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Menampilkan 1–10 dari 14 artikel
Pengaruh Pengenalan Lapangan Persekolahan (PLP) 2, Persepsi Profesi Guru, dan Motivasi terhadap Kesiapan Menjadi Guru: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Universitas Negeri Medan
Hermika Pinem
; Aurora Elise Putriku
Readiness to become a professional teacher is influenced by academic experience, perceptions of the teaching profession, and internal motivation developed during teacher education. Previous studies have generally examined these factors separately, while limited evidence has explored their combined contribution among Business Education students participating in the School Field Introduction Program (PLP) 2. Employing a quantitative ex post facto approach, the research involved all 63 students of...
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Pengaruh Penggunaan Artificial Intelligence (AI) dan Kecerdasan Emosional terhadap Kreativitas Belajar: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2023 Fakultas Ekonomi Universitas Negeri Medan
Sepania Tiarasi L Tobing
; Aurora Elise Putriku
The rapid development of Artificial Intelligence (AI) has transformed learning practices in higher education by expanding access to information, supporting idea generation, and facilitating academic problem-solving. However, the effectiveness of AI-assisted learning is strongly influenced by students’ emotional intelligence, which enables them to regulate emotions, maintain motivation, and process information critically. This quantitative research employed a causal associative approach to examin...
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Meningkatkan Potensi Pemasaran Digital Untuk Mengangkat Profil UMKM Kopi Sidikalang Secara Global
Rizki Sitanggang
; Lenti Susana Ginting
; Aurora Elise Putriku
; Merichy Telaumbanua
; Elmina Ginting
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 4
, No 3
(2024)
The rise of technology and ever-increasing business competition, digital marketing strategies play a vital role in shaping entrepreneurial success in the dynamic landscape of the digital era. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. The research method in this research uses qualitative methods and literature study. Literature study means collecting data by studying theories from different literature that are...
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Kemajuan Teknologi Informasi dalam Perkembangan Bisnis Global
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of inf...
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Analisis Strategi McD dalam Memasuki Pasar Global
Hermika Pinem
; Monika Ayu Lumbantoruan
; Resy Tamara
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds...
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Kepuasan dan Kepercayaan Pelanggan sebagai Faktor Penentu Loyalitas pada Layanan Transportasi Online Grab di Kota Medan
Lenti Susanna Saragih
; Aurora Elise Putriku
; Yuliana Simbolon
; Sasti Permata
; Sri Handayani
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service q...
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Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan
Arsyrah Fitri
; Riski Lainatus Sifa
; Teresia Bunga
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this researc...
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Strategi Pemasaran Aplikasi Spotify dalam Global
Azahra Salwa
; Indri Sri Asdini
; Sylvia Amanda
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to inves...
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Analisis Media Sosial dalam Peningkatan Pemasaran Global
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency...
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Strategi Pemasaran Dengan Memanfaatkan Media Sosial Sebagai Alat Promosi Guna Meningkatan Pemasaran Secara Global
Riyani Sijabat
; Feby Caroline
; Benget Marcelino Sitinjak
; Lenti Susanna Saragih
; Aurora Elise Putriku
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 3
(2024)
In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study empl...
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