and environmental awareness, as well as creating a school culture that is religious, productive, and ecologically aware. 

Mike Makahenggang; Hotmaulina Sihotang

International Perspectives in Christian Education and Philosophy 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

In today's world, the crisis of moral integrity and low quality of leadership have become one of the most serious challenges in education and social life. This study aims to examine how Christian Religious Education and family interactions contribute to the formation of a culture of quality that supports the growth of leadership character based on faith, responsibility, and a spirit of service. The approach used is a reflective literature study with a review of eleven journals, sixteen books or other sources from theological and educational philosophy perspectives, and leadership studies. The results of the study show that Christian Religious Education not only fosters spiritual awareness and ethical thinking skills, but also strengthens students' commitment to excellence as a manifestation of living faith, hence the emphasis is on the active role of parents. The integration of faith education and family interaction creates a culture of quality that encourages continuous growth, self-reflection, and integrity in leadership. The novelty in this study is the formation of an integrated culture of quality.

Imad Nayef Turki; Hamad Abd Mustafa; Waseem Saleh Khalaf

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research examines how cost characteristics influence the relationship between target costing and time-driven activity-based costing (TDABC) approaches and their subsequent impact on corporate competitiveness. Using a descriptive analytical approach, the researcher collected data through a structured questionnaire, which was then processed and analyzed using SPSS software. The study aimed to test the validity of the proposed hypothesis, which suggested that a standalone approach—either target costing or TDABC—fails to sufficiently enhance competitiveness. However, the integration of both approaches proved to be beneficial, allowing companies to improve their competitive positioning by reducing overall costs. The research concludes that combining target costing and TDABC can create synergies that better align with the goal of cost reduction. As a recommendation, companies are encouraged to integrate these cost management approaches to maximize their competitive advantage in the market and optimize cost efficiency.

Andito Dwi Rangga; Urip Aji Trio; Alif Ranaya Syahadatan Gunawan; Budiharjo Budiharjo

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to analyze work time efficiency and determine standard time in the furniture production process at CV. JM Putra using the Time and Motion Study method. The background of this study stems from the problem of low production time efficiency due to suboptimal work methods, ineffective work area layout, and a lack of systematic work time measurement. The research was conducted quantitatively and descriptively through direct observation, interviews, and time measurements using a stopwatch for the table production process, which consisted of five main activities. The results showed that the average total cycle time for one table unit was 347.25 minutes, with the activity of assembling the table frame being the longest activity at 120.13 minutes or about 34.6% of the total working time. After performance assessment and the addition of a 15.5% allowance factor, the standard time was obtained at 129.03 minutes. These results indicate that the activity of assembling the table frame is the most critical point that affects production efficiency. The implications of this study show the importance of improving work methods, area layout, and operator training to increase labor productivity. The application of standard time measurement results can be used as a basis for setting work standards, production capacity planning, and a more objective labor incentive system.

Mega Cattleya; Rizqi Novita Sari; Yekti Condro Winursito

The rapid advancement of digital technology has significantly influenced how small and medium enterprises (SMEs) connect with consumers. Kampung Lawas Maspati SMEs encounter obstacles in expanding their market due to limited online visibility and reliance on conventional sales approaches. This study aims to develop an e-commerce website that addresses these challenges by focusing on user-centered innovation. Using the Design Thinking method, which includes stages such as empathizing, defining, ideating, prototyping, and testing, user needs and challenges were explored through interviews, surveys, and observations to inform the website development process. The resulting platform is intuitive, responsive, and accessible, enabling SMEs to display their products, manage transactions, and engage with customers effectively. The application of this method not only improves market reach but also strengthens the competitiveness and digital literacy of Kampung Lawas Maspati SMEs. Evaluation results show a high level of consumer satisfaction, reaching 91.87%, indicating that the developed website effectively meets user expectations and supports SME digital transformation.

Salma Tsana Fi Saadah; Siti Qomariyah; Emi Tresnawati

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The concept of hubuddunya (love of the world) within the Akidah Akhlak subject holds a strategic role in shaping the moral and spiritual character of students, particularly in the midst of globalization, materialism, and consumerist culture that increasingly influence young generations. This study seeks to critically analyze the teaching materials of Akidah Akhlak for Grade X at MA YASPI Cicantayan, focusing on the hubuddunya topic. The main objective is to evaluate the relevance, depth, and effectiveness of these materials in fostering students’ awareness of moral values, as well as their ability to apply Islamic principles in daily life. This research employs a qualitative approach with a descriptive method, collecting data through documentation of learning resources, observation of lesson plans (RPP), and in-depth interviews with teachers. The data analysis process was conducted through reduction, classification, and interpretation of findings to obtain a comprehensive picture of the existing instructional practices. The results reveal that the current teaching materials tend to remain highly theoretical and emphasize the transfer of knowledge rather than transformative learning. Consequently, they do not adequately address contextual issues faced by students in their real-life environment. The affective and psychomotor aspects of students’ moral development are not optimally stimulated, leaving a gap between conceptual understanding and practical application. Furthermore, essential Islamic values such as zuhud (detachment from excessive worldliness), qanaah (contentment), and tawakal (trust in God) have not been integrated effectively as counterbalances to materialistic tendencies. The implications of this study underline the urgency of developing Akidah Akhlak teaching materials that are more contextual, student-centered, and relevant to contemporary challenges. Such materials should not only transmit religious knowledge but also foster reflective thinking, emotional maturity, and behavioral consistency, thereby preparing students to face globalization with strong faith, resilience, and anti-materialistic attitudes.

