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Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Konsumen di SPBU Pertamina 14.201.180 Jl. Aksara, Satria Barat, Medan Perjuangan
Hermika Pinem
; Arsyrah Fitri
; Monika Ayu Lumbantoruan
; Riski Lainatus Sifa
; Ivo Selvia Agusti
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
This study aims to analyze the effect of facilities and service quality on customer satisfaction at Pertamina gas station Jl. Aksara, Satria Barat, Medan Perjuangan. A quantitative method using multiple linear regression was employed, with data collected through questionnaires from 30 respondents using accidental sampling. The partial test (t-test) results show that service quality has a positive and significant effect on customer satisfaction, while facilities do not show a significant individu...
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Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan
Arsyrah Fitri
; Riski Lainatus Sifa
; Teresia Bunga
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this researc...
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Analisis Persaingan Pasar Okashi Cheap di Era Digital
Riski Lainatus Sifa
; Resy Tamara
; Arisman Purba
; Lenti Susanna Saragih
Jurnal Ekonomi dan Keuangan Islam
Vol 1
, No 5
(2023)
esearch explores the impact of digital technology on market competitive dynamics, considering the role of big data, artificial intelligence (AI), digital platforms and online marketing strategies. The discussion also includes factors that influence success in competition in digital markets, such as personalization of customer experience, multichannel integration, data security, and adaptation to changing regulations and consumer trends. This analysis provides important insights for business peop...
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