Publication Search

The information technology revolution has drastically changed the world of education, especially in the context of learning evaluation. The implementation of Artificial Intelligence (AI) offers an innovative solution to replace traditional assessment methods that are often unable to measure student competencies comprehensively. With real-time data analysis capabilities, AI can provide more personalized and adaptive assessments, helping students understand their learning process better. This study aims to explore the impact of AI on educational evaluation, identify benefits and challenges, and recommend best practices for AI integration. The method used is a literature review with a descriptive analytical approach, collecting various relevant studies to support the analysis. The results of the study indicate that AI has the potential to revolutionize the education evaluation system in Indonesia by increasing the accuracy and efficiency of assessments. However, challenges such as limited infrastructure and lack of educator competence remain a concern. Therefore, collaboration between the government, educational institutions, and industry is needed to create an adaptive and responsive learning ecosystem. With the right investment in AI technology, the future of learning evaluation is expected to be more accurate and effective, preparing students to face challenges in the digital economy era.

Educational evaluation plays a crucial role in improving educational standards, especially in the digital era characterized by advancements in information technology. This study aims to identify how effective evaluation can enhance the quality of education through the use of digital tools. The method used is qualitative descriptive with a literature review approach, where data is collected through analysis and description of information from various sources, including books and journal articles. The results indicate that digital-based evaluations, such as the use of online platforms and assessment applications, improve the accuracy and efficiency in collecting student learning data. Additionally, formative evaluations conducted continuously provide constructive feedback, enhance student motivation, and allow for curriculum adjustments that are more responsive to learning needs. Challenges faced, such as evaluator subjectivity and technological access gaps, were also identified but can be addressed through training and capacity building for educators and students.

This study examines Boras Sipir Ni Tondi, a sacred cultural symbol of the Batak community which literally means “rice that restores the soul,” often used in traditional rituals as a medium of spiritual healing, blessing, and communal solidarity. The research addresses the growing theological tension and cultural disconnection among Batak Christian youth who are caught between ancestral heritage and the normative teachings of Christianity. The objective of this study is to explore the symbolic and theological meaning of Boras Sipir Ni Tondi and to develop a contextual approach for its integration into Christian Religious Education (CRE). Using a qualitative research approach with library research methods and contextual hermeneutic analysis, the study draws on theological literature, cultural anthropology, and scriptural narratives. The findings reveal that Boras Sipir Ni Tondi holds profound symbolic meanings aligned with Christian concepts of restoration, spiritual renewal, and divine grace. When interpreted theologically, this symbol can serve as a pedagogical tool to bridge faith and culture, especially through reflective learning models, contextual liturgies, and integrative teaching strategies. The study proposes that by embracing culturally meaningful symbols within the framework of biblical theology, CRE can foster spiritual identity that is both rooted in tradition and transformative in faith. It concludes that a critical and theologically grounded inculturation of local symbols enhances the relevance of Christian education, enabling learners to embody faith that is contextually aware, spiritually alive, and culturally rooted.  

The key to long-term marketing success, which is the dream of all marketers, is creating strong and close relationships with consumers. The aim of this research is to determine the influence of digital marketing and product quality on consumer loyalty. Through the questionnaire method with samples using the Slovin formula, there were 60 respondents. Meanwhile, the population used in this research is all Vicycake consumers from January to June 2023. Hypothesis testing via the t test (Partial Test) shows that digital marketing and the quality of the products studied are proven to significantly influence consumer loyalty. the results shown from the t test (Partial Test) digital marketing variable have a t-count greater than the t-table, this can be interpreted that HO is rejected and H1 is accepted and the product quality variable has a t-count greater than the t-table, this can be means that HO is rejected and H2 is accepted.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

