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Pengaruh Mata Kuliah Kewirausahaan dan Penggunaan Media Sosial terhadap Minat Berwirausaha: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Fakultas Ekonomi Universitas Negeri Medan
Junedi Sugianto Pakpahan
; Ivo Selvia Agusti
Entrepreneurial interest among university students has become an important concern in supporting the development of young entrepreneurs capable of creating employment opportunities. Entrepreneurship education and the rapid growth of social media, particularly TikTok, are considered strategic factors in strengthening students' entrepreneurial intentions. This research employed a quantitative ex-post facto approach involving 63 Business Education students of the 2022 cohort at the Faculty of Econo...
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Strategi Komunikasi Bisnis Pada Produk MS Glow
Sepania Tiarasi Lumban Tobing
; Linsa Febby Br Barus
; Junedi Sugianto Pakpahan
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Jurnal Mahasiswa Kreatif
Vol 2
, No 3
(2024)
To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of...
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Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19
Sepania Tiarasi Lumban Tobing
; Linsa Febby Br Barus
; Junedi Sugianto Pakpahan
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 3
(2024)
The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in or...
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