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Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan
Dwi Rahmadani
; Anindia Jovita Br Ginting
; Yulie Aisyah Binrany
; Azahra Salwa Amani
; Ivo Selvia Agusti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using si...
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Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through...
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Analisis Media Sosial dalam Peningkatan Pemasaran Global
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency...
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