Innovation strategy is a crucial approach to enhancing organizational competitiveness, especially in the digital era marked by rapid technological advancement and increasingly complex competition. This study aims to analyze how innovation strategies can be effectively implemented to improve organizational competitiveness, while also identifying key supporting factors such as digital transformation, innovative culture, external collaboration, leadership, and data-driven decision-making. The research method employed is literature review, drawing from various theoretical frameworks and previous studies. The findings indicate that integrated innovation strategies—including digital process transformation, development of digitally competent human resources, and the establishment of an adaptive organizational culture—significantly contribute to overall organizational performance improvement. The application of advanced technologies such as artificial intelligence and big data also enhances the organization's ability to understand stakeholder needs and design targeted solutions. This study emphasizes that innovation is no longer an option, but a fundamental necessity to ensure organizational sustainability, relevance, and competitive advantage in the digital age.

This qualitative study employing a case study method aimed to deeply understand the role of peer relationships in shaping bullying experiences at SDN Klampok Arum, Tekung Subdistrict. Data were collected through semi-structured interviews with students, teachers, and parents, as well as observations in the school environment. Data analysis was conducted using thematic analysis techniques. The research findings indicate that peer group norms, particularly those established by group leaders, can initiate and perpetuate bullying behavior. Peer support proved to be a protective factor for victims, while the role of bystanders significantly determined the continuation or cessation of bullying. In conclusion, the dynamics of peer relationships have a significant influence in shaping students' bullying experiences, thus anti- bullying interventions need to consider this social aspect.

This research aims to analyze the role of human resource (HR) competency in increasing the productivity of cattle farming in Penungkiran Village, Pancur Batu District. This study was conducted on a farm owned by Mr. Syahdan Azis Maulana, a 25 yearold young farmer who manages 17 cows with the main aim of meeting economic needs. Through a qualitative approach, data was collected through in-depth interviews and direct observation. The research results show that HR competencies, including technical knowledge, managerial skills, and interpersonal abilities, have a significant impact on livestock productivity. Cattle sales can reach between 15 and 50 million per head, reflecting the potential for high profits if managed well. This research concludes that increasing human resource competency is a key factor in achieving optimal productivity in cattle farming.

This study aims to analyze the effect of electronic word of mouth (e-WOM), perceived quality, and brand image on purchase intention of Somethinc products. The approach used is quantitative method, with a population consisting of students of the Faculty of Economics and Business, Trunojoyo University Madura who have seen reviews about Somethinc products and have interest or experience in using them. A total of 100 respondents were involved in this study, which was determined through purposive sampling technique. Data analysis was conducted using multiple linear regression. The findings show that e-WOM and perceived quality have a positive and significant effect on purchase intention, while brand image does not show a significant effect on consumer purchase intention.

The digital era has brought about a major transformation in the way organizations manage and utilize data. Data management is a key strategy in supporting decision-making based on accurate, fast, and relevant information. However, the rapid growth of data volume, diversity of sources, and complexity of data integration and security pose challenges in its management. These challenges include issues of data quality, inconsistency, duplication, and limitations in infrastructure and human resource capabilities. In addition, demands for compliance with regulations such as GDPR and the Personal Data Protection Act add to the complexity of ethical and responsible data management. On the other hand, technological developments such as big data analytics, artificial intelligence, the Internet of Things (IoT), and cloud computing present great opportunities to improve the efficiency and effectiveness of data management processes. Organizations that are able to adopt a data-driven approach and apply good data governance principles will gain competitive advantage, accelerate innovation, and improve customer satisfaction. This article comprehensively discusses the challenges and opportunities in data management from a data management perspective, and presents a framework for building an adaptive and sustainable data management strategy in the digital era. With a literature analysis and case study approach, this article aims to provide conceptual and practical contributions for organizations that want to optimize the potential of data as a strategic asset.