Rafki Parifia; Alexa Ayu Dewanda; M. Taura Zilhazem; Fathur Rahman; Sakban Sakban

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The implementation of educational policies in schools plays a pivotal role in improving the quality of teaching and learning processes. The success of these policies is determined by the readiness of educational institutions, the professional competence of teachers, and the active involvement of various supporting stakeholders. Each of these elements significantly contributes to the effectiveness of learning outcomes in the classroom. However, policy implementation often faces challenges such as inadequate infrastructure, lack of comprehensive teacher training, and a mismatch between national policies and the specific needs of local educational contexts. In this regard, schools must be able to adapt policy frameworks to suit their unique environments, ensuring that the goals of the policy are effectively aligned with students’ learning needs. Teachers play a central role as key implementers who are not only required to understand the substance of educational policies but also to apply them creatively and contextually in their classrooms. Their ability to interpret and operationalize these policies directly affects the quality of educational delivery. Furthermore, continuous evaluation is essential to measure the extent to which policies have been effectively implemented. This evaluation process serves not only as a feedback mechanism but also as a basis for future policy adjustments and improvements. It enables stakeholders to identify gaps, assess outcomes, and refine strategies to ensure sustainable educational development. In conclusion, effective policy implementation requires a holistic approach that involves institutional preparedness, teacher capability, stakeholder support, contextual adaptation, and ongoing evaluation. Without these elements working in synergy, even well-formulated policies may fall short in achieving their intended impact on educational quality and student success.

E. Komarudin; Siti Qomariyah; Hasbulah Karim Alfauzi; Muhamad Atep Saepul Rahman

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The moral crisis and low religious understanding among the younger generation pose serious challenges in shaping students' character in accordance with Islamic teachings. This phenomenon is increasingly exacerbated by the rapid flow of globalization and technological developments that are not always in line with the principles of Islamic law. In this context, the existence of Madrasah Diniyah (Islamic Madrasah) is a strategic solution to equip students with a deep understanding of religion while simultaneously forming a strong Islamic personality (syakhsiyah Islamiyyah). This study aims to determine the role of Madrasah Diniyah in improving mastery of Islamic religious knowledge and shaping Islamic character in students. The study used a descriptive qualitative approach with the aim of systematically describing the learning process and its impact on student development. Data were collected through observation, in-depth interviews with teachers and students, and analysis of learning documents. The results show that Madrasah Diniyah plays a significant role in improving mastery of Islamic religious knowledge through structured learning that includes the Qur'an, aqidah, fiqh, and morals. This material not only broadens students' religious knowledge but also instills the values of faith, worship, and noble morals that serve as the foundation for daily behavior. This success is supported by teachers who possess strong scientific and pedagogical competence, varied learning methods, and harmonious relationships between teachers, students, and parents. Furthermore, a conducive madrasah environment helps strengthen the internalization of Islamic values. Thus, Madrasah Diniyah serves as a vital partner in the Islamic education system, particularly in instilling an Islamic personality from an early age, thus fortifying the younger generation against the negative influences of globalization and shaping a generation of faith, knowledge, and noble morals.

Revalita S. Dos. Santos; Nurhayati Tine; Sri Rawanti

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the influence of the Smart Bottle Cap learning media on children's ability to recognize Hyaiyah letters. The research involved all students of Group B at Pelangi Harapan Kindergarten, using a total sampling technique due to the small population (fewer than 30 students). A total of 14 students were selected as the sample. Data were collected through observation and documentation, and analyzed using the t-test. The study was conducted at Pelangi Harapan Kindergarten, Kayubulan Village, Batudaa Pantai Subdistrict, Gorontalo Regency The results indicate that the use of the Smart Bottle Cap media significantly improves children's ability to recognize Hijaiyah letters. There was an increase in the mean score from 22.00 (pretest) to 32.21 (posttest). The combined t-test for the pretest and posttest showed a significanse value (sig) of 0.001 < 0.05, indicating a statistically significant influence therefore, the null hypothesis (Ho) was rejected and the alternative hypothesis (Ha) was accepted.

