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Menampilkan 1–10 dari 18 artikel
Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through...
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Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang
Lidya Mutiara Hutasoit
; Lenti Susanna Saragih
; Dany Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and c...
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Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through...
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Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis
Hermika Pinem
; Monika Ayu Lumbantoruan
; Resy Tamara
; Danny Ajar Baskoro
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and e...
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Analisis Media Sosial dalam Peningkatan Pemasaran Global
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency...
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Kemajuan Teknologi Informasi dalam Perkembangan Bisnis Global
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of inf...
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Analisis Strategi McD dalam Memasuki Pasar Global
Hermika Pinem
; Monika Ayu Lumbantoruan
; Resy Tamara
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds...
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Kepuasan dan Kepercayaan Pelanggan sebagai Faktor Penentu Loyalitas pada Layanan Transportasi Online Grab di Kota Medan
Lenti Susanna Saragih
; Aurora Elise Putriku
; Yuliana Simbolon
; Sasti Permata
; Sri Handayani
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service q...
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Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan
Arsyrah Fitri
; Riski Lainatus Sifa
; Teresia Bunga
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this researc...
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Strategi Pemasaran Aplikasi Spotify dalam Global
Azahra Salwa
; Indri Sri Asdini
; Sylvia Amanda
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to inves...
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