This study uses a qualitative method and starts from the title “The Role of Human Resource Management in Improving the Quality and Productivity of Cow’s Milk: A Literature Study”. This study aims to examine in depth how human resource (HR) management plays a role in improving the quality and productivity of cow’s milk through a literature review. Effective HR management, such as employee placement according to workload, ongoing training, and competency development, has been shown to increase production efficiency and the quality of cow's milk. In addition, factors such as health management, technology utilization, and work environment management are also important aspects in supporting dairy farm productivity. This literature study found that the synergy between HR management and optimization of internal resources, such as finance, technology, and physical, contributed significantly to the development of dairy farming businesses and the achievement of sustainable milk production standards. Thus, an integrated HR management strategy is needed to answer the challenges and demands of the ever-growing market in the dairy farming sector.

Data quality plays a crucial role in supporting effective decision-making processes within organizations. Inaccurate, incomplete, or inconsistent data can lead to analytical errors and misguided decisions. This study aims to analyze the dimensions of data quality and their influence on decision-making within organizations. The research employs a descriptive qualitative method using a literature review approach that includes scientific journals, e-books, and institutional reports. The findings indicate that data quality is influenced by six key dimensions: accuracy, completeness, consistency, reliability, timeliness, and uniqueness. Poor data quality can reduce organizational efficiency and undermine trust in information systems. The conclusion of this study highlights that a theoretical understanding of data quality dimensions is essential for building a reliable information system foundation. This study recommends that organizations prioritize data quality management as a strategic element to support more effective decision-making processes.

Bag charm is a fashion accessory that is on the rise because of its ability to beautify the appearance of the bag and provide a unique personal touch. In recent years, these accessories have become a significant trend in the fashion world, especially thanks to the influence of social media such as TikTok and Instagram. One of the interesting innovations of bag charm is the use of bristle wire (pipe cleaner) as the main material, which allows the creation of various interesting shapes such as flowers, animals, and funny characters. The business proposal "Bag Charm from Feather Wire" offers creative products with high aesthetic value and personalized appeal according to customer taste. In addition to being easy to make, this product has low production costs and promising profit potential. The theoretical study in this proposal includes the concept of entrepreneurship, product innovation, and market analysis as an important foundation in business development. Marketing strategies through social media and craft exhibitions are also key in expanding market reach. This venture not only provides profitable business opportunities, but also encourages creativity in the handicraft industry and becomes a means of self-expression for consumers. With the wide market potential and uniqueness of the product, the bag charm of bristle wire can become a new trend in the world of handmade accessories.

Cooperatives have a strategic role in improving people's welfare, especially in developing countries like Indonesia. As one of the pillars of the national economy, cooperatives function as a forum for community cooperation in meeting economic needs in a fair and sustainable manner. This study aims to analyze the role of cooperatives in improving people's welfare through a library research approach. The method used in this study is a descriptive method with deductive data analysis techniques, where data is obtained from various sources such as books, journals, and laws and regulations related to cooperatives. The results of the study show that cooperatives contribute to community economic empowerment by providing more inclusive access to capital, creating jobs, and improving social welfare through education and health programs. With the principle of mutual cooperation and democratic management, cooperatives can be a solution in creating a more independent and prosperous people's economy. Therefore, consistent regulatory support and increased human resource capacity are needed so that cooperatives can function optimally in community economic development.

This study aims to analyze the conflict and ambiguity in the implementation of Sidoarjo Regent Regulation Number 84 of 2017 concerning the Arrangement and Empowerment of Street Vendors (PKL). The research applies a descriptive qualitative approach, using interviews, observation, and documentation as data collection techniques. The findings indicate that conflicts arise due to differing approaches among implementing agencies—particularly between the Department of Cooperatives and the Civil Service Police Unit (Satpol PP)—as well as enforcement procedures that do not meet the expectations of street vendors. Ambiguity stems from unclear authority distribution, weak data collection, overlapping regulations, and uncertainty in relocation and empowerment programs. Based on Richard E. Matland’s Ambiguity-Conflict Model, the policy’s implementation falls under the Symbolic Implementation category, marked by both high conflict and high ambiguity, leading to ineffective execution and stakeholder frustration. These findings highlight the need for better inter-agency coordination, regulatory socialization, and the development of strategic vendor locations to ensure a fair and sustainable policy implementation.   Keywords: Ambiguity, Conflict, Implementation, Policy, Street Vendors