Sri Yeni Puspitasari; Diana Diana; Iin Maulina

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aimed to ascertain and describe the implementation of role-playing activities to enhance the socio-emotional skills of early childhood at PAUD Terpadu Kartini Madu Mawar. This research employed a descriptive method with a qualitative research approach and Classroom Action Research (CAR). The subjects of this study were children aged 4-5 years in Group B and their class teacher at the PAUD. Data collection techniques included observation, interviews, and documentation. Data analysis was performed using descriptive percentages. There was a noticeable increase in children's knowledge and skills before and after the implementation of role-playing activities to foster socio-emotional skills at PAUD Terpadu Kartini Madu Mawar, as evidenced by the observation sheets. This finding was derived from data analysis using the descriptive percentage formula. The learning outcomes depicted in Cycle III showed 46.25% in "Developing as Expected" (BSH) and 48.1% in "Developing Very Well" (BSB). Consequently, the combined percentage of children's learning in the BSH and BSB categories reached 94.35%. Therefore, it can be concluded that role-playing activities can effectively enhance socio-emotional skills.

Amelia, Rizky; Salman, Putriana; Utami, Nadia Puteri

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

Challenges faced by accounting students in producing accurate financial statements aligned with international standards, notably due to limited English proficiency. Therefore, this study examines the influence of accounting English vocabulary mastery and accounting concept comprehension on students ability in preparing financial statements in English. This study employed a quantitative method with a survey approach and multiple linear regession analysis. The research subjects are 81 accounting department students at Politeknik Negeri Banjarmasin taken with purposive sampling. Data was collected using a questionnaire and a performance task to measure vocabulary mastery, conceptual understanding, and the ability to prepare financial statements. The findings show that accounting English vocabulary mastery has a significant positive effect on students’ ability to prepare financial statements in English, while comprehension of accounting concepts does not show a significant individual effect. The adjusted R-squared value of 0.627 indicates that both variables together explain 62.7% of the variance in students’ ability. These findings emphasize that technical vocabulary mastery is a dominant factor enabling students to apply conceptual knowledge effectively in English-based financial reporting. It also highlights the importance of English for Specific Purposes (ESP) strategies in accounting education and suggests integrating vocabulary-focused learning methods to enhance students’ readiness for global accounting practices.

Elisabeth Romauli Purba; Nur Hasana Siregar

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to analyze the role of the Selected Topics in Mathematics course in developing Higher Order Thinking Skills (HOTS) among prospective mathematics teachers through a systematic literature review. The review covered 21 articles published between 2020 and 2025, sourced from nationally accredited Sinta-indexed journals and reputable international journals. The research employed the Systematic Literature Review (SLR) method, following the stages of data reduction, data display, and verification and interpretation based on the model by Miles, Huberman, and Saldaña (2014). The analysis revealed that the implementation of problem-based learning and inquiry-based learning strategies is effective in enhancing students’ abilities in analysis, evaluation, and creation. The use of authentic assessments such as projects and reflective rubrics proved to be more comprehensive in measuring higher-order thinking processes compared to conventional tests. Key challenges identified include limited lecturer training, lack of contextual teaching materials, and insufficient technological support. This study confirms the strategic potential of the Selected Topics in Mathematics course in fostering HOTS among prospective teachers and offers recommendations for strengthening the curriculum and developing HOTS-based assessments in higher education.

Angelica Sigalingging; Elisabeth Romauli Purba; Mariatul Kiftia Shakila; Tabitha Gabriela Sianipar; Nurhasanah Siregar

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to analyze the errors made by eleventh-grade students of SMA Swasta Eria in solving word problems related to quadratic equations and quadratic function graphs using Newman’s error taxonomy. The research employed a descriptive qualitative method involving 25 students who were given essay-type tests to measure both conceptual understanding and problem-solving skills. Data were collected from students’ written answers and analyzed according to Newman’s stages, which include reading, comprehension, transformation, process skills, and encoding. The findings reveal that errors occurred across all stages, with transformation errors and encoding errors being the most dominant. These mistakes generally stemmed from students’ inability to extract key information into correct mathematical models, inaccuracies in arithmetic operations, and insufficient understanding of fundamental quadratic concepts and their graphical representations. The results highlight the importance of instructional approaches that emphasize conceptual understanding, varied practice problems, and proper mathematical notation. Regular application of Newman’s error analysis is expected to help teachers provide more targeted feedback and improve students’ problem-solving abilities.

Sari, Desy Mayang; Muttaqien, Zaenul; Evasari, Aprilia Dian

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of service quality, café atmosphere, and trust on customer loyalty at Omah Petoeng Tulungagung. The research employed a quantitative approach with an associative design. The population consisted of customers who had made at least two purchases, with a sample of 112 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The results indicate that service quality, café atmosphere, and trust have a positive and significant effect, both partially and simultaneously, on customer loyalty. Among these variables, trust shows the most dominant influence on loyalty. The coefficient of determination (R²) of 0.540 indicates that 54% of customer loyalty variation is explained by the three independent variables. These findings highlight the importance of integrating quality service, pleasant café ambiance, and customer trust in fostering long-term loyalty. The study provides practical implications for local café managers to enhance competitiveness through trust-based service strategies and customer experience management.