Sebatik Island, which is located on the border of Indonesia and Malaysia, is a very strategic area but is vulnerable to illegal immigration problems. The unclear geography, as well as the social and economic dependence of the community on Malaysia, worsens the situation by creating illegal crossing routes that are difficult to monitor. This article explores various collaborative efforts made by Indonesia and Malaysia to strengthen supervision and law enforcement in the Sebatik Island area. These efforts include joint patrols, cross-border coordination, improving immigration facilities, and more integrated law enforcement. However, obstacles such as differences in policy, limited personnel and the strength of smuggling networks still hamper the effectiveness of border management. For this reason, more intensive cooperation is needed, to ensure the protection of state sovereignty and the welfare of border communities.

This study aims to analyze the financial ratios to evaluate company performance. The research background highlights the importance of financial health for sustainable business operations. This study employs a quantitative descriptive method, utilizing financial statements for data collection. The findings indicate that certain financial ratios are strong indicators of a company's financial stability and operational efficiency, providing valuable insights for stakeholders.

The management of village funds in Indonesia is a crucial issue due to the high potential for fraud at the village level, despite the fact that the funds distributed each year continue to increase. In Sojol Subdistrict, Donggala Regency, cases of corruption involving village officials show that even though regulations have been established, practices in the field are still prone to irregularities that directly impact the welfare of the village community. This study aims to examine the influence of moral sensitivity, whistleblowing systems, official competence, and organizational culture on fraud prevention in village fund management. This study uses a quantitative approach, with data collected through a questionnaire distributed to 54 respondents consisting of village officials and members of the Village Council (BPD). The results of this study indicate that moral sensitivity, whistleblowing systems, official competence, and organizational culture simultaneously have a significant impact on fraud prevention in village fund management, although the level of influence of each varies. This underscores the importance of moral integrity and reporting systems, as well as strengthening competence and organizational culture at the village level.

A parabola is a curve that consists of points that are equidistant from a fixed point (focus) and a fixed line (directrix). This study aims to analyze the shape of the canopy roof of the UBB Medical Building using an analytical geometry approach on parabolas. The method used is a quantitative descriptive based on visual documentary online and proportional estimates against comparative objects. The parabola model is constructed from three key points and visualized using GeoGebra. The results show that the shape of the canopy can be accurately represented through the equation of a parabola, with a symmetrical and aesthetic structure. This research proves that mathematical concepts can be practically applied in architectural design.

In the industrial world, especially energy companies are very vulnerable to increasing carbon emissions. Based on the graph managed by the Ministry of Environment and Forestry, it shows that the greenhouse gas emissions that contribute most are the forestry and energy sectors. So that in 2021 Indonesia has officially adopted a carbon tax policy by issuing Law no. 7 of 2021. The purpose of this study is to test and analyze the significant effect of Green innovation, Environmental, Social and Governance Disclosure and financial performance on the Value of corporations with carbon tax as a moderating variable and applying carbon performance as an intervening variable. The method in this study is to take samples by purposive sampling in the form of secondary data, namely financial statements and sustainability reports in 2021 to 2024 on the Indonesian stock exchange, with a sample of 27 companies. To determine the significance of results between variables, researchers use SEM-PLS 3 software. The results of this study are that financial performance has a positive and significant relationship to carbon performance with a t-statistic value of 3.497> 1.96, namely that increasing financial performance can affect carbon performance in reducing greenhouse gas emissions. for the next variable, carbon performance has a positive and significant relationship to company value by showing a t-statistic value of 2.596> 1.96 with the assumption that increasing carbon performance in reducing greenhouse gas emissions will increase the company's value and be trusted by investors and the public. And the last is that financial performance has a negative and significant relationship to company value with carbon performance as an intervening variable, this shows a t-statistic value of 1.994> 1.96, with increasing financial performance can affect carbon performance so that greenhouse gas emissions can be reduced and the company's value increases.